Ukumaketha okuqondile

Marketing - iyona nokwaneliseka izimpahla noma amasevisi kumuntu amaqembu ethile emphakathini lapho inkampani yadalwa.

Enkathini yangaphambi kwezincwadi kolwazi nobuchwepheshe futhi kunomoya wokuncintisana ibhizinisi iqhawe, ukumaketha iyingxenye ye ukuphathwa kwebhizinisi, ngoba isu kwesokudla uzokwazi ukuthatha inkampani ezingeni elilandelayo njalo noma zokuvimbela ukuwohloka yayo.

ukumaketha ngqo - lokhu uhlobo ukumaketha zokuxhumana, nohlose ukuhla- inkhulumomphendvulwano umthengi ngamunye kanye yakhelwe impendulo esheshayo kusuka kuye. ukumaketha okuqondile kungaba kwenziwe: yokuthengisa ngabanye, imeyli-izincwadi, amakholi wefoni noma e-mail izincwadi zezindaba, ngokuvamile, konke Ingabangela umthengi ukuthenga noma isenzo.

ukumaketha okuqondile zingahlukaniswa zibe:

Single-esiteji - umthengi aphendvule umlayezo ukukhangisa ukuthengwa kwezimpahla.

I ezimbili isigaba - ngaphambi kokukuthenga umthengi kufanele ukwenza noma yisiphi isenzo, ezifana ukwethula isigqebhezana noma hlola.

Ukukhetha Negative - umthengi uzothola imilayezo kuze kube isikhathi lapho ngeke kuthumele zokwenqaba ngokubhala.

ukumaketha ngqo is kuyanda eRussia, ngoba ikuvumela ukuba idlulisele ukwaziswa ukuze umthengi izindleko sakugcina. Futhi, omunye izinzuzo main - kuba nokuxhumana ngabanye. Le nkampani, engabanikazi bephephandaba database kolwazi mayelana namakhasimende, likwazi ukufinyelela incwadi futhi sibe njengamanzi mathupha ekhelini, okwandisa zokuxhumana kahle cishe 100%.

Nsuku zonke, uya imeyili, ungabona izinhlamvu "ugaxekile" ifolda, noma zincwajana kwibhokisi lakho lemeyili - lena ukumaketha ngqo. Abaningi imiyalezo ungayifinyeleli ekhelini noma befikile ngokushesha wathumela kudoti. Ukuze abantu uhlolwa ukuthi ulwazi kwezinhloso zenzuzo kuye, kuthatha imizuzwana 2 kuphela. Ngemuva zokuqala ukuhlolwa 2-yesibili, uqala ukufunda noma ajikijele phakathi kwe-efa. amaqembu wonke abasebenza ukwakha nezethulo imikhiqizo namasevisi umthengi okungenani ufunde umyalezo, futhi wonke art - ukwenza incwadi ukuze umthengi uye wasabela.

ukumaketha okuqondile iyona lwamakheli uhlu iziphakamiso izinhlobo ezihlukahlukene amabhokisi emeyili, lo oxhumana yokuthengisa imenenja siqu iklayenti hhayi kuphela. Lolu hlobo ingenye amafomu ethandwa kakhulu ukumaketha ngqo emhlabeni.

Ake sibheke oqondile ukumaketha amasu ku isu yezitolo isibonelo Colin'S. Ngo-2006, inkampani yethulwa uhlelo Isaphulelo ikhadi Colin'S. Amakhadi zikhishwa kuncike ukuthenga bese uqedela uhlu lwemibuzo. Ngokusho imiphumela eyatholakala siqu idatha aphethwe ukuhlaziywa ikhasimende futhi akhanyisa kanti nabantu abahlosiwe. Izitolo Colin'S - inethiwekhi federal, ukuze isifunda ngasinye kanye nokugcina sizothola ezahlukene nezithameli. Marketing Direct (inkampani izibonelo Colin'S abonisa ukuthi kukhethwa isu kumele wasondela ngokucophelela) kulesi simo yayiphumelela.

Ngenxa ulwazi amakhasimende ayo, inkampani iye yasungula uhlelo isu ngempumelelo yokumaketha ngqo - sms-mail, telemarketing, e-mail marketing, esangenza inkampani njalo uhlale "uxhumene" namakhasimende abo.

Kule sibonelo siyabona ukuthi noma yiluphi uhlobo ukumaketha, kuhlanganise oqondile, ziyinkimbinkimbi multi-level izinqubo, okuhlanganisa ucwaningo emakethe, a yokwabiwa ecacile CA and definition yamasu.