U-Adolf Dassler: biography nezithombe. Dassler Brothers Company

Wonke umuntu, ngisho kude nezwe lemidlalo, okungenani into eyodwa kusuka ku-Adidas noma i-Puma ku-wardrobe, futhi akekho umuntu ongakaze azwe amagama alawa makhiqizo. Ukhona owake wacabanga ukuthi ubani othole lezi zinkampani nokuthi kungani kuqhathaniswa, njengoKolya noPepsi? Kuvela ukuthi abaqambi bezimpawu babengabafowabo begazi u-Adolf noRudolf Dassler.

Biography

U-Adi wazalwa (njengoba ebizwa ekhaya) ngo-1900 futhi waba ingane yesine emndenini ongenayo imali. Ubaba wayesebenza ebhakheni, futhi umama wasebenza endaweni yokugeza. Ngemva kokunqotshwa kwebutho laseJalimane eMpini Yezwe Lokuqala, ikhaya likaDassler lafika izikhathi ezinzima. Ezweni lokubhujiswa, izikhulu zibuya kusukela phambili, ukwehla kwamandla emali - nabazali baka-Adolp bahlala bengasebenzi.

Iminyaka emibili bathola ukuphuma emsebenzini ukuze baphile ngandlela-thile, futhi ekugcineni banquma ukuvula ibhizinisi labo.

Ukuze basebenzise umqondo wabo, basondela ngokugcwele: lawa izingubo zaba yindibano yokukhiqiza esikhathini esizayo, ibhayisikili yaguqulwa yaba yindlela yokukhumba izikhumba, abafana kanye noyise babesebenzisa izicathulo, kanti nengxenye yomndeni wesifazane - iphethini kusukela emgqeni.

Iqoqo lokuqala lalibukeka njengama-slippers ekhaya. Indwangu yokudalwa kwayo yayiyifomu yezempi, futhi yedwa yabe ishintshwa ngamathayi avela ezinamasondo. Phakathi neminyaka embalwa bavuma ukuqasha abasebenzi base-8, njengoba imibhangqwana engaphezu kuka-50 yakhiqizwa ngosuku. U-Rudolph wayebhekene nezinkinga zezohwebo, futhi inhlangano yendlela yokukhiqiza ithatha ngezandla zakhe u-Adolf Dassler.

Isithombe sabasunguli bemikhumbi elwa

Ngemva kweminyaka engama-28 behlala ndawonye ngaphansi kophahla olulodwa, abazalwane bakaDassler baqala ukulwa. Izindwangu zabo zakhiwe emaphethelweni ahlukene womuzi. Ukuphikisana okukhulu kwadluliselwa kubasebenzi bezinkampani, futhi ngaphambi kokuba baqale ukukhuluma ngenye inkampani, babheka nxazonke ukuze bangabikho okuningi. Ngemva kwalokho, u-Herzogenaurach wathola igama lakhe lesibili - "umuzi wezikhonkwane ezigobile".

Abafowethu uAdolf noRudolf Dassler bafa, futhi ukubuyisana phakathi kwabo akuzange kwenzeke. Ubuholi bamanje bezinkampani ezimbili bazama ukungathintana futhi. Nokho, ngoSeptemba 21, 2009, ngoSuku Lwezokuthula Lwamanye amazwe, ukudlala umdlalo webhola lomngane, banquma ukuyeka ukuphikisana nokubuyisela ubuhlobo obuhle.

Kunombono wokuthi isinqumo esinjalo senziwe ngenxa yemidlalo ye- Nike, eyathatha isabelo esikhulu semakethe, kodwa kuyiqiniso noma cha, akekho owaziyo.

I-logo yokuqala ye-joint venture

I-Factory Shoe "yaseDassler Brothers 'eHerzogenaurach" yabhalwa phakathi nehlobo lika-1924. U-Adolf Dasler wayengumklami ocingayo futhi onethalente, kanti uRudy wayengumdayisi omuhle kakhulu. Izinhlamvu ezahlukene nezimfanelo zomuntu zahambisana ngokugcwele ukusebenzisana kwabazalwane.

