Izinhlobo ucwaningo ukumaketha isifundo ezijulile emakethe Ukuze nokwandisa inzuzo kuhlelwe

Ukuthengisa ucwaningo, ngomqondo obanzi - yiliphi cwaningo ukuthi izinhlobo imisebenzi marketing. Ngamagama alula, ehlose ukunikeza ukumaketha neminyango yalezi zinkampani, okuyinto esikhathini esizayo kuzosiza ukwenza lokhu noma leso sinqumo.

ucwaningo Marketing kusiza ukuhlonza izidingo zamakhasimende, ukukhomba amandla nobuthakathaka umkhiqizo kukhiqizwa, ukuhlola isimo encintisana emakethe, njll
ucwaningo Market futhi uvumele ukwehlukana emakethe zibe izingxenye ezahlukene. Ngamanye amazwi, hlukanisa amakhasimende ngemacembu ukuthi zihluka by nethuba lemali eningi, izidingo nezinto ezithandwa. Le nqubo ibizwa ngokuthi imakethe segmentation.
Izimpawu emakethe izingxenye kuhluke ngokuya ngendawo okuyiwa kuyo imikhiqizo. Ngokwesibonelo, i-emakethe yabathengi zimpawu ezilandelayo kuyoba juqu:
Izimo zenhlalo yomphakathi nezomnotho - lizinga namandla ezezimali, isimo sabo emphakathini, izinga lemfundo we ingxenye ethile sabantu.
Imininingwane yomuntu - labantu, ubulili isilinganiso, abangontanga.
Psychographics - yokuphila nezici zobuntu.
Yokuziphatha - yini eshukumisa umthengi ukwenza ukuthenga esithile.
Amasheya emakethe yemboni izimpahla abathengi kwamanye ngezizathu:
Ubukhulu inkampani, okuyinto umthengi.
Yegatsha, lapho ibhizinisi fanele.
Izici Umthengi Action - njalo, ukuze amavolumu, indlela yokukhokha, njll

Ngoba kokubili ezimakethe, inkomba ezindawo izingxenye ezisebenzayo. Ucabangela isikhundla ezindawo ka esifundeni, ikakhulukazi sezulu, ukwanda kwabantu kanye nezinye izinkomba.
Zonke izinhlobo ukumaketha ucwaningo okuhloswe ngayo ukwenza ngcono isikhundla yenkampani emakethe.
Lezi zinhlobo ezilandelayo yemakethe:

yemakethe Complex.

Kuyinto iyindawo ethandwa kakhulu yizivakashi. Kuvame ukuba kube lukhuni ukuba anqume ukuthi yikuphi kwenkululeko emakethe kungaba esihle ukutshalwa kwezimali. Futhi, Ucwaningo olunzulu emakethe, usebenzisa ulwazi etholakale kuyasiza thembeke ukuhlela kanye ukubikezela umsebenzi emakethe. Ukuze ukuthatha leli noma leso sinqumo, zimali kumele ukuhlola izingozi futhi amakhono abo kunoma yimuphi umkhakha womsebenzi.

Ukuhlaziya ukuvikelwa imvelo.

Kulokhu, ingengaakwazi ngqo okuhlobene umsebenzi inkampani. Kodwa izimo ezithinta imakethe lelitsite, bonke abahlanganyeli okufanayo.

Ukuhlaziywa kwe-isimo sangaphakathi inkampani.

Ukutadisha okunjalo ukucacisa isikhundla yenkampani emakethe kanye nokuncintisana yayo. Ulwazi lwamandla nobuthaka kuzosiza ukuthuthukisa isimo samanje inkampani.

amathuba cwaningo.

Kuhlanganisa inkampani ukuhlaziywa ezingaba khona.
Tadisha nezidingo zamakhasimende. Njengezinye izinhlobo ucwaningo ukumaketha, kungaba ngcono isimo inkampani ngezithukuthuku ulwazi iqembu target amakhasimende kanye nezidingo zabo.

Isifundo ukukhangisa.

Nge yalolu cwaningo, abakhangisi ozama ukukhomba indlela ephumelela kakhulu ukukhuthaza umkhiqizo: ukukhangisa lavela emisakazweni nakumathelevishini, ukukhushulwa, izaphulelo.
Kungakhathaliseki ukuthi iziphi izinhlobo ucwaningo ukumaketha ayisetshenziswa is, kubalulekile ukuthi yenziwa izisebenzi eziqeqeshiwe. Iningi lezinkampani ezinkulu ihlinzeka abasebenzi ukumaketha iqembu, okuyinto izinikele ekukhuthazeni inkampani emakethe.
Kodwa kukhona izinkampani ezincane ukuthi akudingeki umnyango ukumaketha, ngezinye izikhathi kuba nje inzuzo. amabhizinisi ezinjalo kulula ngezikhathi ukuxhumana izinkampani ukuthi ngokukhethekile yemakethe.

Noma kunjalo, kufanele izinqumo ezibalulekile ezenziwe ngokuhlakanipha, ikhumbula lwati lolutfolakele.