Ubhiya "Staropramen": ukubuyekezwa, isithombe, umkhiqizi eRussia

Ibhiya laseCzech liye ladumile emhlabeni jikelele ngekhwalithi yalo nokunambitheka okungajwayelekile. Lithatha amasiko eminyaka eminyaka, igcina izimfihlakalo zabalimi kanye nokuziqhenya kwezwe. Cishe wonke amadolobha aseCzech aphuza ubhiya wawo, ngakho-ke kunezinhlobonhlobo zeziphuzo, kodwa zikhona ezinye zazo ezithandwa kakhulu, zizibonakalise zihlala isikhathi eside. Sizokukhuluma ngesiphuzo esisodwa kulezi zihloko: yi-ubhiya ngegama elibizwa nge-Staropramen. Izwa kabanzi futhi ihlotshaniswa kakhulu neCzech Republic, okuyiPrague.

Umlando omncane

Umlando webhiya odumile waqala ngo-1868: ngaleso sikhathi leso sinqumo senziwe ukwenza i-brewery ngesimo senhlangano yenkampani ehlangene. Iresiphi yalokhu ubhiya yasungulwa ngu-Gustav Nobak wezobuchwepheshe ngo-1869. Ngalesi sikhathi ukwakhiwa kwesitshalo kwaqala. Uchwepheshe wezobuchwepheshe uNobak kanye nabathengisi ababili basePrague basungula i-brewery "Staropramen". Njengamanje iPivovary Staropramen yiyona eyodwa kuphela ezimbonini ezinkulu zaseCzech, ezisebenzisa ubuchwepheshe bendabuko ekwenzeni ubhiya.

Ngo-1871 kwabekwa uphawu lokubhiya lokuqala, ngesikhathi esifanayo, ukuthengisa kwalo kwaqala. Ngokushesha le nkampani yaqala ukubonakala njengenye yezinkampani ezinkulu ezikhiqiza ubhiya baseCzech. Ngentando yesiphetho, i-brewery yokuqala yokukhangisa yenziwa ngu-Emperor Franz Joseph, owathi lapho evakashela isitshalo ePrague washiya umbhalo othi: "Ubhiya obuhle kakhulu! Eqinisweni, kuhle kakhulu! "Ekuqaleni kwekhulu lama-20, inkampani yathola isikhathi esiphumelele kakhulu: ukukhiqizwa kwanda, futhi ukuthandwa kobhiya kwanda kakhulu. Ngo-2000, i-brewery "Staropramen" yaba yingxenye yeqembu lamazwe ngamazwe e-InBev.

Ukuthandwa kweBrithani

I-Staropramen brand, ehunyushwa ngokuthi "umthombo omdala", ibhalisiwe njengophawu lokuhweba ngo-1911, futhi kusukela ngaleso sikhathi leli gama lishicilelwe kumalebula alowo wonke imikhiqizo ophuma ezindongeni zaleli bhisikidi eliyingqayizivele. Ngendlela, i-logo yokuqala yadalwa ngokuhlanganyela komculi u-Frantisek Tishi, izakhi zomdwebo zisetshenziselwa okwamanje. Ubhiya ukuziqhenya kwababhikishi basePrague futhi kuthatha indawo efanelekile phakathi kwazo zonke ezinye izidakamizwa zalesi siphuzo, okhiqizwa eCzech Republic, okuye kwadumile emhlabeni wonke ngobuciko bokulungiselela. Leli zwe, ngendlela, ngumholi wezwe osebenzisa ubhiya.

Ubhiya «Staropramen»: umkhiqizi uPivovary Staropramen

Brew lokhu kuphuzwa enhlokodolobha Czech Republic - Prague, esifundeni Smichov. Ubhiya "i-Staropramen" idumile kuwo wonke umhlaba ngenxa yekhwalithi yayo nokunambitheka okuyingqayizivele. Phakathi kwabo bonke abakhiqizi bobuciko baseCzech kukhona phakathi kwabaholi. Imikhiqizo ye-Pivovary Staropramen brewery ithunyelwa kumazwe angu-38, ikakhulukazi eNyakatho Melika naseYurophu. Ngisho kunesiqubulo esinjalo sokukhangisa: "Uma ufuna ukunambitha ukunambitheka kwePrague - zama i-Staropramen."

