"Velkopopovitsky Imbuzi": umlando, umakhi kanye nokubuyekeza likabhiya Czech

Beer "Velkopopovický Kozel" yiyona brand ethandwa kakhulu ubhiya Czech phesheya imvelaphi yayo yomlando. Yiqiniso, akunakwenzeka ancintisane German noma waseBelgium. Kodwa empumalanga eCzech Republic towards ubhiya uqinisekile uwina izinhliziyo (futhi izisu) abathandi wophuzo isiphuzo. Akumangalisi-Slovakia, eHungary, ePoland, Moldova, Ukraine, nangasemva kwabo neRussia ukuthenga ilayisensi womshini umholi yenkampani yokuthengisa SABMiller. Hlobo luni ubhiya - "Velkopopovitsky imbuzi"? Ingabe iyiphi maqondana pennomu isiphuzo nezinkabi? umlando ezithakazelisayo zalesi brand ubhiya, kanye ukunambitheka kwalo izici, ukufunda lesi sihloko.

Indlela wazalwa sha abadumile

Kukhona e Central Bohemia, budebuduze ePrague, inhloko-dolobha isimo, idolobha elincane ngokuthi Velke Popovice (Velké Popovice). Lapho kukhulunywa ngaye okokuqala olubhaliwe kungokwalabo ekhulwini XIV. A sokuphisa "Popovice" ngaphansi edolobheni iminyaka engamakhulu amabili. Okungukuthi, atholakala ezincwadini zomlando kakade ekhulwini XVI - inkathi, yinhlonipho. Ngaleso sikhathi yayingaphansi kwe umndeni Brewery Hisrl. Ngemva ukuqothulwa neMpi Yeminyaka Engamashumi Amathathu, sokuphisa wathutha iSonto, kodwa ngasekupheleni kwekhulu XVIII, ishintshile abanikazi ngokuphindaphindiwe. Ngo-1870 eyathengwa ngu UFrantišek Ringofer, imeya yedolobha Smíchov. Yena olwesimanje sokuphisa futhi kamuva iminyaka emine isiqale ukukhiqizwa brand new - ". Velkopopovitsky Imbuzi" Kunzima ukusho manje ezathonya igama. Mhlawumbe lena yiyona ndlela kungase kwenzeke into eyivelakancane lapho ukukhangisa yakha igama. A umculi ezazivela France, elizwa ubhiya on igagasi ugqozi ukuboniswa umkhiqizo logo, okuyinto agabise impongo enkomishini. Nokho nabo bafika nezimbuzi akazange ahlale angenzi lutho. izilwane eziningana kukhona ensimini ka sokuphisa njengoba ifulege eziphilayo komkhiqizo. I isiphuzo ngakho ngenjabulo lesi amaCzech namaRomany ukuthi "Velkopopovitsky imbuzi" libhekisela ezincwadini zobuciko. Ezinhle Soldier Svejk bayazisa kakhulu izinga layo. Njalo ngonyaka ngoMgqibelo wokuqala ka-June kukhona innkeepers mncintiswano. Le iholidi libizwa - "Suku Lwezindaba Goat."

Umlando yamuva of the brand

Ngaphambi kweMpi Yezwe Yokuqala ifektri e Popovice okungaphezu 90 000 hectoliters likabhiya. Umsebenzi Sudetenland futhi isakhiwo zokubusa ngesimiso sokusebenzela uhulumeni eCzechoslovakia kwaba nethonya elibi phezu izinga imikhiqizo lapho kudayiswa khona utshwala. Ngo-1992, lesi sitshalo baba khulula kusuka control isimo. isimo Brewery washintsha. Kuyinto inkampani yokukhiqiza nge dolobha ogunyaziwe kwezigidi ezingu-625 CZK. Njengoba isitshalo wakha isiko lolu hlobo isiphuzo, washeshe ngasibuyisela ukuthandwa kwakhe. Kakade ngo-1994 ngevolumu ukukhiqizwa lokhu brand bezingaphansi 931.000 hectoliters. Ngemva konyaka, inkampani yimpumelelo wathenga Ukukhathazeka Stock Inkampani Radegast Brewery, ukukhiqiza "Velkopopovitsky Imbuzi." Umkhiqizi ungumnikazi amaphesenti amabili wamasheya kule ubhiya emakethe Czech. Le brand ukhiqiza hhayi kuphela Velkopopovicky pivovar, kodwa futhi kwi "ngokuthi i-pilsner Urquell".

