Yokuthengisa uhlelo lokwandisa

Ukuze ukusebeza kahle inkampani enkulu noma ibhizinisi elincane udinga uhlelo yokuthengisa. Izwe lwanamuhla oversaturated zokuhweba amafemu letingemasayizi lahlukene, kanye nosomabhizinisi ngamunye ufuna kwaba umgomo wakhe umshado uphumelele futhi inzuzo. Marketing empi ngezinga elikhulu ukukhangisa imikhankaso, musa njalo wenze inzuzo, nokuthi wonke isu marketing kanye edonsa amakhasimende, kwaba yimpumelelo, idinga ulwazi abalulekile kanye nesipiliyoni.

Njalo ikota, njalo inkampani self-ukuhlonipha ubeka uhlelo yokuthengisa. Ngemva ekutholeni inombolo ukufinyelela inkampani athuthukile isu marketing. Ukuze ufinyelele kulesi kudinga umsebenzi ehlelekile lonke ibhizinisi: ukuphathwa, umnyango yokuthengisa, umnyango yokukhangisa nokukhiqizwa uqobo. Uma ezinye izixhumanisi mbhoshongo ehluleka, amathuba ekufezeni icebo encishisiwe.

Indlela yokwenza uhlelo yokuthengisa

Isu ukufeza umgomo awukona indima esemqoka. Okudingekayo zokuphumelela ibhizinisi: ukukhiqizwa, ukumaketha, ukudayisa nokukhangisa nokumaketha ukukhuthazwa. Lena yisigaba esibaluleke kakhulu ukuthi liyobe linjani ikusasa ibhizinisi, ne nkinga kabi ezibangelwa, inkampani kungenzeka uthole ukulahlekelwa.

yokuthengisa uhlelo - ukuthuthukiswa izinkinga zomhlaba wangempela ukukhomba izindlela ukuba uwufinyelele. Musa ukudida lesi silinganiso yokuthengisa. ucingo Sales okuhloswe Imiphumela, kusukela kulesi simo. Ekunqumeni Izinjongo, kufanele usibhekise ngokucacileyo ukuhlonza amathuba yangempela, ongafinyelela inkampani isikhathi esithile. Lapha kumelwe acabangele isabelomali izindleko marketing kanye umkhiqizo emisha.

Imakethe siyashintsha njalo ngonyaka, abaphathi kanye ongoti ukuthuthukiswa kumele njalo acabangele isimo emakethe izitayela. Akubalulekile ukuba basekele isu ku ngokunqoba esidlule, owawungumnyaka e engcono kungaba fiasco kulo nyaka odlule. Uma inqubomgomo yenkampani okuhloswe ngaso ekwandiseni share emakethe, kubalulekile ukuba uzibekele imigomo ephakeme kunaleyo esikhathini esidlule, kodwa angaphansi izingozi.

Njengoba kushiwo ngaphambili, ukumaketha akuyona esikhundleni, kanye ukukhiqizwa kwezimpahla namasevisi. Ukuze ugcine amakhasimende njalo eziletha inzuzo enkulu, kudingeka kusimangaze amakhasimende abo nge izinhlinzeko ezintsha, futhi mhlawumbe iqembu imikhiqizo. Nge ukwethulwa emakethe ye umkhiqizo omusha noma isevisi udinga uqaphele ukuqala ukwenza ucwaningo lwemakethe kanye survey of target iqembu lakho.

Ukuze ibhizinisi wanda, futhi emphahleni ezazidingeka, abathengi kufanele okungenani ukwazi imikhiqizo yakho. Ukuthi kumele sithunyelwe zonke ukumaketha lakho. amakhasimende Isitolo esidayisa yonke impahla ajwayelane okudayisa, ukuthenga ukuthi ukufunwa ekhethekile. Isikhangiso uzodinga usemaphephandabeni futhi ngaphakathi endaweni yokudayisa. Lena ukutshalwa ebizayo emikhulu ukuqinisekisa ukuthi igcine ukukhangisa media yakho, kodwa izindleko enjalo recouped, futhi asikhumbule abathengi.

Hlela ukwandisa yokuthengisa - esiteji eqakathekileko yokuthuthukisa ibhizinisi iyonke, ngesikhathi ukufakwa lo msebenzi wonke izinhloko zeminyango kumele abathintekayo, acabangele isimo emakethe kuleli zwe, esidlule nokufeza samanje yokuthengisa.