I-Pivovary Staropramen ingenye yezimboni ezinkulu zebhiya e-Czech Republic futhi ungumthengisi wesithathu omkhulu kunazo zonke kule siphuzo kwamanye amazwe. Phakathi noJuni, umkhosi webhiya "Staropramen" uqhutshwa minyaka yonke esitshalweni nasezindaweni ezizungezile.

Kulolu suku abachwepheshe balo mbhalo webhiya babuthana kusuka kulo lonke izwe : umgwaqo iSvornosti uphenduka ibha enkulu, lapho minyaka yonke abantu abangaba ngu-20 000 bahlangana. Isitshalo "Staropramen" sihlanganyela emcimbini webhizinisi waseCzech. Iveza izinhlobo ezingu-20 kanye nemikhiqizo yokuphuza, kuhlanganise ne-Staropramen. Ubhiya, isithombe esivezwa ngezansi, sinokuthanda okuningi. Wonke amateur angathola into ayithandayo.

Ubhiya "Staropramen": umkhiqizi eRussia

ERussia, umlando we-Staropramen waqala ngo-1999: ngaleso sikhathi ilayisensi yatholwa yi-OOO TransMark yokukhiqiza ubhiya. Kusukela ngo-2000, isiphuzo sikhiqizwa "ku-Kaluga brewing company". Eminyakeni emithathu kamuva, ilungelo lokukhiqiza ubhiya eRussia lathunyelwa eSUN Interbrew (Klinsky Brewery). Ikhiqizwa ngaphansi kokulawula inkampani yaseCzech futhi igcina izici ezivamile. Lezi zinhlobonhlobo ziye zathola amasiko angcono kakhulu ekubhakeni kweCzech kanye ne-recipe eyingqayizivele, esebenzisa imvubelo ekhethekile esetshenziselwa ubhiya be-Staropramen. ERussia ekuqaleni kwakwenziwa i-Novocheboksarsk ne-Klin, bese-ke e-Omsk nase-Perm. Ukwakhiwa kwesiphuzo, okwenziwe eKlin, kuyinhlanganisela yezingxube ezilandelayo: i-malt, hops, amanzi, irayisi. Ubhiya lunemibala yegolide, ukunambitheka okulula okukhanyayo nezithelo zokukhanya ezikhanyayo kanye nephunga elicebile lama-hops anempilo. E-Klin naseNovocheboksarsk, ibanga elikhanyayo le-Staropramen ubhiya likhiqizwa, eligcina izici zobuciko obudumile baseCzech: inqabeni ingu-4%, ubukhulu buyi-10 °.

I-Staropramen Premium

E-Russia, njengomthetho, umuntu angathola uhlobo olulodwa lwebhizinisi "Staropramen" - I-Premium. It is a pilzner classic (ubukhulu - 10 °, amandla - 4%). Ukwakhiwa kwalokhu ubhiya bukhoma baseCzech, eqinisweni, kuhluke kulokho okukhiqizwa eRussia. I-Czech ihlanganisa izithako ezilandelayo: amanzi ahlanzekile, amahlombe, imvubelo yebhali ne-brewer. Ngotshwala, ukukhiqizwa kwasekhaya, izingxenye ezengeziwe zitholakala, njenge-sirophu ye-maltose, ukuvuna kwamabele, ama-hops.

Ngoba lo mkhiqizo ubhekwa umbala omuhle wegolide, iphunga elibi le-malt linezinhlamvu ze-hop, i-lemon kanye nesinkwa, okuhlanganisa ngokugcwele ukunambitheka okulinganiselayo nesisha esiphundu njengesiphuzo se-Staropramen. Sizobuyekeza ukubuyekezwa kwamakhasimende ngokuqhubekayo.

