Macromedia ukumaketha kanye nokuhlaziywa

Umsebenzi ngempumelelo yebhizinisi kuxhomeke ezicini eziningi. Lokhu kusebenza imvelo yangaphakathi wenkampani nangaphandle izici ukuthi ngokuvamile kuxhomeke izenzo inkampani, kodwa kufanele njalo kucatshangelwe. Uhlaziyo izici Macro kwenza kube nokwenzeka ukuba uhlole amabutho ezithinta microenvironment ibhizinisi. Lezi zihlanganisa isimo sabantu, ezombusazwe, ezomnotho, kanye zomthetho, international, yezobuchwepheshe, indabuko, imfundo kanye yizici zemvelo.

Inhloso inkampani ukuthola imali imisebenzi yabo futhi imiphumela yamasevisi ukumaketha eklanyelwe ukuqinisekisa ukukhiqiza kwezimpahla, okuzoba ukhange izimakethe target. Macromedia amabhizinisi ukumaketha hhayi kuphela kuthinta microenvironment inkampani yakho, kodwa futhi izimbangi, kodwa sinomthelela kungenzeki. Ngakho-ke kubalulekile ukuba lezi zici futhi acabangele ekuhleleni izinto zokukhiqiza kuphela. Thola ukwaziswa okunokwethenjelwa mayelana Macro kungenzeka kolwazi yesibili - okungukuthi, lwezinhlobo ezahlukene kwemibhalo nokushicilelwa, izincwadi, i-Inthanethi, kanye ngokusebenzisa survey ikhasimende, abahlinzeki kanye ukubukela ukuziphatha izimbangi '.

Macro ukumaketha indlela futhi kudinga ukuhlaziya aqaphele, ngoba izingxenye imvelo kwangaphakathi futhi ngokulandelana bangaphandle eduze okwakuthandelene futhi bancike komunye nomunye. Njengobe abengakwati konkhe loko kule ndawo, inkampani ayikwazi ukusebenza kahle futhi akwazi ukuncintisana emakethe. Lokho kusho ukuthi lolu cwaningo nocwaningo imvelo kungaba ukuqinisekisa intuthuko ngempumelelo inkampani lapho ayeya khona. Uhlaziyo izici Macro yenzelwe ukusiza ukwakha uhlelo ukuqapha yangaphandle, izinqubo ezibalulekile futhi ukuthatha izinyathelo zokunciphisa izingozi. Luphinde ukunikeza ithuba ukuthonya zabathengi isidingo futhi izenzo encintisana abahlinzeki.

Ukuthengisa imvelo Macro kumele ukuba kubhekelwe:

- izici Economic, ezinye zazo yilezi: amandla okuthenga, abangasebenzi, intela, ukuwa kwamandla emali, izindleko kubhasikidi umthengi, ukutholakala credit, ezingeni imali yasendlini.

- izici Political - kukhona amafomu wezomthetho obaluleke, izinkambiso zomthetho ukuze bavikele amalungelo sabantu futhi umphakathi, ukulawulwa umsebenzi wamabhizinisi.

- izici kwedemografikhi futhi baye ukumaketha imvelo Macro ku-akhawunti, ngoba kukhona ebalulekile futhi ubulili isakhiwo ubudala, ukufuduka kwabantu nokungabi nokukhula kwabantu, Dynamics of the umthengi kanye nokusatshalaliswa sabantu ngesisekelo ezifundeni zasemakhaya nasemadolobheni. Konke lokhu kuthinta kumiswa umkhiqizo wokwakha consequently yonke umsebenzi ibhizinisi lonke.

- izici Natural, okuhlanganisa ekuphumeni eluhlaza amanani impahla kanye ukusetshenziswa kwemithombo yemvelo ngaphandle kokuba nokwenzeka umthamo wemvula.

- izici Technical - lizinga intuthuko kwezesayensi nakwezobuchwepheshe, ijubane emisha kanye nobuchwepheshe obusha, ikhono ukwethula amasu okuthuthukile nokukhangiswa, ikhono ukuze uthumele iningi zocwaningo ukumaketha imvelo Inthanethi, ngcono izinqubo ngaphakathi enkampanini esebenzisa computerization nokunye.

- izici Cultural - kukhona imiqondo ebalulekile ezifana ukwethembela isimo, kwinhlangano wonkana, isimo sengqondo wemfanelo wokusebenza, ngokukhethekile. Konke lokhu kuthinta isimo sengqondo umkhiqizi imisebenzi yayo futhi umthengi kanye. Lapha kubalulekile ukuba acabangele leli siko zomlando, zobuzwe nezenkolo nomthelela obalulekile zabathengi isidingo.

Ngakho, kuyacaca ukuthi vumelekile ibhizinisi, njengoba kuqhathaniswa microenvironment, ayikwazi ukulawulwa ngokuqondile ibhizinisi, kodwa kungenzeka ukuba ikhumbule zonke lezi zinto futhi uzisebenzise inkampani ozinzile futhi wakhiqiza ngokwengeziwe.