Ucwaningo Marketing kwandisa amathuba okuphumelela zebhizinisi lakho.

Ocwaningweni emakethe umnotho yesimanje imvelo lapho umsebenzi wakho senzeka, ukuqapha yayo engaguquki njalo liyisici esibalulekile amasu yimpumelelo ukukhula nganoma yisiphi ibhizinisi. Futhi uma ingxenye ibhizinisi lakho owakheke ngokugcwele noma ukugxila umsebenzi wakho indima engaqinisekile zocwaningo inyuka izikhathi eziningi.

Ukuthi awazange nizomthatha ukukhulula into entsha ngokuphelele noma kakade ihlolwe umkhiqizo ukuthuthukisa entsha izimakethe, ulwazi zonke izakhi ezidingekayo impumelelo, uyoba ngokucacile ezingabanjwanga. Ingabe ngidinga ukumaketha umkhiqizo wakho njengoba umthamo ledzingekako? Yiqiniso, une umqondo oyisisekelo. Kodwa uma unayo umbono enemininingwane yenkinga. ukufunda emakethe ngokucophelela, ukwakha ukusebenza ukumaketha umqondo, kungenzeka ukuba akwazi ochwepheshe kangcono.

Okokuqala, udinga ucwaningo emakethe qualitative. Lokhu kuthambekela yesimanje of Applied Social Sciences, uhlobo oluthile ukuhlaziywa yebhizinisi, okuyinto uhlola izintandokazi, izifiso kanye nezidingo umthengi, emakethe, izimbangi, kahulumeni kuzimo ngabanye.

Ucwaningo kungaba "endle." Ingabe ulwazi ngqangi endaweni ethile ngesidingo imikhiqizo, ukufunwa ke, ikhumbula abathengi ngabanye. Lapha, okokuqala, izisusa zinqunywa ukuziphatha kwabathengi. Bese elungiselela ukuphuma nokuhlaziwa idatha ethile zazo wezibalo kusetshenzwe. Okungukuthi, uthole ukuhlolwa ambalwa imibono nokuziphatha survey izinto. Okulandelayo izindlela iqoqo idatha - observation, ukuhlolwa, isampula ukuhlola kanye ngabanye esikhathini esingamahora anga-interview, ezingxoxweni zeqembu, kokuhlaziywa uchwepheshe.

Olunye uhlobo locwaningo - "yokugcina ideski" - ihlaziya idatha secondary. Bangakwazi atholakala emithonjeni ezisemthethweni, izincwadi ekhethekile, njll Lapha sibheka emakethe mkhuba jikelele, ukufinyeleleka yayo, khona encintisana, kungenzeka izenzo zabo.

Ekuhloleni angawodwa:
- Izinjongo lenkampani - okungukuthi, ukuthi benzeni kulesi simo. Ukuthuthukisa umkhiqizo omusha, ukuze uqinise izikhundla ezikhona, ukwandisa inzuzo ngoba eqa entsha, njll
- ukumaketha imigomo - lokho ngezindlela ezahlukene ukuphuma yosesho.
- injongo yocwaningo ukumaketha - ukuhlinzeka ulwazi oludingekayo ukuze bathethelele ukwamukelwa of izinqumo eziqondile ukumaketha kanye nokuphathwa.

Ngokulandelayo, ichaze hypothesis zokusebenza. Lokhu kufana algorithm ukuxazulula izinkinga egqanyisiwe ucwaningo. Ithola isidingo uhlelo izinkomba, kanye ububanzi nento ayegxila kuyo umsebenzi.

Waba yini umphumela walesi msebenzi iziphetho kanye nezincomo. Kufanele ngokuqinile wagomela, okuhloswe ngaso ekuxazululeni izinkinga ngaphambilini ezikhonjwe, uyiqiniso.