Ukubuyekeza

Imibono yabathengi yalesi sitshalo sesiphuzo saseCzech sehlukanisiwe: ezinye zazo zigcina ukuthi i-Staropramen ibhiya elifanele ngempela ukudumisa futhi linemfanelo eminingi enhle, kuyilapho abanye bathi akufani nezinye izinto zomkhiqizo ongenani. Noma kunjalo, kukhona abalandeli abaningi balesi siphuzo. Ukubuyekezwa kwalabo abazama, ngokuyisisekelo bathi ubhiya unomusa omuhle, othakazelisayo, ngaphandle kokukhathazeka okukhulu, ngaphandle kwalokho, njengoba abathengi bethi, intengo yayo encane uma kuqhathaniswa nekhwalithi yayo.

Uma sikhuluma ngobhiya obumnyama, khona-ke singasho ukuthi kunomusa omuhle, ushiya i-aftertaste emnandi futhi ende. Ukwakhiwa cishe kungokwemvelo, ngaphandle kwedayi ye-caramel. Ngaphezu kwalokho, iphunga liyathandeka kakhulu. Izindleko zebhodlela likabhiya cishe ngama-ruble angu-60-65, okuthi, ngokusho kwabathandi balolu hlobo, lihambisana nekhwalithi yalo. Isiphuzo sihle kakhulu, kodwa, ngokusho kwabanye, kukhona ubhiya obunciphisa izindawo zokunambitheka ze-Staropramen. Ngenxa yalesi sizathu, abanye abathengi bathi le ntengo iphezulu kakhulu kulo mkhiqizo.

Amanye amanothi ukuthi ukwakhiwa kwebhiya akuhlangabezani nokulindela. Lokhu kusebenza kwisiphuzo esibhekwa ebhodini ezitshalweni zaseRussia. Ngakho, esakhiweni salo iqukethe irayisi kanye nezilimo ezivuna amagugu, ukugubha. Naphezu kwalokhu, ukunambitheka, njengoba kuboniswe ngabathengi abaningi, kusengcono kakhulu.

Njengoba izishoshovu zisho, ubhiya obukhanyayo buka-Staropramen bunomdlavuza obunzima kakhulu (iningi laleli qiniso lisebenza ngokufaneleka kwalo), futhi nombala wegolide. Uma kuqhathaniswa nemikhiqizo yabanye abakhiqizi kule sigaba samanani, lokhu kuphuza, ngokusho abalandeli be-brand, ngokuvamile kuhle kakhulu futhi ukunambitha kanye nekhwalithi kungcono kunezinye izimpawu ezikhangisiwe.

Ezinye zikhomba ukunambitheka kokwenziwa, okungachazwa ngokuba khona kwezihlanganisi. Kusukela ezinkambisweni - ebhiya akukho ukunambitha kotshwala, kodwa kukhona amanzi amancane. Labo abazama i-Czech Staropramen yangempela bathi kuhle kangcono kunalokho okubhalwa yizimboni eRussia, kodwa ukukhiqizwa kwemfuyo kuyamukeleka nakwekhwalithi. Abanye bathi, naphezu kwekhwalithi ehloniphekile, umkhiqizo awuvezi phakathi kohlobo lwabo osebenza nabo ngokukhethekile. Shiya ngemuva kokuhamba okuhle. Izinga elithile lekhwalithi liqinisiwe, noma kunjalo, ngenxa yokuthi ubhiya ungagciniwe, awukwazi ukukhombisa konke okufanelekayo, njengoba kungenziwa ngabaphilayo. Ngemuva kokusetshenziswa kwayo, abathengi abaningi abazange babe nemiphumela emibi.

Amakhasimende aqaphela, phakathi kwezinye izinto, ukuklama ibhodlela ezithakazelisayo nombala welebula oluhlaza, isitayela esibheke ekubuyiseleni kwe-retro-esthetics. Ubhiya budayiswa ngamabhodlela, kanye ne-tin. Enye inothi ukuthi esimweni sesibili isiphuzo sinomdla ocebile futhi othakazelisayo.

