CPA-zokumaketha ngaphandle nokutshala izimali: izibonelo, Amaholo, ukubuyekezwa

Isifiso uthole iyakhula kitsi nsuku zonke. Futhi hhayi okungaka ngenxa izindleko zokuphila eziphakeme, kodwa ngenxa ukwenqena ukuhlala ehhovisi usuku lonke, ukuthola iholo elihambelana lomsebenzi wabo. Thina njalo ngifuna ezintsha futhi, okubaluleke kakhulu, izindlela elula inzuzo. Njengoba inketho ungase ucabangele CPA Marketing - awumusha futhi ngempela eziyinkimbinkimbi kuqhathaniswa nezinye izindlela, futhi indlela ngaleyo ndlela sisasebenza yomsebenzi ku-inthanethi.

Kuyini lokhu?

Wona kanye umqondo welithi kokujoyina Sekuyisikhathi eside kwaziwa. Kodwa manje, ukugeleza zezimali (CPA-marketing ngokuvamile ithathwa njengendlela imali unomphela) ethathwe edonsa amakhasimende kusayithi umkhangisi, hhayi ezakhiwe nje "ngokuchofoza isixhumanisi," kodwa kusukela isikhundla "ukuziphatha inikezwe" iklayenti ezingaba khona.

Kusho ukuthini lokhu ngamazwi alula? Uma ngaphambi inkampani okhokhela ukuvakashela Amakhasi yabo futhi ibonise ukukhangisa oqondile kumawebhusayithi Blogger, kodwa manje isimo sesishintshile. Abadayisi kumele ukukhomba ngempumelelo imali ibhajethi. CPA-marketing kuhilela ekhokhela isenzo esithile kwavela engicabanga ukuthi angaba yikhasimende. Ukubhalisa, ukubhaliswa ku-newsletter kanye izipesheli, isicelo, ukubhalisa ukuthengwa izimpahla (kuhle) - lapha uhlu encane ukuguqulwa (efiselekayo) imisebenzi kakhulu.

Zanamuhla Zokukhangisa Inthanethi

Uma ukuthuthukiswa yokuqala kwi-Inthanethi, sakhuluma ngokuthi iqiniso lokuthi indalo kanye nokugcinwa indawo yakho ngencazelo izimpahla - 90% impumelelo, kodwa namuhla ukuthuthukiswa ngeke unike lutho nhlobo. Umncintiswano omkhulu kangaka, ngisho lwaqiniswa yokuthi Inthanethi ngokoqobo akabazi imingcele, kubalulekile ukuba njalo zishukumisa labo abangase babe abathengi futhi uziqondise "ku umzila inikezwe." Nakubukwa jikelele, lena Marketing Inthanethi. Kodwa kwenzekani lapha CPA-Marketing? impendulo Umkhangisi mayelana nokusebenza kahle indlela kumnandi.

Ngokwesibonelo, inkampani travel ukhokhela ukubhalisa kwi website yayo kuphela. Uma iklayenti akazange ashade, ejensi ukukhangisa ongawamukeli imali. Ngokuphambene nalokho, emikhulu base idatha ye tour opharetha - ayanda inzuzo lenkampani ekukhuthazeni. Ngakho ngempumelelo kakhulu esebenzisa isabelomali basakaza.

Amagama amaqoqo amaningi - ungomunye

Ngakho, ukusebenza, kokujoyina, kokujoyina, CPA-marketing - zonke lezi magama asetshenziswa ukuchaza imodeli wokunyusa kwezimpahla (amasevisi) ku-intanethi, lapho zikhokhelwa abanye abasebenzisi inethiwekhi. Ochwepheshe zingamathuluzi ezifana ngqo futhi ukukhangisa kokuqukethwe, le SMM-marketing, ukusebenzisa ngokugcwele injini, njll Kodwa kufanele uyinake yokuthi likhangisa isandla ngamunye amamodeli ezilandelayo ezinyatheliswa imali yayo ukugeleza. CPA-Marketing (izibuyekezo Blogger nabasebenzisi abasebenzayo zokuxhumana uzwakale obukholisayo kakhulu) ikuvumela ukuba enze inzuzo cishe kusukela ngesonto lokuqala.

