"Fast" (porridge). "Bistrov" iphalenda emasakeni

I-trade mark "i-Bystrov" (i-porridge kanye neminye imikhiqizo) yatholwa emakethe yaseRussia eminyakeni engaphezu kwengu-10 eyedlule. Kulesi sikhathi esifushane, isidlo esiwusizo nesondlo sokupheka okusheshayo saba umholi ekuthengiseni ingxenye yayo. Kumele kuqatshelwe ngokukhethekile ukuthi umkhiqizo owethulwe ungokwesibalo esikhulu kunawo wonke emhlabeni wokukhiqiza imikhiqizo ehlukahlukene yokudla - iNestle.

Umlando wesenzakalo

"Fast" - porridge, equkethe izithako zemvelo kanye neziwusizo kuphela. Umongameli womkhiqizi nguSergei Vykhodtsev, owake wahlulela yonke into ethi "Si Pro", futhi ngesikhathi esisodwa wadala uphawu oluthiwa "Mema". Ngeshwa, lo osomabhizinisi osemncane walahla yonke inzuzo ekuthengiseni okuphumelelayo kwesiphuzo esiphuthumayo ngenxa yenhlekelele ka-Agasti. Kodwa, naphezu kwalokhu, ibhizinisi lebhantshi alizange liyeke, futhi ngokushesha wayenombono omusha. Ngakho ukudla okusheshayo kwazalwa.

Ngenxa yezingxoxiswano eside kanye nokutshala imali okukhulu kwe-porridge "Bystrov" yaqala ukukhishwa ngoSeptemba 1999. Ngenyanga yokuqala, umthamo wokukhiqizwa kwalo mkhiqizo wawungamathani angama-50, futhi ngo-June 2000 wawusifinyelele cishe ngo-300. Ngokuqondene nezinkinga zomnotho, uSergei Vykhodtsev waphoqeleka ukuba athengise uphawu lwakhe lokuthengisa. Ngakho-ke, kusukela ngo-2007 igama elithi "Bystrov" liye lenkampani edumile "iNestle Russia".

Ulwazi jikelele

"Ngokushesha" yi-porridge, lapho bonke abahlala ezweni lakithi bezama futhi hhayi nje kuphela. Imikhiqizo ephawulwe ngaloluphawu lokuhweba ikhiqizwa ngendlela ejwayelekile yokusekela ngokusekelwe ezinhlameni ezigcwele. "Bystrov" ungumholi ophelele esigabeni sabo bonke ama-porridges asekhona emakethe yaseRussia (esheshayo futhi ephuthumayo). Kufanele kuphawulwe ukuthi uphawu lokuhweba olumelelwe luyaziwa cishe kwabangu-76% abathengi.

Izici zomkhiqizo

I-porridge "I-Bystrov" emigqumeni nasemakhandini emaphaketheni yenziwe ngamabele okusanhlamvu okuphelele, ngakho-ke kubhekwa njengento ewusizo futhi enomsoco. Ikhwalithi yalo mkhiqizo iqinisekiswa yizivivinyo zemitholampilo ezenziwa eSt. Petersburg Medical Academy. Umuntu akakwazi ukungaziboni iqiniso lokuthi imilayezo emisha yomsindo owethulwe kamuva iyenziwe nge-probiotic enjalo yemvelo njenge-Prebio. Ngenxa yalokhu, umkhiqizo ogama lakhe libizwe ngcono, futhi likhuthaza ukugaya okuvamile.

Kungani ukhetha lo mkhiqizo?

I-porridge ipulazi (ukwakhiwa komkhiqizo kuzochazwa ngezansi) kuyasiza, kunomsoco futhi kuyathandeka kakhulu. Ngaphezu kwalokho, ngaphansi kwalo mkhiqizo akhiqizwa kuphela ama-oat flakes wokupheka okusheshayo, kodwa futhi nezinye izitsha. Ngakho-ke, umthengi angazenzele isidlo sasekuseni noma sasemini ngesimo se- Herculean ipharali ngesisekelo sobisi noma ngaphandle kwayo, kanye nokudla okunye okuwusizo nokudla okuwusizo. Ukuze kuhambisane nokudla, abakhiqizi bangeze izithelo namajikijolo ama-flakes, nangoketshezi - izithako ezinje okunomsoco njengenkukhu, amakhowe kanye nenkomo.

Kumele kuqashelwe ngokuphawulekayo ukuthi uphawu lokuthengisa "Fast" (porridge) luye luthandwa kakhulu phakathi kwabathengi ngokubonga ngokubanzi. Ngemuva kokudla okuhlukahlukene, lowo muntu angakhetha yena kuphela izitsha ezihlwabusayo nezomsoco.

Izinhlobo eziyisisekelo zokusanhlamvu

Njengoba kukhulunywe ngenhla, imikhiqizo evezwe yaba yinto ethandwa kakhulu phakathi kwabathengi abaqapha impilo yabo, ngenxa yobungcweti bayo obubanzi. Noma kunjalo, ekukhiqizeni nasekuthengiseni, i-oatmeal porridge "Bystrov" isaqhubeka. Namuhla, ngenxa yokugcwalisa okuhlukahlukene, sekuye kwadingeka ngokukhethekile.