"I-Staropramen" ayikho isilwane, ayikho ukunambitheka okomuncu, okutholakala ezinxolweni eziningi zobisi zanamuhla. I-foam iningi ngokwanele, likhulu. Abanye abathandi ubuhlungu obukhona kubhiya. Unokulinganisela okuhle phakathi kwamanothi amnandi nama-tart hop-amanothi, ngokubukeka okuncane. Awunakho iphunga elibi elibheke ubhiya. Kungcono ukunambitha uma isiphuzo esibandayo, esiphundu sinzima futhi silahlekelwa yizimfanelo zayo. Akadakwa futhi adakwe kalula kalula. Noma kunjalo, kufanele kukhunjulwe ukuthi namanje kuyisiphuzo sokuphuza utshwala futhi akufanelekile ukuba nesithakazelo esikhulu kuso. Ngokusho kwabanye abathengi, ubhiya bokuqala "i-Staropramen" bunambitheka kangcono, manje ikhwalithi yayo iyancipha, futhi kuye kwavela ukufutheka okukhulu. Noma kunjalo, abalandeli balo mkhiqizo abatholi amancane.

Izinhlobo zebhiya "Staropramen"

Enye yezintandokazi kakhulu ubhiya obukhanyayo i-Staropramen Světlý. Ukuqukethwe kotshwala ku-4%. Ngo-2010, ngokokuqala ngqa, enye inhlobo yobhiya ihanjiswe - "Staropramen 11 ^o ". In iresiphi yakhe wanezela into efana ne-malt caramelized, ekwandisa ukunambitheka nombala wesiphuzo. Inqaba ingu-4.7%. Inkambu yendabuko i-Staropramen Ležák, ngenxa yokuvuthwa okulinganiselwe, ithola ukunambitheka okuphelele, okukhethekile nangomunyu obucayi, umbala wegolide ocebile kanye nephunga elicebile. Ubuningi - 12 °, utshwala - 5%.

I-Unfiltered ubhiya we-staropramen i-Staropramen Nefiltrovaný ilungiswa ngokusho kwe-recipe yangempela, ephethe ama-malt angu-34% wekolweni, izinhlanzi ezikhethiwe ngokukhethekile kanye ne-coriander encane. Okuqukethwe utshwala ngu-5.0%, ubukhulu buyi-12 °. Lebhiya inombala ogqamile.

I-Staropramen Granát yiyona kuphela ikamu elibomvu ngokwayo. Ilungiselelwe ngokusho iresiphi endala, lapho i-malt ekhethekile elula ixubene khona. Ngenxa yalokho, ubhiya uphendulela i-garnet, unephunga elicebile lezinhlanzi kanye nokunambitheka kancane okubabayo (5%, 14 °).

Ibhiya elimnyama "i-Staropramen Černý" liyisigqoko esimnyama esingenakuqhathaniswa, esibonakala ngunambitheko othokozisa nge-sweet caramel ithoni nokufutheka kwe-velvet ye-hop, okudala inhlanganisela eyingqayizivele. Amandla nobukhulu bangama-4.4% no-12 °, ngokulandelana.

I-Staropramen ibhiya line yenziwe nge-Staropramen Déčko ubhiya ngokuqukethwe okushukela okunciphise (amandla angu-4%). Emgqeni wokukhiqiza kunezinhlobonhlobo ezingezona utshwala (Staropramen Nealko), enenqaba ye-0.5% kuphela, ayikho indlela engaphansi kokunambitheka kwebhiya yendabuko. Kucatshangelwa ubhiya obuhle eCzech Republic engxenyeni yayo.

Futhi kukhona "i-Staropramen" nge-grapefruit ne-lemon (i-Staropramen Cool Lemon ne-Staropramen Cool Grep). Isabelo sotshwala kuso 2%. Kuyinto eqabulayo ubhiya izithelo. Ngakho-ke, kuvezwa ukunambitheka kwe-lemon noma i-grapefruit.