Umqondo marketing

Ezweni lanamuhla abizele izimo zayo, izimiso zawo kanye nemithetho ukuthi sinomthelela yonke imikhakha yempilo yomuntu. Ukukhethwa akuyona, futhi kulo mkhakha wokuphila njengoba nokumaketha. Umqondo entsha kuqhathaniswa. Ngu ukumaketha ukuqonda izimiso ka bebabhulela nezidingo zamakhasimende kanye nezinhlangano ngokusebenzisa ukukhangisa. Kulokhu, it kushushiswe umgomo obaluleke kakhulu - ukwandisa yokuthengisa futhi wenze inzuzo njengoba eliphezulu ngangokunokwenzeka.

Ngenxa yale njongo, umqondo marketing.

Waphenduka wabheka la izincwadi kwezomnotho, kuba sobala ukuthi umqondo we marketing - indlela yokwenza ibhizinisi ngendlela umnotho emakethe. Ngamanye amazwi, laba izimiso okuhloswe ngazo ukwenza ibhayisikobho engenisa inzuzo, kanti umthengi.

umqondo marketing embonweni imisebenzi yamathuluzi, kanye nohla lwemithetho kanye nemithetho, okumele kusetshenziswe yonke inkampani ozibiza phambili endaweni ethile. Zonke lezi imithetho nokulungisa angaphansi yigoli - ukuze uthole njengoba inzuzo ephakeme futhi nazo zonke izidingo zamakhasimende.

isayensi Economic inikeza imiqondo ezimbalwa eziyisisekelo. Ngokuvamile, bangakwazi zingahlukaniswa izigaba ezimbili. Eyokuqala imodeli zakudala. Imodeli sesibili sihlanganisa yesimanje, okuthuthukile.

Ngakho, umqondo zasendulo ukumaketha, avame ukuba abangaphezu kuka-theory. Ababona efanele njalo futhi kwaguqulwa ukusetshenziswa langempela kwezamabhizinisi namuhla. Nokho, uma uzibekela umgomo wokuba cabanga yiliphi ibhizinisi ngezindlela ezihlukahlukene, kufanele iphendukele ngokunembile ukuze imiqondo classical.

Classical ukumaketha umqondo luhlukaniswe izigaba ezilandelayo:

• Ukukhiqizwa, elikhuluma nezindaba ezihlobene imikhiqizo ehlukahlukene kanye nobuchwepheshe ukukhiqiza.
• Lezimpahla lokubhekana nezinkinga zamanani, uqambe nokuphathwa brand.
• ngakwesokudla ukumaketha umqondo ngokuthi siyisinqumo esinzima kunazo zonke. Sales - uthengiswa. Ngakho-ke, lo mqondo kusho ucwaningo yalesi isici ibhizinisi, njengoba yokugcina umkhiqizo ukuxhumana izethameli eziqondiwe yekusungulwa kwebudlelwane nesiphetho okwalandela kuthengiselana.

Lo mqondo yisikhathi ngoba igxile base ukukhiqizwa, futhi kwekhulu lamashumi amabili nanye - ekhulwini ubuchwepheshe nolwazi - le ndlela asihlobene.

Ngakho-ke, usebenzisa eziphambili ukumaketha umqondo yesimanje. Bona acabangele umthelela kwentuthuko kwezobuchwepheshe, ulwazi, Isilinganiswa Sokwakho Sezintambo, ezishintshayo zonke izici zomphakathi, kuhlanganise ibhizinisi.

ukumaketha umqondo Modern kuhilela ngcono unomphela imikhiqizo ahlinzekwa, kanye nemikhuba yebhizinisi. Lokhu kusho ukuthi-ke kuyadingeka ukuba athathe izinyathelo ezinjalo ukuthi kuzasiza inzuzo yebhizinisi, ukwandisa ukusebenza kahle yayo, bandise imikhiqizo noma amasevisi. Ngenxa yale njongo esinalo ukuthuthukisa imikhiqizo ekhona nokuthuthukisa amasha.

Phakathi imiqondo entsha indima eyandayo eyadlalwa okuthiwa i-marketing. Lena indlela ephumelela kunazo zonke zokukhangisa umkhiqizo noma isevisi. Kungaba ufinyelele amakhasimende emhlabeni jikelele umzamo okungenani. Lapha kungenzeka ukusebenzisa hhayi kuphela kwi-Inthanethi, kodwa futhi izincwadi, umdlalo kamabonakude, kodwa abawona kahle wokuzama ukufinyelela amalungelo enkonzo izithameli zomhlaba. EMarketing ayibizi kakhulu, futhi kuba inzuzo yakhe elingenakuphikwa kwabo bonke abanye.

Ukuze kube usomabhizinisi yimpumelelo, ukuqondisa umkhumbi yebhizinisi kwabo khathizwe ethembisa, kufanele ifa ukumaketha imiqondo kanye onga isikhathi sokutadisha izitayela ezintsha futhi izinkomba.