Yokuhlaziya yeqembu labantu zokumaketha

ibhizinisi Modern kwenteke ngaphandle ukusetshenziswa kwe-Internet. Kungakhathaliseki ukuthi ukuthengisa into noma umkhiqizo. Abathengi udinga ulwazi, kodwa indlela elula wayithola - usesho lewebhu. Ngaphezu kwalokho, ukusebenza kahle ukusetshenziswa iziteshi ezahlukene zokuxhumana akuzona njalo amenable ukufunda, kodwa inthanethi kulula kakhulu ukukwenza. Eyodwa yezindlela ethandwa kakhulu futhi ezibukwayo ubhekwa ekuhlaziyweni kweqoqo. Njengezinye ucwaningo indlela of ubudlelwano esiyimbangela e ukuziphatha kwabathengi, idinga ekuqongeleleni imininingwane yezibalo. Inthanethi ikuvumela ukuba sikwenze "esingabonakali" ngokuba umenzi. Phela, lapha cishe kuzo zonke izinyathelo ikhasimende - kusukela ukuvakashelwa usuku lokuqala kuya nesikhathi abasichitha ekhasini ngalinye.

Izibalo ekukhangiseni isevisi

Akunakwenzeka ukuthi namuhla kusenabantu labo ochwepheshe ukuthi igama elithi "ukumaketha" sihunyushwa ngokuthi "ukukhangisa" futhi "ukudayiswa". Ngokuqinisekile, lezi izingxenye ezimbili ezibalulekile imisebenzi nokumaketha. Kodwa isisekelo namanje ekuhloleni nezidingo umthengi ukuziphatha. Bese konke uguqulwe ube search amathuba ezihlangabezana nalezo zidingo.

Futhi uma thina kukhulunywa ngani cwaningo kanye nokuhlaziywa, ngakho - izibalo ukusisiza. isitoreji ngokucophelela izici ikhasimende database ikuvumela ukuba kahle sihlole okufunekayo ukusebenzisa imiphumela yokuhlaziya inzuzo esiphezulu bona.

Abakhangisi abaningi bavame ukusebenzisa ukuhlanganisa futhi ukuhlehla ukuhlaziywa; ayathanda indlela achazayo futhi i-predictive sokutadisha abathengi. Konke lokhu kudinga ukwabiwa ezinye izici le (ibhizinisi noma ezithakazelisayo) amaqembu omele kakhulu amakhasimende. Lokho inhlangano enjalo futhi usithembisa ekuhlaziyweni kweqoqo.

ukuhlaziya ngokwezibalo futhi Commerce

I yokuthengisa kumele kube bha ukuqonda isixhumanisi esiyimbangela ekusebenzeni ikhasimende. yokuhlaziya yeqembu labantu kuyivumela ukuzenza behlukanisa amakhasimende ngezizathu eziningana. ingxenye nge ezivamile isici avame ezikhishwe (yezitolo, ukuthenga kanye m. p.), lohlanganisiwe ekugcwalisekeni umcimbi kuze kube manje. Izibalo ukukhuluma mayelana iqembu labantu (izinto) ebonisa ukuziphatha efanayo futhi izici. Isibonelo okulula kweqoqo - izivakashi, ngubani ngizé esitolo okokuqala ngesonto ngaphambi Year New. Ngemva kokutadisha ukuziphatha kwabo, kungenzeka ukuba bafinyelele iziphetho mayelana ukusebenza yokukhangisa kanye nemizamo kwezohwebo.

analytics

Ukusiza Sekuyisikhathi eside abakhangisi ukuza lonjiniyela be-Google. Anikeza ezihlukahlukene services lapho kutadishwa e-commerce izibalo. Manje kungenzeka ukuba ukuqhuba ukuhlaziya kweqembu labantu e-Google Analytics. Ngaphambili, kwakudingeka kwenziwe ngokusebenzisa ayimpoqo izilaleli izingxenye. Kwakuwuhambo isikhathi esiningi futhi esingesihle. Nokho, manje, kweqoqo ukuhlaziywa Kwenziwa ngokuzenzakalelayo. Analytics kuphela ngokwezifiso imingcele umbiko ngokusho izidingo zakho.

Idatha kumbiko okukhipha njengoba kukhonjisiwe nakulo lelithebula nomugqa wesikhathi. amaqembu amane nemingcele kungashintshwa kuzilungiselelo, esebenzisa ekuhlaziyweni kweqoqo.