Imodeli akuyona entsha, kodwa ngempumelelo

ukumaketha Inthanethi ngokushesha asathuthuka, umthengi akuyona njengoba ngenkuthalo ibheka izindlela phuma, ukufihla kusuka ukukhangisa oqondile awayiphazamisi. Ngakho-ke, abakhangisi kufanele babheke zonke izindlela nenhle ngaphezulu ukuheha abathengi ezingaba khona.

Ngenxa izintuba lincipha, ibhizinisi ebhekene umbuzo kanjani ukwandisa ukusebenza imisebenzi nokumaketha. Futhi nanku uza Umsizile CPA-imodeli. inzuzo ngokutshalwa kwezimali esicishe 100%. Ngokuyinhloko ngenxa yokuthi akalindele yomkhangiso lutho okungavamile kusukela izivakashi kusayithi lakho.

Esimweni esinjalo, futhi Digital agency kungandisa inzuzo yabo kakhulu.

Ngoba bona bathanda kokujoyina?

Inzuzo osobala kakhulu model CPA iyona kalula nesilinganiso. Sisayinwe Client incwadi yezindaba - ikhokhwe, angizange ngemvume - Ngiyaxolisa. Kuyinto lokhu lula ekunqumeni kahle kanye nokuheha zonke iketango abahlanganyeli ukukhuthazwa. Kodwa-ke, akusiyo inzuzo kuphela, okuyinto inama-CPA-Marketing. Izibuyekezo uvumele ochwepheshe ukugqamisa izizathu ithandwa kangaka kwalesi sikhwama:

- Ukuze offera a inzuzo kakhulu uhlelo imali ibhajethi. Inkokhelo yenziwe kuphela oyifunayo (futhi ewusizo) izenzo iklayenti. Ngaphezu kwalokho, cishe akukho ubungozi kwezezimali. Phela, uma kuqhathaniswa utshalomali e PPC ukukhangisa kanye SEO, offery wazi kahle ukuthi ngeke athole imiphumela okuhleliwe.

- Abathengisi nazo umvuzo imikhondo ziqondiswa. Ngakho-ke, baphoqekile ukuba beveza ezintsha nezithakazelisayo ngoba zokuvulwa umthengi. Njengoba kucaca ukuthi iningi ukukhokhelwa imali isenzo ukuguqulwa ephakeme traffic, ukuchofoza kanye nemigqondo, ukukhangisa ejensi ukusisebenzisa iyona CPA nokumaketha.

- Umnikazi Ukubuyekeza (ukuzijabulisa) indawo ngeke basekele umthombo ezingeni eliphezulu. Phela, idinga nohide abafundi, ngubani uzobona izikhangiso ngaphakathi imodeli CPA. Ayanda ukuthandwa ingosi, amathuba ngaphezulu ukuze uzuze (noma nje ukwandisa izinkokhelo esisodwa).

Ngokuvamile, ngamunye ababambiqhaza, ngaphezu umhlomulo wezezimali unit, futhi uthola ngisho amabhonasi ngaphezulu - kalula uhlela umkhankaso yokukhangisa ukuze nentuthuko.

ongakhetha kunokwenzeka

Phakathi ezihlukahlukene amathuba ukumaketha, namakhefu akhokhelwayo ngakunye Izenzo semininingwane futhi sibheke ethandwa kakhulu. Ngempumelelo CPA-marketing, izibonelo okungaba ngempela ufunde ngokushesha, libukeka kanje:

- Imali Lida (the CPL) - ikhiqiza kubhekwa "aphethwe" lapho engicabanga ukuthi angaba yikhasimende waya isixhumanisi futhi okungenani ihlolwe (shiya ikheli le-imeyili).

- Amakhasi Okuthengisa noma amasayithi (ikhasi nanye noma imithombo okugcwele amakhasi okufikela) - lapha isivakashi uthola ulwazi egcwele mayelana nomkhiqizo futhi kuthunyelwa abakhiqizi, lapho ungenza ukuthenga. Inkinga izinga abakhangisi ukuze sikhuthaze umthengi, ukuthi kwadingeka ngempela isifiso sokuthenga umkhiqizo.

- Wokukhuthaza ngakunye isinyathelo kufana kakhulu bendabuko kakade okuqukethwe ukumaketha, kodwa CPA-marketing izitshela ukuthi inkokhelo zizokwenziwa hhayi traffic, noma imiphumela yokusesha, futhi ngezenzo ezithile inethiwekhi umsebenzisi.

