Ama-trade marks Russian. Uphawu negama ukuhweba - yini umehluko?

Emphakathini wanamuhla ukudala izimo alinganayo ukuphathwa abakhiqizi ezahlukene. Lemisebenti ziyasetshenziswa umthetho mncintiswano, okwandisa umthwalo wabo ukuze enze umsebenzi wawo. Isidingo amasevisi emakethe ukugcwaliswa kanye nemikhiqizo ukuze kuhlangatshezwane nezidingo sabantu inquma isidingo umgomo ukusungula indlela esemthethweni kuzoqinisekisa individualization efanele abakhiqizi. Okubaluleke ngendlela efanayo kule msebenzi iyona (uphawu lokuhweba) lokuhweba. Ake sicabangele ke kabanzi.

Ngena ngemvume ukuhweba brand

Ukuze inkampani ngayinye, ukumaketha imikhiqizo yabo, Uyinto kubalulekile ukuqashelwa yayo abathengi. Le ndawo ziphathwa ngochwepheshe zokumaketha. Bona bahlelekela wophawu, logo yokuthengisela. ukukhetha lomthengi imikhiqizo akuyona njalo okunengqondo, futhi esekelwe umthengi libe nezici. Ngokuvamile, it is kunqunywa bezibona associative, izimpawu, okuyothi ngalo mbono komkhiqizo kwakhiwa. Ucwaningo lubonisa ukuthi cishe 85% ezinqumweni zokuthenga zenziwa ngesisekelo esizibonayo. Kulo mongo, umsebenzi oyinhloko, okuyinto wenza ngemvume lokuhweba izenzo umkhiqizo individualization, ukugqamisa ke phakathi kwezinye imikhiqizo efanayo, umbiko ulwazi lomthengi ngalokho lo mkhiqizo iyona engcono kunazo. Ngakho, okuqoshwe umkhiqizo.

Uphawu namakhasi omkhiqizo igama: uyini umehluko?

Enkabeni yalo, le miqondo emibili zimelela cishe okufanayo. umehluko oyisisekelo phakathi kwabo. Izimpawu zokuthengisa owethulwa ezingeni zomthetho. Ngokuqondene ihlandla lesibili, kubonakala njengendlela kuhunyushwa igama negama kula isifinyezo TM - trade mark. Lo mqondo isetshenziswa umthetho wamazwe ngamazwe. Kuyadingeka ukuthi ukusetshenziswa kwemigomo "brand", "brand name" ayilungile ngokulandela umthetho kazwelonke. Lezi zigaba ababhalisiwe WaseRussia. Amagama noma izimpawu - izimpawu abakhiqizi olukhombisa umthwalo kwabo lomkhiqizo.

ngokucacile

Ngo GC zokuhweba kuchazwa njengoba esebenzisa individualization of amasevisi, imisebenzi kanye nemikhiqizo. Ikhonza njengabameleli ilungelo okuqondene ibhizinisi. Ngokuhambisana Paris Convention, izimpawu zokuhweba avele izimfanelo njengoba esingokwemvelo kwezimpahla kuvunyelwe ukuthengiswa. Ababona kuphela abakhiqizi yokukhangisa, kodwa futhi ukuveza umthwalo izinga. Kule ndaba, brand ezifana, njengokuthi "Made in Russia" futhi "Maid e China" - trade marks akuyona. Abanawo ikheli othize umenzi, igama ibhizinisi, lapho ukuya izindaba zekhwalithi.

izidingo

Zimpawu zibhaliswe ngaphansi kwemibandela ethile. Ikakhulukazi, umlingiswa omusha ngalinye kumele libe yasekuqaleni. Wayengeke ukuphinda kakade ebhalisiwe etholakala emakethe. Izimpawu zokuthengisa azibonisi ukuthi izakhiwo olukhethekile umkhiqizo noma kukhwalithi ephezulu, ayinazo Imininingwane okungase ukudukisa umthengi. Ngokwesibonelo, umoya awukwazi ukwenza Eiffel Tower, njengoba umthengi bangase bacabange ukuthi kukhona ngqo kusuka France. Ibhizinisi Russia izimpawu zingase zihlanganise incazelo ukuthi libhekisela umsuka imikhiqizo. Ngokwesibonelo, bonke "Gems Ural" ezaziwayo, "Gardens Pridonya" kanjalonjalo. Ezweni namuhla kunezinhlobo ezingaphezu kuka-5 million of lezi zinhlamvu. Esikhathini nezimo zezimakethe zamanje esixoxe ngazo umbono wokuthi mncintiswano uye kugudlukela ngasengxenyeni isithombe umenzi.

