Ukumaketha ngqo - kuyindlela ephumelelayo wokukhangisa noma cha?

Okwamanje ekhulayo yokukhangisa kwabezindaba, ezifana imibala, igqugquzelwa imvula, noma kunalokho abakhangisi imali. Futhi-ke, nge ukukhula kwebhizinisi futhi ukwandisa isabelomali ukukhangisa. Ukukhangisa ngokwayo ikhokhelwa inkampani ethengisa umkhiqizo (isevisi). Futhi lapho umthengi ezingaba uthola ukukhangisa umkhiqizo (isevisi), namanje okhokhela kanye nokukhangisa, izindleko okwakubekelwa emananini. Ihamba ukushayisana ongaziwa: endoda ngokwayo ukukhokhela ukukhangisa tinkhomba lokumele tilandzelwe. Embulungeni yonke, lokhu kuholela ukuthuthukiswa kwabantu ziyawathinta lolu hlobo ezinamasondo. Bewabuka ku-TV, kodwa ungayiboni. Lalela umsakazo, kodwa ungezwa. Singasho ukuthi emakethe ukukhangisa ebilayo. Bambalwa abantu sicabangele ukubuya. Sekuyisikhathi eside abakhangisi Iningi wesulile esikhundleni sakhe yokuthi njengoba kunyatheliswa amakhophi ayizigidi ezingu-1 labetibambile izingcingo kungekho ezingaphezu kuka-200, futhi empeleni ukuthenga umkhiqizo abantu-10. Labo abasele abanga-999.990 amakhasimende nje ulahlekelwe, kodwa ngabo futhi babekhokhelwa imali imali. Yingakho abantu abangaphezu kwengxenye manje imali yokukhangisa agelezela ngokuya ihogela ukumaketha ngqo noma ukumaketha ngqo. Kuyini lokhu?

definition

ukumaketha ngqo - kuyinto ukwelashwa siqu futhi uyakhetha ukuthi umthengi ngeposi (noma e) noma ngocingo. Abanye bathi ilapho lapho iqhinga ngempumelelo lokuthola amaklayenti entsha. Futhi ukumaketha ngqo ekhona uzokwazisa mayelana amaphromoshini amasha, izethulo, ukubukeka umkhiqizo omusha, njll Iphinde kusiza ukudalwa inkampani sithombe umphakathi nasekulondolozeni ubuhlobo obuhle namakhasimende: .. Found out izidingo zabo, kanye inkampani kanye nemikhiqizo yayo. Ukuhlaziywa kwalezi idatha ngeke ulungise engcono ukuhweba sipho futhi sandise sokukwazi ukuncintisana ezingeni lamazwe yenkampani.

Izinhlobo Marketing okuqondile

Kuyaqondakala ukuthi ukukhangisa izinjongo asetshenziselwa zonke izindlela zokuxhumana (kuyithelevishini, emsakazweni, omagazini nokunye. D.). Kodwa ephumelela kunazo amasu marketing ngqo ukusebenza ngokusebenzisa ifoni ne-imeyili. Ake sihlole kubo ngokuningiliziwe.

Telemarketing

Kulokhu, ukwazisa labo abangase babe abathengi esetshenziswa efonini. Kusobala ukuthi indlela enjalo kubiza imali, kodwa linikeza ithuba ukugxila kulabo okudingeka badlule ngakhona umyalezo wokukhangisa.

mail

Leposi ukumaketha ngqo - iyiqoqo, ukukhiqizwa lokuposa imiyalezo asetshenzisiwe abacacisiwe nesithakazelo njengoba abathengi ezingaba khona. Ngo zokubala kabusha ngayinye umbono amasevisi (umkhiqizo) aphume ngempela eqolo. Ngakolunye uhlangothi, i-selectivity eliphezulu zokwelashwa zikwenza le ndlela kuyithuluzi eliphumelelayo.

izinzuzo

1. amakhasimende lokukhomba. Mhlawumbe lena inzuzo ebaluleke kakhulu ukumaketha ngqo. Ayikho enye ithuluzi lokumaketha akukuniki sathola imiphumela efanayo.

2. Ikhono "catch" amakhasimende endaweni yawo. Lapho amakhasimende ekhaya, ngaphambi kokuba kube "bafinyelela izinga elingakaze" ngethelevishini. Endleleni ekhaya ukusebenza futhi emuva kuzosiza izimpawu ukukhangisa kanye nomsakazo. On umsebenzi uqobo okuthintekayo umagazini ibhizinisi. Ithelevishini leposi ukumaketha ngqo - yikhono ukuthonya nezilaleli kungakhathaliseki indawo yayo.

3. Ukusabela Quick. Telemarketing ikuvumela uhlole ukusebenza kwe-izipesheli ngaphakathi kwamahora ambalwa. Ukukhangisa njengoba lavela emisakazweni nakumathelevishini kwenza kube nokwenzeka ukuba ukuhlola izinsuku ezimbalwa kuphela.

4. selectivity kwenqondo. Telephone ukumaketha ngqo, izibonelo zalo ezingenakususwa njalo ezitholakala ibhizinisi, isidedele emaqenjini athile psychographic. Ngo ngaphezulu amagama alula, abantu ngendlela ezithile empilweni kanye nesitayela. Amamagazini namaphephandaba nazo ekhishwe amaqembu ethile labantu, kodwa selectivity eliphezulu, awaniketi.

5. Amathuba abahlukahlukene impendulo. I amathuba amaningi impendulo ikhasimende, kusheshe futhi bazimisele kakhudlwana bayoba oda. Uma usebenzisa telemarketing, bakwazi oda umkhiqizo ngocingo. Lapho e-mail - ukuthumela wophenyo. abezindaba Sakaza amathuba anjalo unganikezi. Ezimweni eziningi, kuphela ahlinzekwa enye indlela yokwelashwa. Inkinga nge zonke abezindaba ukusakaza simiswe ngalendlela lelandzelako: umbukeli awukwazi ukubuyela, uma ungazange ube isikhathi ukubhala phansi inombolo yocingo. Ezimweni ezinjalo, impendulo kungu-zero. Futhi ukukhangisa emsakazweni, lapho engicabanga ukuthi angaba yikhasimende eya umshini, bhala inombolo akunakwenzeka, ngoba kungabangela ingozi.

6. selectivity Geographic. Ezimweni eziningi, ukumaketha ngqo ukhethe ezinye izifunda ethize. Kulapha 100% lwamakheli evumelekile kanye telemarketing. Phela, uzovuma, kungcono silly ukukhangisa ku umagazini, yasakazwa kulo lonke izwe, uma u-90% ababukeli bakho edolobheni elilodwa kuphela.

isiphetho

Kubantu abaningi, ukumaketha ngqo lihlotshaniswa kuphela nomsebenzi we call izikhungo kanye nokusakazwa amapheshana. Kodwa lokhu kumane nje ngemibono. Eqinisweni, ukumaketha ngqo - indlela yokwakha ubudlelwano eside nge iklayenti, hhayi amacebo izinkampani ezithile futhi amasheya. Eqinisweni, ngaphansi kwalesi umqondo kuhlanganisa zonke izindlela zokukhangisa ukuchayeka usebenzisa ukuxhumana ngqo umthengi.