- Survey of Amawebhusayithi - kulezi ube nenani elikhulu ulwazi mayelana nemikhiqizo, ukuqhathanisa yabo, njll Lapha ashicilelwe umsebenzisi ukuphawula, ukubuyekezwa nezilinganiso. incazelo ngamunye esinjalo siholela ikhasi yomkhangiso (umenzi noma umthengisi ogunyaziwe) futhi, uma ikhasimende echofoza isixhumanisi athenge umnikazi umkhiqizo Ukubuyekeza indawo ithola umvuzo.

Abahlanganyeli CPA chain

Manje kudingeka aqonde ukuthi ubani futhi kuhileleke kanjani uchungechunge ukukhuthazwa, ukuhlinzeka okunokwethenjelwa kwemali. CPA-Marketing, ukubuyekezwa zazo zahlukahlukene kakhulu, kwenziwe okungenani, iqhaza amaqembu amathathu: nomthengisi kwezimpahla - ejensi ukukhangisa (noma umjikelezo ephelele onguchwepheshe Digital) - abanikazi namabhulogi namawebhusayithi adumile. Eyokuqala okubili kubizwa ngokuthi Ukunikeza, isb abantu wathi uzosikhokhela ukuheha abathengi kusayithi lakho. Kodwa, njengoba sekushiwo, CPA-marketing ngaphandle imali (ngaphandle kwemali nokukhokhwa kwezintela okuqukethwe) - akusiwona nje traffic; inkokhelo ikhasimende isinyathelo esiqondile.

Ngakho-ke, abanikazi ethandwa Ukubuyekeza amasayithi noma infotainment inthanethi lula ukwenza. Ngemva amashumi ezinkulungwane (ochwepheshe bathi izibalo evamile -. Ayizinkulungwane 15-20) ukuvakashelwa ngosuku kuyadingeka ukunikeza nenombolo ledzingekako ukuchofoza. Enye into ukuthi umthengi isiba ukuba bazikhandle kakhudlwana, futhi ngenkani ukuba yenze into ethile inselele futhi kufanele senze umzamo ukuba ucabangisise kahle ngezinselele lezi nemihlomulo.

Lapho ukusebenzisa ukusebenza-marketing?

Ku-inthanethi, kuponatory, inkonzo izimboni - lena amaphrojekthi esifaneleka kunazo zonke, ozokusiza CPA-Marketing. Amaholo (izibuyekezo ayakhuthaza ochwepheshe) ongafinyelela izinombolo eliphezulu. Kodwa kuphela uma umnikazi wesayithi kahle ucubungula izithameli futhi unikele izindawo ezifanelekayo offerov. Lo mkhiqizo kumele kube sobala ezivakashini, phendula izithakazelo zabo namakhono zezimali.

Wokukhuthazwa angavamile, imikhiqizo ngabanye usebenzisa CPA ukumaketha ngeke kube nemiphumela ekahle oyifunayo. Phela, abathengi kwezimpahla ezifana ayindlala.

Umlando omncane

Ngokokuqala ngqá ukusetshenziswa CPA-indlela yokukhuthaza Mkhiqizo Abelana American ejensi Wayesazi. Ngokusho umqondisi, inkampani anda ngenzuzo yayo for the ngonyaka $ 40 million (lokhu 850% uma kuqhathaniswa nonyaka odlule). Kusukela ngaleso ochwepheshe isikhashana ukhuluma ngani kwenta ncono imphumelelo ukuthuthukiswa zokuxhumana nabantu. Yini inkampani Wayesazi, okuyinto kamuva waziwa ngokuthi CPA-Marketing? Ezemfundo iqala neqiniso ukuthi CPA - segama we ngesiNgisi «izindleko ngesenzo ngasinye». Ngokwezwi nezwi, "bakhokhe isinyathelo ngasinye." Bese kumele uhlinzeke umkhangisi izenzo ezithile umthengi: i huskies kanye rassharivaniya zokuxhumana, ukunyatheliswa amakhuphoni yokukhangisa, newsletter ukubhalisa, njll Kodwa lokhu yayisivele ezishiwo ekuqaleni kwalesi sihloko.