Ukumaketha, Marketing Amathiphu
Uma usebenzisa iqhinga letuthuko kanzulu
Ukuthuthukiswa ukukhiqiza multi-hlobo ezinkampanini ezinkulu kanye naphakathi kuye kwaholela, ngesikhathi esifanele, ukubona isidingo sokuhlakulela ezinye zezindlela ejwayelekile ekwenzeni ibhizinisi, esibonisa indlela elilungile ukukhula kwamabhizinisi. Uma sicabangela ngezigaba yalezi amaqhinga, kungashiwo ihlukaniswe ezindaweni ezintathu:
- Okubizwa ngokuthi iqhinga letuthuko lomqondo, okuyinto ingxenye amasu esimeme, hhayi kusikiselwa empeleni iyiphi okushintshako kakhulu, kokubili ukuthuthukiswa kanye emkhakheni ukukhula ambalwa kule nkampani.
- Ukukhula isu, zangaphakathi nezangaphandle (ukukhula isu, okuhlangene), Eqondiswa kokubili evundla mpo ukukhula. Ngesikhathi esifanayo angase zihileleke, nezisetshenziswa zangaphakathi nezangaphandle kwenhlangano.
- iqhinga letuthuko okuhlukahlukene. Enkabeni yalo - ukusakazeka kwe imisebenzi inkampani ezimakethe lapho akusiyo sezivele zikhona, kokubili ukukhiqiza futhi nesevisi, kanye nokwethulwa etimbonini letinsha. isu okunjalo ekukhuleni esivela kwasekuqaleni, inkampani eyanda ngokushesha kangaka.
Uhlelo oluyisisekelo oluthi iqhinga letuthuko, ezinzile ngokuyinhloko, amafemu kuthambekele ukugxilisa ingqondo kulokho okwenzayo imizamo eyenziwayo ezinhlotsheni ezikhona ngombono ibhizinisi phambili kancane kancane kanye nokuqinisa. Njengoba ojwayelekile, koSanta amasu ezifana nezinkampani kunalokho esikhulu abengeke akheke esikhathini esithile esimweni alawula yayo emakethe ingxenye bese uzama ukunciphisa amandla kahulumeni izidumbu zokulawula, kuhlanganise antitrust, ngemisebenti yayo. Ngakolunye uhlangothi iqhinga letuthuko kanzulu singasetshenziswa yilabo amafemu ezithinta imali eyanele ozinzile futhi awukwazi ukubona amathemba nokujikijela ezezimali e ukuthuthukiswa ebukhali, kokubili thwi kanye nendawo.
Ngomqondo ewumngcingo ngaphezulu iqhinga letuthuko kanzulu kuhilela nalomsebenzi inkampani ethile luyingxenye kumsebenzi munye. Lolu hlobo isixazululo has sezinhlangothini zombili ze-uhlamvu lwemali empeleni yayo. Okokuqala, lunye njalo ine inzuzo ngenxa ngcono ubuchwepheshe, amakhono, futhi ngenxa yalokho, isilinganiso intengo nekhwalithi. Ngakolunye uhlangothi, inkampani esinjalo priori kancane amelana emakethe iyehla iyenyuka, ngokuyinhloko isidingo somkhiqizo noma isevisi ezihlongozwayo. Ngaphezu kwalokho, inkampani, okuyinto esivela lelisu ukukhula, kungahlaseleka encintisana nolaka futhi kungenziwa zinganakiwe emakethe ngoba abanayo maneuverability eyanele ekukhetheni ophusile jikelele.
iqhinga letuthuko kanzulu kungenziwa emelelwa okubizwa ngokuthi isu yangaphakathi (qualitative) ukukhula. essence yayo itholakala sokuvuselela imikhiqizo ekhona noma amasevisi, kanye nokuthuthukiswa entsha, kodwa owodwa. Kwakuvamise ngempumelelo ukusebenza amabhizinisi inzuzo, kodwa abe ezingaba ezithile zentuthuko. Lokhu uhlobo isu ukukhula bagxila kuhloswe Ukungena eningi ngaphezulu emakethe ethile emihle noma isevisi ngokwandisa inani, futhi uma sicabangela sesimanje kanye nekhwalithi imikhiqizo. Kuyaphawuleka ukuthi isu sokukhula zangaphakathi kwenza umqondo uma emakethe ayikahlanganiswa ayegcwele ngokugcwele lolu hlobo umkhiqizo, noma kungaba ukunwetshwa ngosizo amathuluzi ukumaketha.
Kungakhathaliseki base okhethiweyo iqhinga letuthuko yenkampani, inqobo nje uma ababenakho, kokubili izifundo ze-theory kanye nama-practical, ukuvumela ekuxazululeni imisebenzi ebhekene inhlangano futhi eqinisa isikhundla yayo emakethe.
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