Ukumaketha, Marketing Amathiphu
Innovation Agency of edolobheni laseMoscow - isiqinisekiso kwesifundazwe sika
Ikhumbula intuthuko enenqubekela phambili ezimakethe sphere ngamunye, kuba nzima ukwakha umkhiqizo esiyingqayizivele, futhi balondoloze ezingeni kahle nokuncintisana. Itsintsa, nomkhiqizi ngamunye uzama ukuthola izindlela ezintsha bafinyelele imigomo yabo, okuholela okuwukuphela kwendlela - ukudalwa emisha.
Ukuqamba - isihluthulelo sempumelelo yebhizinisi
Igama elithi "emisha" has izincazelo eziningi, kodwa ngaphandle nokuqonda okucacile kunzima uthole ukusebenza ukudalwa kwako. Ngokwesibonelo, ngaphansi abaningi emisha ziyabonisa futhi emisha, intuthuko entsha, kodwa akunjalo. Empeleni, lo mbono ovamile labo ezisunguliwe nemibono anomthelela kwenziwe ngcono izinga lokuziphatha ekukhuleni komphakathi.
ezintsha okusha - lokhu isixazululo ezihlakaniphile, ukuqaliswa okuzokwenza ngcono imikhakha yokuphila kanye nezinye izindawo ukusebenza komuntu. Ukudalwa ezintsha incike ezingeni utshalomali, ngakho ezinye izinkampani bephoqeleka ukuba afune usizo emisha ejensi.
Innovation Agency - ingxenye emakethe kwezomnotho
Isiqondiso sokuthuthukiswa ezintsha osekunesikhathi kukhona emakethe, kodwa ikakhulukazi wahlanganyela emisha ezingeni lesikole. Futhi ukudlulisa lokhu kuthambekela futhi ukuqinisekisa inflow njalo imibono, idaliwe "emisha ejensi komuzi eMoscow" (CEO Parabuchev Aleksey Igorevich). Ukudalwa kwawo senzeka ngesikhathi uMnyango wezeSayensi, futhi manje kuphela unelungelo ukwamukela izicelo imiklamo emisha futhi ukuhlola ukufaneleka zabo kanye nezinga idinga babe nesu.
Ngesisekelo mncintiswano inhlangano ubanjwe unyaka ngamunye yamaphrojekthi ezintsha. Ngosizo iziphakamiso ezintsha kuchazwa amazinga kahulumeni ahlukahlukene umsebenzi, okuyinto uzoqhubeka uxhaso sokuthuthukiswa okugcwele ukuqaliswa. Umncintiswano yakhelwe ukuthuthukisa imibono ngaphandle komuzi, funa ukuqinisekisa futhi ukusekelwa okuqhubekayo.
Popularization yentuthuko ezintsha
Ngaphansi ukukhuthazwa emisha, njengoba umthetho, ukubandakanya ekwazisa mayelana nezici namakhono ezikhona eMoscow. Lezi zihlanganisa ukusungulwa edolobheni brand, ukugqamisa ke uma kuqhathaniswa neminye imizi, ukukhuthazwa ezingeni kwezomnotho kanye namathuba entuthuko yayo, kanye nencazelo niches futhi izingxenye womsebenzi.
The main nezithameli imincintiswano amaphrojekthi ezintsha eyethulwe izinkampani zasekhaya kanye angaphandle emkhakheni ukunakekelwa kwezempilo, ubuchwepheshe kwemvelo, umkhakha, amandla, kanye nokunye. D. Ngakho-ke, they are nqobi Ungaqiniseka ngokuphelele ukuthi ukuthuthukiswa yabo ezihlongozwayo yayiyobizwa baziswa.
Imisebenzi eyenziwa yi-Ejensi
Umsebenzi oyinhloko, okuyinto eqondiswa ngokudala emisha ejensi komuzi, ukukhulisa izinga isidingo sokuthuthukisa izinkampani zendawo ezintsha. Esikhathini esizayo, umsebenzi kuphumelele sihlelelwe ukuthi isabelo emisha uthenge ngaphansi ukuze isimo kuyoba ulingana 15%.
Ngaphezu imincintiswano, ukukhethwa imibono ukunquma ukufaneleka yabo kanye izinga emisha, ukuzivocavoca ukulawula ukuqaliswa kanye nempumelelo ezingeni lokugcina. Konke lokhu kunikeza "Agency of eMoscow emisha." Kuyinto kulokhu kuqinisekisa ukuthi zonke nemibandela ebambisene nezinkampani futhi unelungelo lokwenza izinguquko kunoma yisiphi isigaba ohlelweni.
izikhungo Ukuqamba njengenye elementi uhlaka lwenhlangano
Ngesisekelo ejensi wathi kuye kwamiswa izikhungo ezahlukene, ezihlanganiswe iziqondiso yentuthuko sphere kwezomnotho kanye lobuchwepheshe. Innovation Center kusiza isizukulwane imibono kanye kudalwa amaphrojekthi agcwele kusukela esigabeni ukuthuthukiswa nokwenziwa kanye nokuhlola.
On insimu ka eMoscow okwamanje usebenza izikhungo ezilandelayo:
- I-prototyping kanye nomklamo;
- yobunjiniyela;
- mechatronics;
- ekuklameni amarobhothi;
- 3D-yokumodela.
Lona nje uhlu encane izindawo ezikhathazayo, futhi egqugquzela isikhungo emisha. Ngenxa focus ewumngcingo, bonke abahlanganyeli kule ngombono ethembisayo ukuze zibonise emisha.
Okunhlobonhlobo amaphrojekthi ezintsha
ezintsha okusha, kanye neminye imisebenzi ukuthi zihlukaniswe izinhlobo:
- Ubuchwepheshe. Bahlanganisa ukuthuthukiswa entsha imikhiqizo ezimbonini, imikhiqizo noma izinguquko imiklamo ekhona.
- Komphakathi. Akuthintayo izinguquko noma ezintsha ezindaweni ezisemqoka we dolobha labantu.
- Sokudla. "Agency City of eMoscow emisha" kunomthelela ukuthuthukiswa kwemikhiqizo ezintsha nge izakhiwo ewusizo.
- Marketing. Nge lolu hlobo ekusebenziseni izindlela ezintsha futhi kakhulu ngcono yokukhangisa, ehlanganisa design and emaphaketheni imikhiqizo, isethulo izinto nokunye. D.
Isethulo kwenhlangano
Ukuziletha uchaza inhlangano wazalwa ngo-October 2015. Ngokuhamba, futhi kwaba khona washayelwa umgomo sokuvula ejensi:
- kumiswa isisekelo esiqinile ukuthuthukiswa nokuqaliswa kwezinhlelo izixazululo ezintsha imvelo emakethe;
- ukuthuthukiswa esiqhubekayo ingqalasizinda emisha ;
- anda elikhangayo eMoscow ngokuba inflow lekusisa ukuthuthukiswa novelties;
- ekhangayo iminikelo utshalomali ukuze umsebenzi izinkampani ezithuthukayo.
Njengoba sifundile kusukela isethulo, "Innovation Agency City of Moscow" ngeke, ngaphezu kwakho konke, neqhaza ekuthuthukiseni amapaki zezimboni kanye techno, ukudala izimo ezikahle ukuze khona kanye nemisebenzi kanye nokwandisa isibalo sabo.
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