Izinkundla ukumaketha njengenhlangano ukukhangisa ukuthi kusebenze noma iyiphi ibhizinisi

Ngaphambili, ongaphakeme-isabelomali omfisha audio emsakazweni noma egcwele izikhangiso zamabhasi kwakungamadodana ukumaketha main ihamba izinkampani ukuheha amakhasimende amasha. Manje konke ishintshile - ukukhangisa isethubeni elikhulu. Cishe njalo ngenyanga emakethe ukukhangisa, ezintsha futhi okuqukethwe kwabezindaba. Umkhiqizi we ububanzi ukuqaphela kanye nokwanda ikhasimende ukufunwa umkhiqizo wakho isebenzisa ubuchwepheshe obuhlukahlukene ezahlukene.

Imakethe ugcwele imikhiqizo kanye namasevisi, futhi usuku ngalunye oludlulayo iba abakhiqizi ngaphezulu ngaphezulu. Ukuze ukunakwa ikhasimende ngalinye alwa namakhulu izinkampani, noma ngisho izinkulungwane. Ukuze uthole ukukhangisa umkhankaso osebenzayo kubalulekile ukusebenzisa hhayi kuphela ubuchwepheshe ATL-futhi BTL-izenzo.

Esikhathini ukumaketha umcimbi kuhlanganisa nezethulo, izenzakalo zezinkampani, ukukhushulwa, Fairs, esiza abantulayo izenzakalo, amaholide, nokunye.

BTL-ubuchwepheshe - ukuxhumana ngqo umthengi. Le ndlela kwenza kube nokwenzeka ukusungula "inkhulumomphendvulwano" inkampani kanye umthengi ezingase zivele, push it ukwenza ukuthenga.

Enye yezindlela eziphumelela kakhulu BTL kubhekwa kumcimbi ukumaketha, noma umcimbi-mcimbi. Lezi izindlela ukuthengisa inyusa impahla hhayi kuphela, kodwa futhi inkampani uqobo. izinkampani ezinkulu ezinakekelayo isithombe sabo, njalo ubambe masheya.

Izinkundla ukumaketha cishe njalo kuphakamisa yokuthengisa nokuthembeka yakha kanti nabantu abahlosiwe. Lemisebenti uvumele umthengi uthinte umkhiqizo, funda kabanzi mayelana ukukhiqizwa yayo kanye nophawu. Futhi kule mihlangano umthengi uzizwa ekhathalele ngokwabo, mayelana nezidingo zabo, lokho akuhambisani yefa umenzi.

Izinkundla ukumaketha Kuyohlale uhlamvu nomphakathi. Lezi zinhlelo kungaba ngobubanzi aqondile futhi babe abasunguli eziningana kanye nabaxhasi, kanye ukuheha inombolo enkulu amakhasimende ezingase zivele.

Ukuze uthole yimpumelelo umcimbi marketing Kumele ukhethe ngokucacile indawo, izisebenzi noma umninikhaya, kanye nabantu abahlosiwe. Umhleli lomcimbi kumele sijwayeleke hhayi kuphela savvy, kodwa futhi marketer abanekhono futhi, yebo, adman zokudala.

Ukuze umcimbi marketing ukusiza uthole impendulo elindelekile abathengi, kubalulekile ukuqonda ngokucacile imigomo yayo - okwandisa ukwethembeka nokumaketha komkhiqizo. Inkampani kufanele akuqonde ngokucacile lokho isabelo isabelomali kufanele uchithe ku sehlo.

Njengoba isibonelo, esinye sezenzakalo ezivelele, okuyinto kwakuhlelwa SONY e nineties esikude, izitolo lapho ifoni yabo yokuqala ephathekayo. inkampani yokukhiqiza waqasha amakhulu abadlali besendleleni eya kuma-nightclub. Ziyasazi nabantu abehlukene kanye flirted nabo. Phakathi nengxoxo yethu, kukhala ucingo ngesikhathi umlingisi. Yiqiniso, lokhu yikho kanye idivayisi entsha yeselula. Ngemva lesi senzo ifoni yokuthengisa kukhuphuke ngo izikhathi eziningana, sha isibe liyabonakala ngaphezulu, ngoba wonke umuntu wayekhuluma nengangibajwayele eziyinqaba emangalisa "umakhalekhukhwini".

imisebenzi Marketing ungaba isabelomali ezahlukene. Noma kunjalo, into ebaluleke kunazo zonke izenzo - kuba lokusungula. Izinkundla umhleli kumele bacabange ngale amafomu esezingeni ukukhangisa imikhankaso.

Emlandweni ungathola lenqwaba izibonelo enkulu-isabelomali ukwabelana, abakade ukuhluleka, futhi ngokungafani zibiza zingabekwa ongaphakeme-isabelomali, kodwa izenzakalo ezithakazelisayo futhi elikhanyayo, ngemva kwalokho kulandele oguduka ukwanda ikhasimende ukwethembeka.