ukuhlobana ukusetshenziswa

Izinto zesimanje emakethe libhekene eliphezulu legciwane mncintiswano. Abakhiqizi nabathengisi ukufuna ukuheha kanye ithengiswe imikhiqizo inombolo enkulu yabathengi. Amabhizinisi futhi ukuzixazulula inkinga ka nokugcinwa yamakhasimende akhona futhi amaklayenti. Konke lokhu laqina kakhulu isebenza brand ibhizinisi, izimpawu zokuhweba. Ngokusho kwencazelo American Marketing Association, umjuluko TM kufanele baqonde igama, uphawu, elithi, iphethini, noma inhlanganisela yakho, kudingekile ukuhlonza imikhiqizo noma amasevisi amabhizinisi eyodwa noma ngaphezulu, umehluko imikhiqizo yabo kusukela imikhiqizo izimbangi '. Lokho kusho ukuthi-trade marks babelwa imikhiqizo ukwanelisa izidingo efanayo umthengi. Kulokhu, imikhiqizo ezinye izinkampani sinezici ezithile ukuhlukanisa empahleni nezinye amabhizinisi. Lezi umehluko ungase ube mkhulu eziphathekayo, okunengqondo, ukusebenza kanye ezihlobene ukusebenza umkhiqizo. Zingabonisa angaphatheki, ngokomzwelo, ongokomfanekiso. Lezi izindawo zihlobene ngokuqondile umfanekiso sangaphandle umkhiqizo.

Uhlaka lomthetho esikhathini Russian Federation

Imithethonqubo lokuhweba kanye inkonzo uphawu lichazwa ngokuthi isiqu uyakwazi umehluko imikhiqizo kanye namasevisi of ezinye izinhlangano kanye nabantu kusukela imikhiqizo efanayo kwezinye izinhlangano ibhizinisi. ngaphandle asungula ukuhlukanisa Izimpawu asethwe ukuqinisekisa ukuxhumana phakathi abakhiqizi, abathengisi kanye abathengi. Njengengxenye mncintiswano ukusabela ikhasimende ukuba trade marks futhi, ngokufanelekile, ngokusebenzisa kwabo, imikhiqizo, ngokuyinhloko inquma isikhundla yenkampani emakethe.

esibalulekile

Esikhathini Russian Federation iyinombolo umthetho 3520 - I. ulawula ezithinta ama-trade marks, izimpawu yesevisi appellations Lokudabuka imikhiqizo. Noma kunalokhu kuvikeleka kwezomthetho lwezimpawu zihlinzekwe ngokuhambisana nalo ukubhaliswa isimo. On isitifiketi lokuhweba ngeke ikhishwe. Ukubhalisa sivumelekile iminyaka engu-10 kusukela ngosuku isicelo yatholwa ihhovisi le-Patent. kungenzeka Ngesicelo umnikazi kwesikhathi uphawu enwetshiwe.

Ukunqatshwa kwesicelo sokubhaliswa

Wavumela ngokuba ngezizathu isihlobo noma ngokuphelele. I yamuva ayizona okuqukethwe engaphakathi uphawu, owokuqala - kumalungelo akhona besithathu. Ngezizathu ngokuphelele ayivunyelwe ukubhalisa izinhlamvu ezinama izimpawu:

1. Non-umehluko ikhono. Ngokwesibonelo, kungaba umugqa, izinhlamvu ngazinye, izinombolo, bobunjwa Jomethri ukuthi awanalo design noma kombhalo wokuqala. Lihlanganisa tetifinyeto (CDB, Ltd. nokunye.), Wokuhlelwa kwendikimba futhi ubhekane namaqiniso izithombe umkhiqizo.
2. Kwethulwa ngesimo izifanekiselo isimo, amajazi izikhali, amafulegi, ehlanganisa amagama amazwe kanye nezimpawu zabo, amagama aphelele noma esifushanisiwe nezinhlangano zomhlaba langaphakathi kuhulumeni, Assay olusemthethweni, isiqinisekiso nokulawula izitembu, imiklomelo, izimvu zamanzi, kanye nezinye izimpawu zayo zifana kubo kuze kube seqophelweni ukudideka.

Ukubhalisa kwenziwa Igama lenhlangano noma abantu ngokomzimba bazibandakanya emsebenzini owodwa owenziwe kwezohwebo. Njengoba umnikazi wophawu ku Russian Federation kungaba inkampani yangaphandle noma isakhamuzi namagama efanayo izifundo Russian.

Inombolo abanikazi

Kuye njengobunengi bemiphefumulo ngubani unelungelo ungumnikazi wophawu, izinhlamvu kungaba:

1. Ngamunye. Kulokhu, umnikazi - inhlangano eyodwa noma ngamunye.
2. Sabaqashi. Ama-trade marks ezinjalo ziyatholakala izinhlangano amabhizinisi, izinyunyana noma ezinye izinhlangano yokuzithandela ibhizinisi. Ahloselwe ukuhlonza imikhiqizo ekhiqizwa noma ithengiswe, ezithinta izinga iyunifomu noma ezinye izakhiwo ezivamile.

Ilungelo wuphawu lokuhweba engena definition zomthetho bento angadluliselwa ngumnikazi kwabanye. Uma lena isivumelwano selayisense. Isihloko - umnikazi we uphawu - Kungenzeka futhi uthengise unelungelo lokuzikhethela yona. Kulokhu kuyinto isivumelwano lesi sabelo.