Izinhlobo amasu okumaketha

Isu ukumaketha le nkampani kuyinto ukuthuthukiswa izinqumo amasu ukuthi kuzoqinisekisa ngendlela eyiyo izinhloso Esikhathini esimaphakathi futhi iDemo.

Uma sikwenza kungaxegi ayinayo isu, liyohlala ngemuva izimbangi zayo, ngakho-ke kubalulekile ukuba ukhethe, isiqondiso lembulunga yonke elinezinto ezinhlobonhlobo oluyisisekelo imisebenzi marketing, zazo zikhona ezimbili:

1. Isu izingxenye. Litjho ukwanda degree of saturation wonke amaqembu umthengi ekhona e izimpahla namasevisi e-kakade yanqoba zemakethe.

2. Isu of nezinhlobo ezahlukahlukene zokwenziwa. Luhilela ukuthuthukiswa ukukhiqiza imikhiqizo emisha kanye nezimakethe ezintsha, hhayi ahlobene nomsebenzi eyinhloko ibhizinisi.

Izinhlobo ezinkulu amasu okumaketha

1. Ubuholi Strategy.

2. Strategies for "Ezempi" (okuhlaselayo, ukuzivikela, isu retrograde).

3. Amasu, okuncike ezimakethe (ukuguqulwa kwesu, lokudala, inkanuko, osekelayo, esiphikisayo ukumaketha nokumaketha kabusha demarketing, sinhromarketing).

Izinhlobo amasu marketing esekelwe imigomo ukuthi inkampani uzibekele, futhi kusho ukuthini ukuyifinyelela

1. Conquest share emakethe noma ukwandisa ukuze usethe nemingcele (mass futhi ngesilinganiso inzuzo), uma lowo kuzoqinisekisa ukusebenza kanye nenzuzo zokukhiqiza. Ukunqoba isabelo esithile emakethe noma ingxenye kuso eyenziwe ukukhululwa entsha umkhiqizo kanye nokuqaliswa, kumiswa izidingo ezintsha umthengi. Futhi ukunwetshwa ehlasela ku share emakethe of umkhiqizo wawo wendabuko lisikisela displacement esincintisana kusuka emakethe.

2. Isu emisha ihlanganisa ukwenziwa imikhiqizo emakethe Awunayo okwamanje analogue, okungukuthi ngokuyinhloko imikhiqizo emisha ukuthi bagxile engakaziwa kuze kube manje (equlekile) izidingo.

3. mbumbulu Innovative. It akusho ukudalwa imibono emisha kanye ukukopisha ngokuhambisana ngentuthuko encintisana.

4. Umkhiqizo kwamangqamuzana. Litjho ngcono, ukuguqulwa kwemikhiqizo owamukelekayo wokuthi nkampani inyathelisa.

5. Ukuncishiswa izindleko zokukhiqiza. Isu isiqondiso - ukwandisa ukuncintisana imikhiqizo esebenzisa intengo umncintiswano (ukuthengiswa kwemikhiqizo ngamanani encishisiwe ngenxa ukwethulwa ezintsha enqubeni ukukhiqizwa futhi ngenxa yalokho, Izindleko nokwehlisa).

Izinhlobo amasu marketing ngokuya Izindleko nokwehlisa: nokwehlisa ukusetshenziswa kwemali ukukhangisa, ucwaningo nentuthuko, ukugcinwa, ukuqaliswa ubuchwepheshe obusha futhi imishini engabizi, njll

6. Isu lokulinda. Kungcono ukuyisebenzisa ngale ndlela uma umkhuba isidingo imikhiqizo kanye nokuthuthukiswa izimo azimisele. Kulokhu, inkampani ukhetha ukungabuthinti ekutheni ukwethula umkhiqizo wakho ku-emakethe, ngemva kokutadisha izenzo ziqhathaniswa nezimbangi zazo. Uma kukhona isidingo eqinile, ukuthi inkampani enkulu Kungaba lula ngokushesha ukuthuthukisa ekukhiqizweni izimpahla futhi emakethe, kanjalo abacindezela encane imbangi esinqumweni sakho-Innovator.

7. umthengi ngokwezifiso. Ikakhulukazi kahle lelisu isetshenziswa yizinkampani ezikhiqiza imishini yokukhiqiza, wagxila oda yekhasimende ngabanye, kanye Ukucaciswa futhi yasungula amaphrojekthi yabo.

8. amazwe. Lokuthuthukiswa kwamasu ukumaketha kulokhu iyona ehlelekile futhi Foreign izimakethe.

9. Cooperation. Luhilela ukubambisana namanye amabhizinisi nsuku letihlomulisa. ifomu Ukuntuleka isu ezinjalo - ukudalwa corporations ngamazwe ngokuhlanganyela.

Ngakho, siye sahlola izinhlobo akhona amasu marketing. Ukusiza inkampani zilawule indlela olunye womsebenzi, zikhona-matrix ekhethekile.