Ngakho, emashalofini ezitolo ungathola izinhlobo ezilandelayo ze-porridges ngaphansi kohlobo olushiwo ngenhla:

• I-oatmeal porridge ene-raspberries;
• I-oatmeal porridge ene-blueberry;
• I-oatmeal porridge ene amajikijolo ehlathi;
• I-oatmeal porridge ene-strawberry;
• I-oatmeal porridge ne-peach;
• I-oatmeal porridge ene-bran kanye nomlimi oqoshiwe;
• I-porat oatmeal nobisi;
• I-oatmeal porridge ne-prunes;
• I-oatmeal porridge ene-apple nenja ivukile;
• I-oat flakes nge-bran.

Eminye imikhiqizo

Ngaphezu kwe-oatmeal porridge, inkampani ethi "Bystrov" ikhiqiza ezinye izinhlobo zezitsha:

• I-Porridge buckwheat nenkukhu;
• I-Porridge buckwheat nenkomo;
• Isikhumba se-Buckwheat nama-mushroom e-white sauce.

I-hit yomugqa womkhiqizo ngaphansi kwezimpawu zokuthengisa "Bystrov" yayiyizimbewu eziningi ezifana no-cereal:

• Amabele okusanhlamvu 5 "Uju namantongomane";
• I-Porridge ye-5 okusanhlamvu "Ama-Raisins namaNuts".

Kumele kuqatshelwe ngokukhethekile ukuthi izitsha ezinjalo zemifino zihlanganisa rye, ibhali, ukolweni, oats kanye nama-flakes. Lezi porridges zilinganiselwe ekubunjweni, futhi zinezicucu zezingcezu, okwenza zibe mnandi futhi zibe nezondlo.

Ukwakhiwa komkhiqizo

Emakhadini noma emaphaketheni e-polyethylene, umthengi angakwazi ukuthola ukubunjwa okuqondile kwalesi phalishi. Njengomthetho, kufaka phakathi izingxenye ezilandelayo: ama-oat flakes awadingi ukupheka, i-inulin, ushukela, indawo engokhilimu ehambisana namafutha omnqumo, isiraphu ye-glucose, amaprotheni obisi, kanye nezithasiselo ezivimbela ukugoqa nokucwenga kwama-flakes. Ngaphezu kwalokho, okusanhlamvu okunjalo kuqukethe izingcezu zamajikijolo omisiwe noma izithelo (ama-raspberries, i-peach, ama-blueberry, ama-strawberries, njll.), Ukunambitheka okufana nemvelo, amavithamini nosawoti. Kumele futhi uqaphele ukuthi lo mkhiqizo ungabandakanya inani elincane le-soy namantongomane.

Njengoba ungabona, imikhiqizo evela kwenkampani ethi "Bystrov" ayinayo izingxenye ezilimazayo nezingozi zokuphila. Kulokhu, kuvame ukusetshenziswa kuphela ngabantu abadala, kodwa nabantwana.

Inani lokudla okunomsoco

I-porridge "Fast" (okuqukethwe kwekhalori yomkhiqizo kuzobe kuhanjiswe kulesi sigaba) kungase kube namanani ahlukene wezamandla. Kumele kuqatshelwe ngokukhethekile ukuthi lezi zibalo zixhomeke kuphela kuhlobo lwemikhiqizo ekhethiwe kanye nokugcwaliswa kwayo. Njengesibonelo, kunqunywe ukuthatha iphariji ye-oatmeal nge-blueberries.

Ngakho, engxenyeni eyodwa yale dish (cishe 40 g) iqukethe:

• Amaprotheni - cishe ama-3.4 g;
• Ama-carbohydrates - cishe ama-25.5 g;
• Amafutha - angaba ngu-1.9 g.

Ngaphezu kwalokho, zonke izingxenye ze "Fast" zifaka i-fibretive fiber, ewusizo ekugayeni. Okuqukethwe kwalo kumkhiqizo ohanjisiwe kungaba ngu-2.9 g.

Ngakho-ke, kungacaciswa ngokucophelela ukuthi enye iphariji e-oatmeal ene-blueberries ihlanganisa amayunithi angu-144 kagesi. Njengoba ubona, le dish akuyona kakhulu kakhulu kilojoule. Kulokhu, kuvame ukuphakanyiswa ukudla okunempilo nokudla. Kodwa kulokhu, kuyinto efiselekayo ukuthulula ama-flakes owomile hhayi ngobisi, kodwa ngamanzi abilayo ajwayelekile. Ngaphezu kwalokho, ushukela akufanele wengezwe ku-cereal elungiselelwe.

Ake sibambe imiphumela

"Fast" - iphalenda, intengo yayo ehlukahluka phakathi ruble 100-130 ngamagremu angu-240, ilungiselelwe ngemizuzu embalwa nje. Ngenxa yalesi sivinini, ama-flakes ekhwalithi aphezulu avela kuzinhlamvu zonke agcina zonke izinzuzo zemvelo, okungukuthi: i-fiber yokudla eyigugu (noma i-fiber), amavithamini namaminerali. Ngaphezu kwalokho, iphariji elihanjisiwe licebiswe nge-inulin (i-probiotic yemvelo), ekhuthaza ukukhiqizwa kwemvelo kwamakhamzimba ezincane eziwusizo. Ukuze kube nomphumela omuhle, ochwepheshe batusa usuku lokudla izingxenye ezimbili zokudla okulungiselelwe.