Vodka "Green Mark" - umlando sha

Vodka "Green Mark" emashalofini ezitolo Russian khona ngo-2002. umklamo laso eliyingqayizivele kwakuba isikhumbuzo esithinta mnandi kubantu abadala omunye zikhathi bhá zokuphila ezweni lakithi, okungukuthi kuqala inkathi yangemva kwempi futhi ezikude kakade 50-yalolucwaningo kwekhulu elidlule.

Ngaleyo minyaka kwekhulu lama-20, leli zwe lalikhungethwe ngesikhathi ibambene lift. Abantu ngaleso sikhathi babecabanga ukuthi ayikho into engenakwenzeka ezweni lenkaba yawo. Nokho, indlela elula futhi zingezona ezibonakalayo design vodka "Green Mark" Wathanda umthengi Russian.

Ngo-2003, inkampani esimweni "Glavspirttrest", ezikhishwe brand yimpumelelo, isibe ilungu Association "Industrial Zimali". Inkinga vodka wethulwa ngesikhathi isitshalo "itopazi", futhi untwist sha baba inkampani ukulawula "Russian Utshwala".

Namuhla, ngaphansi kwegama "Green Mark" ezikhiqizwa ezine izinhlobo vodka: "Special Cedar", "Special Rye", "iresiphi tenchubo" kanye "decanter".

Ukwahlulela ngokubukeka ukubuyekezwa abathengi, kanye nokwaziswa umenzi ukwenziwa utshwala isetshenziswa kuphela "okunethezeka" ephezulu, kanye izithako zemvelo. Okubaluleke kakhulu, "Green Mark" - vodka, okwakukhona kuqala ihlolwe ubuchwepheshe esiliva-ukuhlanzwa.

Phakathi kwezinye izinto, izinga lomkhiqizo khiqiza amazwi umkhiqizi, okuqinisekisiwe iqoqo ubuchwepheshe eziphambili, edume kakhulu - a lobunikazi hood design - "cap". Kuyinto, eqinisweni, yilokho umklamo zakudala uphawu a isivalo sensimbi futhi plastic izinyembezi tape.

On entanyeni ibhodlela nge utshwala hung ekhethekile brand ilebula "Green Mark", okuyinto kabili ngokucindezela ku gilazi tsha. Ngaphezu kwalokho, ngokokuqala ngqa ekukhiqizeni Russian utshwala laqanjwa ngokuthi i-vodka ngamunye "Green Mark" ibhodlela kwadingeka inamba engafani eyaziswa serial, kuphawulwa isignesha siqu izinga induna ukuphila ezivezwa simila.

Ngakho, wazakhela Ukuvikelwa ezintathu abaphuma we izinga utshwala ngithengiswe ngaphansi kwegama lomkhiqizo "Green Mark" baye bahumusha ngomsebenzi okhetheke khulu ekugqugquzeleni umkhiqizo emakethe Russian.

Ngo-2004, ngemva kokuthola umklomelo wakhe wokuqala "Brand Yonyaka", "Green Mark" kwaba ohlwini umhlinzeki (hlu) ka Auchan inkampani, okuyinto uthengisa ukukhiqizwa Russian utshwala ezingeni lomhlaba wonke jikelele.

Manje ezisendalini ungabona ezithakazelisayo futhi kukhanga imikhiqizo isilinganiso yomthengi, aya ngokuya abathi ubuholi niche market uphuzo oludakayo. Kuze kube manje, "Green Mark" kodwa ilahlekelwe udumo yayo yangaphambili funa.

Ngakho, ngisho noma i- trade mark kuphumelela kakhulu ukubonakala kwakhe kuqala, kukhona umncintiswano eqinile kungadala izinkinga kunoma brand. Phela, wayehawukela akuyona njalo bakwazi ukumelana abakhiqizi kuphumelele kakhulu. Usuku nosuku kunezinhlobo ezingaphezu izinhlobo ezintsha utshwala, okuyinto uthembisa ukuba ngcono kunabanye. Nokho, ukukhetha isesikhathini umthengi kanye ukunambitheka izintandokazi zakhe.