Iziteshi zokusabalalisa ukumaketha value abo

Cishe zonke izinkampani yesimanje enqubeni yokukhuthaza futhi zithengisa esetshenziswa amasevisi Brokerage. Kuye isu oyikhethile futhi ubukhulu inhlangano kungaba abasabalalisi, wabenza wholesale ezinobukhulu obuhlukahlukene. Izinkampani ngokudlulisela izimpahla ezivela umkhiqizi umthengi, yakha iziteshi zokusabalalisa zokumaketha.

Ngeshwa, kuze kube manje, akuzona zonke izinkampani sinake afanele ukuphathwa iziteshi yokuthengisa. Ngokuvamile, abaphathi "uyisidala" igxile ukuphathwa izinqubo zangaphakathi, kodwa abaphathi kufanele ukusebenza lonke uchungechunge kwezomnotho. Nokho, qaphela ukuthi ukubandakanywa abaxhumanisi kuyazuzisa ngokuya izindleko - amasevisi abo kancane kunezindleko inhlangano, isibonelo, siqu ukulethwa uhlelo lwayo, futhi ngaphezu benza msebenzi ngokuya phambili, ukuze bakwazi ukugxila isethi elilinganiselwe imisebenzi, ukuhlinzeka ezingeni eliphakeme service.

iziteshi zokusabalalisa zokumaketha babe imisebenzi elandelayo:

- ingxenye engaphandle izimpahla ezinyakazayo Logistics eyenziwa kumthengi ezingaba ukuze kuqinisekiswe ukutholakala kwayo;

- ngokuya ukumaketha kanye yokuthengisa ebuthene ulwazi olufanele mayelana ikhasimende, kanye nemisebenzi ngesiphakamiso on emakethe lezimpahla;

- in the ingxenye izinkonzo ezincikene nazo ezixhasa futhi kuthuthukise ukubaluleka izimpahla.

Izimfanelo iziteshi marketing zihlanganisa:

- izinga amasevisi anikezwa ukuba amashaneli okusakaza, kanye nezindleko zabo kanye nobungako;

- Ukuhlanganisa sokusakaza yokuthengisa isiteshi;

- ikhono ukwehlukanisa abaxhumanisi ukwenza ukuthengiselana ngaphansi kwezimo ezikahle;

- ubude siteshi.

Ake sicabangele yokugcina kabanzi. ubude isiteshi - uhlala ebalulekile zokuthunyelwa, okungukuthi, ukuthi abaxhumanisi eziningi lapho endleleni eya ikhasimende. iziteshi zokusabalalisa zokumaketha kakhulu ezithinta ngevolumu yokuthengisa kwezimpahla.

Isiteshi ukumaketha ngqo kuyinto ukudayiswa oqondile ngumkhiqizi kumthengi sokugcina izimpahla. Isibonelo - isitolo ekukhiqizeni. Ngokuvamile kukhona iziteshi efanayo emkhakheni service, lapho ekukhiqizeni nokudayiswa inqubo kuhlanganiswe. Omunye-level isiteshi sokusabalalisa elinesimo ejenti eyodwa, ezimbili-level - khona abaxhumanisi ezimbili noma ngaphezulu. Isibonelo isiteshi ezifana iziteshi zokusabalalisa kukhona umkhiqizo izivakashi.

The eside isiteshi, ayanda intengo umkhiqizo umthengi. Izindleko iziteshi zokusabalalisa bakha 50% yezindleko sokugcina izimpahla. Ukusetshenziswa eside iziteshi zokusabalalisa kuholela ukwehla isivuno nomkhiqizi ukuqinisekisa ngamanani yokuncintisana kwezimpahla. Ngakho ukuqapha ukusebenza ukunikezela zesiteshi kungukuphula lunqume ngokuba inzuzo kanye nokuncintisana imikhiqizo.

Nakuba iziteshi eside ngempela ebizayo, nomkhiqizi ukusetshenziswa mass izimpahla ngokuvamile abanalo ezinye izinketho esigcawini ukunqotshwa. Futhi kungenzeka sezisusa abalingani abayingxenye kusiteshi sokusabalalisa, ukuchaza uzuza amathuba umthengi.

Inqubo yokunquma elilungile isiteshi sokusabalalisa siqukethe izinyathelo ezilandelayo:

1. Nquma iziteshi, emisa lemisiwe zabo ngesisekelo isu marketing, imigomo kanye namakhono.

2. Ukunqunywa uhlu lokukhethwa kukho yokuthengisa siteshi.

4. Ukuhlolwa indlela ngayinye ngokuvumelana emiselwe.

5. Uma ukhetha okungcono.

Ngenxa yokuthi le iziteshi zokusabalalisa zokumaketha ibalulekile, kudingeka indlela obuphelele ngezindaba kukhethwa elilungile amashaneli okusakaza, inhlangano isakhiwo izindlela ukuxhumana. Lokhu kukhona isinqumo eliyisisekelo lokuthi inquma ukusebenza yesikhathi eside umkhiqizi kwezimpahla namasevisi.