ISINYATHELO ukuhlaziywa kanye nekubaluleka kwalo ekuthuthukiseni lenkampani

Ezweni lanamuhla elisebenzisa ubuchwepheshe kukhona amasu amaningi akuvumela ukuba uhlele isu marketing wenkampani njengoba uma ufaka entsha izimakethe, kanti ukwanda ukukhiqizwa yayo. Enye yezingxenye ezibaluleke kakhulu kwanoma iyiphi yocwaningo ukumaketha kuyinto ISINYATHELO-ukuhlaziywa, ngawo Imininingwane uyabuthwa mayelana eziyinhloko kwemvelo ukuthi nethonya eliqondile labantu, izintandokazi zabo futhi amakhono umsebenzi ibhizinisi.

Inkampani ISINYATHELO-ukuhlaziywa elimele kwakudingeka, ngoba ngaphandle kucatshangelwa imvelo yangaphandle ukukhuluma mayelana emakethe ucwaningo umnqopho izimpahla namasevisi kumane lutho. Yingakho eminyakeni eminingi ehamba phambili abakhangisi Western futhi waqokomisa ukuhlaziywa njengoba isici esibaluleke kunazo zonke lapho kucatshangelwa ukuma jikelele ibhizinisi. Igama lalesi ukuhlaziywa livela IsiZulu isifinyezo ISINYATHELO, noma kunalokho kusukela kuqala ngonobumbakazi, okusho lokhu okulandelayo yizici zemvelo :

• Komphakathi Social izimo ezithintekayo;
• Kwetheknoloji izici nezobuchwepheshe efanele;
• izici Okwezomnotho kwezomnotho abalulekile;
• Political izici Ngokwezombangazwe abalulekile.

Kubalulekile ukuqonda ukuthi ISINYATHELO-ukuhlaziywa hhayi kuphela ikuvumela ukuba acabangele izici zangaphandle, kodwa futhi kwenza bakwazi ukuzimela phakathi esigabeni ezindaweni ezinjalo, okuyiwona ngokuqinile ngeke usithonye. Kufanele kube impoqo acabangele futhi asebenzise izinjongo zabo. Njengoba isibonelo, nesimo lapho inkampani McDonalds ngesikhathi kuvulwa ihhovisi layo lokuqala omele eMoscow. Khona-ke iningi labantu Nokho wezwa ngalokho okwenzeka ku zokudla okusheshayo emhlabeni wonke, Nokho, asikaze sibone obunjeya. Yingakho ngosuku lokuqala ukuvulwa kwakukhona isikhathi omkhulu, futhi McDonalds okokuqala emlandweni walo kwakukhona emgqeni omkhulu. Lesi simo ngokucacile libhekene yokuthi inkampani akazange athathe ngokugcwele ku-akhawunti zezici we ubukhulu kwezenhlalo nakwezombangazwe, njengoba kule post kuvulwe Diner wokuqala American wawufana iholide yangempela. Nokho, ngokuvamile, lokhu boom waya kuphela ukuze kuzuze inkampani, buye baphoqa marketolgov baqikelele ukuhlela obengeziwe amasu ayo ukuze uqhubeke ukugwema emigqeni isikhathi eside.

I ISINYATHELO-ukuhlaziywa evumela ukusetshenziswa eziningi eziwusizo, sibonga ngalo inkampani ukuncintisana ngempumelelo bese ugcine ukuhweba kunemnotfo. Ngakho, nazi izinzuzo:

- lapho esebenza ISINYATHELO-izici, njengekhanda, futhi udondolo lwakhe sebeqala ukukhuluma hhayi kuphela mayelana imvelo bangaphandle, kodwa futhi kancane kancane siqale ukucabanga ngakho;

- isiko collective inakekelwe akhawunti izici ezihlukahlukene imvelo bangaphandle, okungase kuholele ekungasebenzini embonweni wakhe imvelo bangaphandle izici Macro;

- ngenxa ekutadisheni zangaphandle izici marketing umhlaziyi yakha isithombe bazibheka lephelele;

- e inqubo reflection on imvelo bangaphandle isikhathi eside inkampani bukhicite umkhuba okusimeme abasebenzi ekhokhelwe izici zangaphandle ukunakwa okungaphezulu kakhulu kwalokho okungakulahlekela zikhathi yasekhaya.

Ukuziphatha ISINYATHELO-ukuhlaziywa ilula ngokwanele, kodwa into esemqoka kulokhu zifezeke efanele ukuhlaziya ezivamile imvelo bangaphandle. Nge indlela ehlelekile, abasebenzi Umnyango wezokumaketha ukuthuthukisa umbono ezivamile ikusasa inkampani kanye nekuhlolwa kwekusebenta waso ngokulandela okushiwo ekufezekiseni le miphumela eyi kungenzeka. ISINYATHELO-ukuhlaziywa isibonelo ibhizinisi kuvumela ukuhlonza izimfanelo ezinhle nobuthakathaka babantu ukuthonya zici, usebenzisa okuyinto ungase uhlele izenzo zakho Tactical futhi amasu esikhathini esizayo esiseduze futhi ezikude inkampani. Lokhu kuchaza ukuthandwa okukhulu ISINYATHELO-ukuhlaziywa ezinkampanini zanamuhla.