Planogram - iyithuluzi ezikhulisa umkhiqizo yokuthengisa

Uma sihlole amafasitela ezitolo, uzophawula ukuthi yonke imikhiqizo posted on phansi zokuhweba ukuze. Kahle kahle e umkhiqizo ezifana ihlangabezana izici eziyisisekelo:

- lesi sikhundla kwakumelwe kube lula ukuthola umthengi phezu counter;

- izimpahla kumele kumakwe, kufanele ivelele phakathi imikhiqizo efanayo;

- izimpahla kumele akhuthaze hhayi bona kuphela, kodwa futhi imikhiqizo emisha noma okuhlobene brand efanayo.

Ukuthengiswa umkhiqizo othile nganoma iyiphi esitolo ilawulwa abameleli distributor. Ochwepheshe ukucacisa ukuphelela ububanzi emashalofini, indawo yayo efanele kanye nasekuhlolweni ukudayiswa kwalo mkhiqizo, ngokuthi merchandisers. Insimbi eyinhloko uchwepheshe esinjalo planogram.

Kuyini planogram

Planogram - lokhu ingenye amathuluzi oyinhloko ukukhuthazwa umkhiqizo emakethe. Kuyinto igrafu iphethini kwezimpahla kwi ilungiselelo kwikhawunta kungukukhonjiswa ifriji, eshalofini esitolo. Nge yayo ukuhweba omele inkampani ngifuna imikhiqizo ujenga kahle, kungakhathaliseki uhla elinikeziwe-trade mark oluhambisana kangakanani isikhala kuhlala eyodwa noma omunye umkhiqizo. Planogram - lokhu ngokuvamile iflaya nge izithombe lesifanele ukukhiqizwa indawo. merchandiser ngamunye, angene kulesi sitolo, unelungelo ukuya ngemuva counter bese ngihlele kabusha izimpahla ngokuhambisana wamanje ngesikhathi planogram okwamanje.

Njengoba planogram ithuthukiswe

Planogram umkhiqizo akhiwa ngesicelo umakhi noma ngesicelo umnikazi wophawu. Lokhu ucabangela lezi zinto ezilandelayo esemqoka:

- nesidingo yamanje izikhundla phezulu lokuhweba;

- ukutholakala edingekayo okungenani umkhiqizo izothandwa e endaweni yokudayisa;

- amasheya ekhona noma Kulindeleke futhi yokuthengisa;

- ukunamathela umkhiqizo core umkhiqizo ezihlobene ngenhloso ukwandisa yokuthengisa wale mithandazo;

- ukungena umkhiqizo omusha noma ububanzi kwezimpahla ne supply elilinganiselwe ukukhululwa / kungagcini yazi ikhasimende nezindaba.

Zonke lezi zinto asesetshenzwa out by ongoti yokuthengisa neminyango izinkampani ezinkulu, futhi ngesisekelo yalezi zigigaba livela planogram. ISIBONELO imikhiqizo ukudla elula ku isakhiwo esitolo okuboniswe Fig.

Kanjani planogram

Ngemva ekuthuthukiseni planograms ngesimo emaflaya etholakalayo wholesale nokuhweba amafemu ukuthi bekwi ukulethwa izimpahla endaweni yokudayisa. Bezwa izigaba commercial izinkampani, abasabalalisi, futhi zinikeza merchandisers planogram futhi ama-ejenti ezentengiselwano. Kuyinto lezi abasebenzi yokuthengisa neminyango ziyadingeka ukulawula indawo imikhiqizo brand sika e Izitolo okudayisa. Noma yimuphi planogram - main neminyango eyingqopha commercial nezitolo ezinkulu, abaphathi nabaphathi ezitolo okudayisa. Kuwumthwalo kwabo ukubonisa efanele kwezimpahla phezu planogram. Uma umkhiqizo zibekwe ihlonishwe Ukujikeleza yayo ngemfanelo, futhi njalo olusha ne ezidingekayo yokusungula, yokuthengisa of mikhiqizo anda.

Unswinyo-non-ukuhambisana planograms

Ekuphetheni umkhiqizo ukulethwa inkontileka imfuneko kuyinto kuhambisana planogram ukubonisa kwezimpahla. Ukuze ukugcwaliseka kwalesi simo amabhonasi umthengi ngesimo izimpahla yokukhangisa khulula noma isinxephezelo semali. Planogram - ke impikiswano uqinisekile ezingxoxweni ne izitolo. Uma esitolo esidayisa alihambisani umhlinzeki izidingo, engahlonishwa imithetho ku izibalo umkhiqizo planograms, uma akuvumelekile ukudayisa merchandisers emashalofini umphakeli unelungelo ukukhokha ibhonasi isinxephezelo, futhi eminye unelungelo sokuqeda isivumelwano futhi akazange ayeke ukuletha izimpahla esitolo.