udumisa

Kusukela ngo-1995, i-brand wathola igolide izindondo eziningi imincintiswano emhlabeni phakathi kwababusi ubhiya isigaba ngokuthi i-pilsner elingezansi isibilile. Kodwa akukho izindondo phakathi adumile "Velkopopovitsky Imbuzi." ezithakazelisayo, sikhumbuleke ukukhangisa nomnikelo wawo nabathandwayo eRussia. Umlobi uVladimir Yatskevich wadala ezimbili movie yokuqala - ". Monk" "Mug" futhi Ngakho, it is nje walahla sha ubhiya okuphumelela. Kodwa, ngo-ngikhuluma iqiniso, kumelwe sivume, kungakhathaliseki ukuthi angase abe umkhankaso wokukhangisa, futhi uma umkhiqizo ezimbi, ukuthandwa ke akazange adale. Velkopopovitsky ubhiya imfihlo - amanzi oyingqayizivele esithambile futhi esihlwabusayo elitsazayo emithonjeni yendawo. Ngakho-ke, umkhiqizo ukuthi ukwenziwa ngaphansi kwelayisense eRussia, sibhalwe ngokucacile lokhu ngokulahlekelwa yasekuqaleni. Ngempela, ukuthi zaziyiqiniso "imbuzi" uye izindondo engaphezu kwamashumi amabili e imincintiswano international. Kodwa eRussia ibhodlela (okuqukethwe okuyinto ngezinga ngaphansi) awenze ngesizotha kusho "Beer umkhiqizo."

Amafomu "Velkopopovický Kozel"

Le brand - omunye ethandwa kakhulu eCzech Republic. Ngakho-ke, kuyoba ongaziwa uma esehlale yakudala, ngaphandle izinhlobo. Manje ukukhathalela ukhiqiza izinhlobo ezine lokhu brand. Ubhiya eduze imodeli sokuqala classical. It has a ukukhanya ezisawolintshi iphunga. I Foam emaningi, ngokwesilinganiso. Lokhu ezihlukahlukene kuyobenza kulabo ... ungathandi ubhiya. Intukuthelo kancane kuphela ukuyichaza, sibonga lenhlanganisela ifaniswe isiphuzo ukunambitheka Akumangalisi omnene. Utshwala kuwo ncamashi amaphesenti amane. Okulingene kakhulu namandla (4.6 degrees). Lokhu ezihlukahlukene nawo uyakhanya nebabayo, ephethe ukunambitheka evelele lwemithombo. Rich ukunambitheka Premium anqobe umuntu. Kuyinto lolu hlobo Velkopopovický Kozel iwine ukuthi uzothatha indondo yegolide ngesikhathi ubuqhawe emhlabeni ngo-1997 e-Chicago. Ngiphuze le ubhiya kulula, kodwa musa wathumba: kuba 4.8%. Kuyaphawuleka, "Velkopopovický Kozel Omnyama." Empeleni, lesi siphuzo uba nombala irubi. Phansi (3.2%), utshwala okuqukethwe futhi ethambile caramel ukunambitheka wenze lesi brand walithanda ubulili fair.

"Velkopopovitsky Imbuzi": Intengo

musa abasebenzisi ukuhlola kanjani ukubaluleka umkhiqizo? Kuqhathaniswa brand ezifuywayo likabhiya isigamu-litre ibhodlela "Velkopopovický Kozel" kubukeka ezibizayo. Ngisho imbiza kuwufanele ruble ayisithupha. Futhi akusiyo yokuqala, futhi ilayisensi. Kodwa, ngokuvumelana ukubuyekezwa, ikhwalithi kuwufanele intengo ezinjalo. Uma kungenzeka ukuba ukhethe phakathi iziphuzo ilayisensi, zama umkhiqizo Ukraine. Ngaye, i-Uhobhane basuke amazwe kusukela Czech Republic, ikakhulukazi amanzi is bahlanza kwezithako amaminerali ukuthambisa kunobuciko futhi ukuthatha lwemithombo engcono, okuyinto esekhulile kuphela Galicia. Kodwa-ke, kungcono ujabulele "Velkopopovický Kozel" yasekuqaleni futhi efiselekayo indawo. ECzech Republic ugcwele imigoqo lapho Wakheni ubhiya enkomishini uyaphila.

Izibuyekezo

Yezinzuzo ubhiya brand "Velkopopovitsky Imbuzi" Amalungu waphawula ukuthi akusiyo ezibabayo. Ukukhethwa mhlawumbe ukuthi "okulingene", okuyinto ngokucace kakhudlwana izinzwa zokunambitha. Iphunga ugcwele, ocebile. Intengo Okuphansi nekhwalithi ehloniphekile komkhiqizo okukhipha ubhiya kuleli izikhundla lokuqala yokuthengisa rankings. Isiphuzo itholakala esitsheni ingilazi, futhi aluminium amathini. Ngezikhathi ezithile nomkhiqizi uthi isenzo - futhi ngempela "akukho ukukopela" - ungakwazi bayawuthola umklomelo. Ikakhulukazi eziningi accolades ushiye izintokazi - ikakhulukazi amnyama, kodwa ezinye izinhlobo bona ukhulume okuhle. Phuza odakiwe kalula, enhle yayo ukunamathela chips noma okuthize solenenkim. Inhloko akusho hit. Kafushane, ukukhetha ephelele epikinikini noma ukushaywa umoya okugeza.