Ngonyaka olandelayo isenzakalo esibalulekile ekupheleni kwefektri kwenzeka. Uthando luka-Adi lwebhola lwaba yisisekelo sokudala i-boot yezemidlalo yokuqala yezwe nge-spikes. Ngokushesha le ntsha, kanye nama-slippers, yaphenduka imikhiqizo esemqoka yenkampani. Abagijimi abaqeqeshiwe, okungukuthi abadlali bebhola ngokushesha bawazisa ukulula kwezibhuzu, futhi ngokushesha nje inkampani yabafowethu yaqala ukwanda ngezinga elimangalisayo. Abasebenzi bezisebenzi babenezela ku-25, kanti inani lezicathulo ezikhishwe lidlule imibhangqwana engu-100 ngosuku.

Ukudalulwa "Adidas": izinsuku ezibalulekile

1920 - U-Adolf Dassler udala izicathulo zezemidlalo zokuqala zomhlaba. Kwakwenziwa ngesandla, inqubo yokusebenza yenzeke ekhishini lendlu yakhe.

1924 - ukusungulwa kwebhizinisi lomndeni labafowabo bakaDassler. Ngokukhululwa kwezicathulo umndeni wonke usebenza.

1927 - ukukhiqizwa kwekhaya kukhula kube "i-Dassler Brothers Shoe Factory", lapho abantu abangu-25 besebenza khona. Umndeni uthenga isakhiwo esihlukile senkampani.

1928 - izicathulo zezemidlalo, ezikhiqizwa inkampani yabafowethu, zihlanganyela emincintiswaneni e-Amsterdam.

1931 - U-Adolf Dassler uveza izicathulo zabadlali be-tennis.

1936 - ukuzalwa kwendodana.

1938 - ukuvulwa komkhiqizo wesibili.

1948 - ukuphikisana kwabazalwane, ukuhlukana kwebhizinisi lomndeni.

1954 - ukukhiqizwa kwemikhiqizo yonyaka "Adidas" kudlula uphawu lwezinkulungwane ezingu-450.

1956 - Ifektri laseNorway ithola ilayisense. Izicathulo ze-Adidas zikhiqizwa ngaphandle kweJalimane.

1959 - Indodana ka-Adi Horst ivula inkampani eFrance.

1962 - ukubukeka kwesidlo sezemidlalo ngemivimbo emithathu.

1978 - U-Adolf Dassler, umsunguli we-Adidas, uyafa.

Ngemva kokufa kwakhe, le nkampani yadlulisela ezandleni zomkakhe uKatarina. Lapho umfelokazi esephumile, indodana yakhe uHorst yaba yinhloko ye-Adidas.

Umsunguli we "Adidas"

1948 yaba yingozi: izindlela zabazalwane ziyahlukana, futhi kakade inkampani edumile emhlabeni "Dassler" ngaleso sikhathi iphelile ukuba khona. Ngamunye wabo uthola umkhiqizo wakhe, futhi ngaphansi kwesivumelwano esiphelile akekho omunye wabo owayenelungelo lokusebenzisa igama likaDassler egameni lenkampani yakhe. Ngakho kwakukhona "i-Adidas" eqinile, umsunguli wayo owayengu-Adolf Dassler. Kusukela kulo mzuzu i-biography yabafowethu yahlukaniswa yaba "ngaphambili" futhi "emva". Lokhu kwaba ukuqala komncintiswano onzima phakathi kwezihlobo zegazi eside eminyakeni engama-60.

Ngonyaka ofanayo, isimo phakathi kwabazalwane sasicindezela nakakhulu ngokudalwa nokubhaliswa kwezimpawu ezidumile "ezintathu" (uphawu oluhlukile "Adidas"). Iqiniso liwukuthi i-logo yomndeni uDassler ekuqaleni yayinezingxenye ezimbili, futhi i-Adi yanezela okunye.

Ngo-1949, inkampani ka-Adolf Dassler ikhiqiza izicathulo kakade ngezigcawu zenjoloba, ngakho-ke phambi kwePuma brand emzabalazweni wokuncintisana. Kodwa ukunqoba okukhulu kunokwenzeka ngo-1952 kuma-Olympic eHelsinki, lapho iningi labagijimi liboshwe ngezicathulo ze-Adidas.

Umsunguli we-brand brand Puma

Leli gama laqalwa nguRudolph ngemuva kokuba yena nomfowabo bexabana nezimbongolo. Yiqiniso, uphawu lwePuma aluziqhenyisi iqiniso lokuthi abaningi bezemidlalo bayithandayo ngemuva kokushayisana, kodwa abanye abadlali beqembu lebhola lebhola lezwe laseJalimane bashiya ensimini emabhokisini adalwe yinkampani uRudolf.

