Kuyini PR? Sakha udumo ethu

PR, noma «zobudlelwano nomphakathi, PR», olimini Russian kusho "ubudlelwane zomphakathi." Okungukuthi, kuba izenzo ezinjalo ukuthi ajabulise isithakazelo ka izethameli eziqondiwe egameni lakho, umkhiqizo noma umsebenzi. Lapho umgwaqo bendabuko kobuhlobo obunjalo is zokukhangisa phambili ekukhulumeni kwabezindaba, okuyinto akulula ukuthola khona, kodwa kunezinye izintuba for yokufuna namagama big ukuthandwa ibhizinisi lakho, ngakho ake sihlolisise ukuthi yini PR yokuceba nalo. Namuhla uzofunda ezisetshenziswa emhlabeni yokukhangisa ubuchwepheshe kanye uzothola indlela yakho ukhululekile ukuba inyusa izimpahla kanye nezinsizakalo.

Kuyini PR?

Ukukhangisa ubhekwa indlela emhlabeni wokuqala ukulawula ingqondo yomuntu nezenzo. Akuseyona imfihlo, nezikhwepha lesi siphakamiso isetshenziswa kokubili izinjongo zokuthula futhi ukuze bazizuzise bona. Sithemba ukuthi ningabakaKristu esigabeni sokuqala, futhi imisebenzi yabo uyonikeza abantu abalungile, inkululeko eyengeziwe kuphela, futhi isixazululo sezinkinga zabo.

Kuyini PR wezinkampane?

Ukukhangisa, okuyinto luyasetshenziswa ngumuntu "PR", okuhloswe ngazo yokufuna ukuthandwa inkampani ethile, umkhiqizo. Uma kwenzeka ukwehluleka, zonke efihlekile uthole abakhangisi. Kodwa uma PR-nomkhankaso iyoletha impumelelo olulindelekile, zonke kwi igolide uzothola ncamashi nabaholi bayo.

Kuyini ukukhangisa ukugqamisa sehlakalo?

Ngokulandelayo, cabanga ngalokho imisebenzi nobudlelwano zomphakathi. Akunamcimbi akubangelwa, uma kungekhona ikhanyisa ngayo ukukhangisa. Uma ufuna ukuza umcimbi wakho ngangokunokwenzeka zabantu kusengaphambili ukuqhuba isenzo uzokwazisa isibalo esikhulu sabantu ngomcabango wakho. Kukhona umbono ukuthi uma mayelana umcimbi wakho ungazange ezishiwo abezindaba, khona-ke, futhi, ukubala, kwakungelula. Ngakho zama ukuba kumcimbi wakho hhayi kuphela kwadingeka eziningi abantu, kodwa kube izintatheli. Kuyefana nasendleleni kwi-Inthanethi. Yishoni ibhizinisi lakho, futhi indlela yokukwenza, funda ku.

PR-ubuchwepheshe

Kukhona 6 izindlela main ukuze zidonse ukunaka kwanoma kanti nabantu abahlosiwe.

• White PR. Enye igama - "PR esobala". Ukusebenzisa amaqiniso angempela ekubonisa konke ngokuqinisileyo. It is kabanzi phesheya, kodwa eRussia ubhekwa ayizwakali.
• Black PR. Ukusebenzisa isimiso "weza, isaha, amnyama." Lapha, njengoba impi, zonke izindlela zinhle, ochwepheshe bathi black PR. Isetshenziswa ngokuyinhloko ukwazisa umphakathi mayelana izenzakalo impikiswano ezilimaza abancintisana naye. Enye indlela black PR ukusebenza isitatimende ethathwa njengefanele kusukela esincintisana, ukukhululwa amapheshana egameni ukushicilelwa ku-inthavyu lendlulile kusolakala naye. Nokho lolu hlobo PR elibizwa "bhalisiwe" Kepha abasebenzi abezindaba izincwadi ezinjalo ikhokhwe.
• Mpunga PR. Kuyafana abamnyama, kodwa hhayi ababhalisiwe. Lokho kuye akekho okhokhela ekhethekile, ngesenzakalo esikhanyayo linje. Nokho, ulwazi olufana ngokuvamile athwala eziningi engemihle futhi ukucunula.
• PR Bloody. Umphakathi kuqhathaniswa ukuzimisela okunjalo, bakubheka njengobuthakathaka aluhambisani nawo ukukhangisa kanye journalism, kodwa amaphekula kangaka wasebenzisa izindlela zobudlova yokuzuza udumo emhlabeni wonke, ngaphandle PR olunegazi, it is hhayi ngokuthi. Umgomo we operation - udinga ukubulala abantu abaningi noma osopolitiki kungaba, bese ukumemezela ukuthi "asizange ke, 'siyasesaba kanye nezimo."
• PR Military. Umthelela ulwazi isitha bezikhali isimo, njengoba umthetho, phakathi nempi. Inkulumo-ze futhi esiphikisayo phakathi amasosha nezikhulu. Kukhona amayunithi ekhethekile ukuthi afeze zobudlelwano nomphakathi efanayo, kodwa ezweni lethu, abazi ukukhangisa nemisebenzi yabo, futhi izakhiwo efanayo phesheya, ngokuphambene zivuliwe.
• PR Yellow. Ukucaciswa isimo ngosizo izifundo kwezenhlalo. Ezinye ucingo le ndlela ngomzamo ngibe usaziwayo esebenzisa scandal, ukuvuvukala ukuzwa kanye nemicimbi ukwethula abantu lijabhe, ukudideka, ukumangala.

umkhankaso PR ku-inthanethi

Lobu buchwepheshe akuyona kuphela ezifanelekela ukunyuswa online, kodwa futhi umkhankaso evamile. Kodwa thina namuhla ngensimbi ezithebeni kubuchwepheshe Inthanethi ukuze zidonse ukunaka kwanoma kanti nabantu abahlosiwe.

Lo mcimbi iqukethe 3 izinyathelo ezilula:

1. Kutfutfukiswa PR-mkhankaso.
2. Ukufezeka PR-mkhankaso.
3. Ukuhlaziya umphumela PR-mkhankaso.

Ngokwesibonelo, uma kudingeka baphokophelele umkhiqizo othize, kufanele anqume engibathandayo lenzelwe ukubonisa ezinye zibonisa izinzuzo ukuthi zisekelwe lezi zedatha, yobuchwepheshe, okuqukethwe okuhlukile bese cabanga ngezindlela wena izovala izimpahla ku-intanethi noma abezindaba.

Ngezinye izikhathi PR-umkhankaso ungcono umkhiqizo ngokwayo, kodwa ubuciko ukudala ukuthandwa usebenzisa ithonya zezobunhloli umqondo kwabanye. Sifuna ukuba amboze kuphela imikhiqizo high kanye nezinsiza ezokwenza kube lula ukuthuthukisa nezithameli zakho. Futhi ake umsebenzi wakho zenani ngokuvumelana inzuzo ukuthi uzoletha namakhasimende akho.