Uhlobo Iqembu iyona isici esihlanganisa iqembu elithile izivakashi. Usayizi angaqoqwa ngesikhathi: ngqo usuku, ngesonto, ngenyanga. Uma ukhetha "isonto", isibonelo, iqembu umbiko intando yonke ngowokuqala uvakashela isayithi ngeviki elicacisiwe kweqoqo olulodwa.

Khona-ke ungakwazi ukushintsha "sibalo". Variability lapha kuziwa ukuphequlula, session isikhathi, inombolo yabasebenzisi, njll Futhi inketho yokugcina - "ledethi". Nge lesi sici, lo umhlaziyi sezivuma ukulandelela izenzo welicembu ngaleso sikhathi esabekwa ukuqala usuku wamanje. Ukukhetha Ukubuthelela zinsuku, kufanele sikhumbule ukuthi uzobe kwakhiwa welicembu ngezinhlu, Dynamics of the ukuziphatha izivakashi - e amakholomu.

Indlela yokusebenzisa imiphumela yokuhlaziya

Ngemva kokuhlola imibiko, kungenzeka ukulandelela ukuvama umthengi ubuyela kwisayithi. Ukuqhathanisa izinkomba ambalwa ukuhlela nokubekwa kokuqukethwe kusayithi izonikeza ithuba ukuqonda lokho izithakazelo futhi ikhanga amakhasimende.

Ngokwesibonelo, iqembu izivakashi lwabelwe ngokuvumelana ukuhlaziywa, okuyinto ebuyiselwa sayithi "njalo". Ukukhulisa Uhlelo ukubekwa yokukhangisa izinto ubambelele noma yimaphi amasheya noma ubuke izinto ezintsha e isitokwe ngesikhathi ekuhambeleni kokuqala kulawa makhasi amakhasimende akho, kungenzeka ukuba bafinyelele iziphetho ngalokho yabakhanga labo abangase babe abathengi. Lolu lwazi lusiza ukuthuthukisa ukusebenza yenkampani. Lisetshenziswa njengendlela kweqoqo ukuhlaziywa zokumaketha. Lwenza ngisho ngokuqondile kalula nangokunembile ukwaba ukukhangisa isabelomali kanye nokudala ngempumelelo imigudu yokuxhumana.

Yini ukubheka

Ukuze ukusebenzisa kahle kwanoma iyiphi amathuluzi kwezibalo ezidingekayo ukuze akwazi ukufeza umsebenzi wokulungiselela. Phela, umbuzo elungile inkinga isiqinisekiso isixazululo ngokushesha.

Yini okudingeka uyenze ukusebenzisa kweqoqo ukuhlaziywa? Zibuze imibuzo embalwa:

• Kungani kukhona yokuthengisa ashukumisayo ezifana?
• Indlela ukukhetha isikhathi (ngoba umkhankaso wokukhangisa, isibonelo)?
• Indlela ukunquma isikhathi nokusabalaliswa impendulo enkulu?

Hypothesize usizo ngokucace kakhudlwana ichaze kwemigomo ekuhlaziyweni kweqoqo.

isiphetho

Njengoba bazijwayeze amakhono yokuhlaziya base kweqoqo i-Google Analytics kanye uyowuthola umqondo wokuthi izici zayo obusebenzayo, abakhangisi abasakwazi uyakwazi yini ukwandisa kuphela traffic kusayithi, kodwa futhi ukuze ujike engicabanga ukuthi angaba yikhasimende (isivakashi abayitoho) kumthengi.

Kumiswa imibiko yomuntu ngamunye ukunikeza umbono ocacile ngokuthi izici izethameli eziqondiwe kuzokusiza uqonde indlela asabela ngayo lapho umsebenzi wakho noma ngabe ukubeka inani sihloko ku-intanethi noma Special ukukhuthazwa sipho. Noma imiphi imizamo marketing kumele kwezomnotho nyama. yokuhlaziya yeqembu labantu, CLTV, Unit Economics - iyiphi indlela ukufunda ukuziphatha abathengi uhlose kukhomba ratio "izindleko-inzuzo" futhi nokwenza yayo.

Kodwa abayi kude kakhulu futhi. ukuqapha Daily kuzonikeza umbono onganembile ngendlela izisusa abathengi uvakashele website yenkampani. Kwaba observation omude abamele kweqoqo elifanayo kuzovumela ukulandelela kanye kahle ukuchaza noshintsho ekuziphatheni ikhasimende.