Ukunqoba kokuqala kwenzeke ngo-1952 kuphela, lapho uJoseph Bartel, eboshiwe emikhiqizweni yomkhiqizo, wancintisana nomncintiswano wamakhilomitha angu-1500. Eminyakeni emibili kwakukhona enye ukunqoba: irekhodi lomhlaba lokugijima ibanga elifushane. Wammisa uHeinz Futterer wayesezintambo ezivela ePuma.

Kuyamangalisa ukuthi naphezu kokuthi abaningi abahlonishwayo banqobile futhi, njengamanje, "bakhuthaza" inkampani, idokodo elidumile livele ngo-1960 kuphela.

Impindiselo yangempela emhlabeni wezemidlalo yenzeke lapho lo mkhiqizo ngo-1990 ukhishwa iqoqo lezicathulo zezingane, lapho ubukhulu babo belawulwa unyawo lomntwana.

Izinsuku zethu

Le nkampani yakwazi ukuvula ihhovisi layo kuphela ngo-1999, ngokusobala, umoya wokuphikisana wawusekuqaleni futhi awuvumelanga ukugijima ngemuva kwabadlali. Isakhiwo samanje samanje sitholakala edolobheni laseHerzogenaurach, lapho abafowethu "abanobungane" bazalwa khona. Esikhathini seminyaka leminyaka iqembu leFrance, liboshwe ngokugcwele futhi ligqoke imikhiqizo yomkhiqizo, liba iqhawe laseYurophu ebhola lezinyawo, futhi lokhu kukhulisa isimo sezwe senkampani.

Ngonyaka olandelayo, uHerbert Heiner waba yinhloko yenkampani. Ukuthola umkhiqizo we "Reebok" kuqinisa ngokwengeziwe ukubaluleka kwawo, futhi "i-Adidas" iba yikhibililo elidumile, okunikeza ubuholi be "Nike".

Namuhla umsebenzi oyinhloko wenkampani, kanye nasekuqaleni kwentuthuko, ihlose ukukhiqizwa kwemikhiqizo yezemidlalo nokuthuthukiswa okuqhubekayo. Emdlalweni weNdebe yoMhlaba, owabanjelwa eNingizimu Afrika, yonke iplanethi yayibheke umdlalo webadlali bebhola nebhola uJabulani, owaveza i-Adidas brand Adolphe Dassler.

Amaqiniso anentshisekelo

1. Isizathu sokuphikisana phakathi kwabazalwane asikaziwa. Njengoba bethi, bamyisa emathuneni.

2. Ezicathulweni ze-Adidas brand, abahlonishwayo njengoMarat Safin, uLionel Messi, uZinedine Zidane, Mohammed Ali, David Beckham nabanye abaningi baye bawina.

Ukusatshalaliswa okukhulu kwemikhiqizo "i-Adidas" kuhleliwe eRussia. Lugqoke abadumile abaningi, iningi labo lisayine inkontileka kanye ne-firm futhi lithola inani elihle kulokhu.

Isikhumbuzo nemfanelo yomuntu siqu we-Adi Dassler

U-Adolf akazange abeke ukuphumelela kwezebhizinisi kuqala - le bar ibhekene njalo ethandwe uthando lwakhe olungenamkhawulo wezemidlalo. Kusukela ebuntwaneni wayesebenza, ngisho nalapho eneminyaka engu-75 ubudala waqhubeka edlala tennis futhi ethanda ukugibela echibini. Ngaphambi kokuphefumula kokugcina, u-Adolf Dassler wayematasa ngezindaba zomdlalo wakhe wezemidlalo odumile.

Ngo-2006, edolobheni laseHerzogenaurach, lapho umsunguli we-Adidas eqinile ezalwa khona, kwakhiwa isikhumbuzo ngenhlonipho yakhe. Kukhona isikhumbuzo enkundleni, ebizwa ngegama lakhe. Ibhande le-Adolf Dassler lihlezi emgqeni wesibili, libukele umdlalo phakathi kwabantu abaphilayo, futhi ezandleni zakhe ibambe iqhaza lebhola lezinyawo elalisinqobe lezwe futhi lanikeza udumo kumuntu oshonile ovela emndenini ompofu.