"Obolon" (ubhiya): ukwakhiwa-Google +

"Obolon" - ubhiya, manje eselaziwa kahle kulo lonke elakwa-elaliyiSoviet Union. Made imizamo ochwepheshe Ukrainian, ngekuhamba kwesikhatsi kwakuqala ukwanda okukhulu yaba kuncike nokuziqhenya izwe lakhe lesizwe.

Okuningi mayelana lo mkhiqizo

Umlando we brand waqala engxenyeni kwekhulu elidlule yesibili. Yingaleso sikhathi lapho isitshalo entsha ukwenziwa okungezona notshwala kanye lakhiwa Kiev iziphuzo ezibandayo. Ongoti Czech Umenyelwe njengofakazi oyisazi ukuxazulula izinkinga zobuchwepheshe. Bona, eqinisweni, wadala "Obolon". Beer Kwatholakala eliphezulu. Kulesi indima ebalulekile, yebo, wadlala impahla eluhlaza ezisetshenziswa emasimini ukukhiqiza ukudla kuwo. Isakhiwo ekwakhiweni evunyiwe kuhlanganisa izingxenye ezilandelayo:

• ngamanzi acwebileyo kusukela kahle Artesian, ukujula - mayelana 290 amamitha;
• imvubelo ekhethekile uhlanga elikulesi;
• lwemithombo;
• Uhobhane elimnandi.

Lokhu kwaba yisisekelo kwamazinga isethi isiphuzo entsha enegama esankondlo "Obolon". Beer Kwadingeka like izakhamizi yenhloko-dolobha. Futhi ngokushesha kakhulu ngakho wayazi kakade edolobheni ngalinye Ukraine.

Ngokuhamba kwesikhathi, le nkampani iye yanquma ukwethula umkhiqizo wawo emakethe angaphandle. Izimpahla steel nezelani Emazweni amaningi aseYurophu, futhi kamuva e-United States. Elapho bayazisa. Ngaphezu kwalokho, i-brand new ibonwa njengoba Ukrainian brand lokuqala lukazwelonke. Kusukela ngaleso sikhathi, "Obolon" (ubhiya) akusho nginikeze izikhundla zabo. Kuze kube namuhla ubhekwa №1 brand kanti umholi emakethe yasekhaya. Yebo futhi phesheya kuye, futhi, aphathwe ngenhlonipho enkulu.

umlingani Russian

Iminyaka engaphezu kwamashumi amane, Ukraine onika ubhiya "Obolon" zayo ezidumile emakethe zangaphandle. ERussia, ivolumu ukungeniswa lo mkhiqizo eminyakeni emibili edlule izingane ezingaphezu kwamaphesenti angu-50 supply esewonke. Isiphuzo bathandile abathengi kanye ithengiswe kahle inethiwekhi zokuhweba.

Kodwa ngemva ucwaningo olwenziwe yi-laboratories ezizimele isiRashiya, ngo-August 2014, Rospotrebnadzor, kwanqunywa ukuba sokumisa ukungeniswa umkhiqizo kuleli zwe. Ukuze uthathe leso sinyathelo babe isizathu kuhle. Izazi ziye sinqume ukuthi ubhiya Ukrainian esiphazamisayo isenzo ensimini ka-Russian uMthetho "Ngo Ukuvikelwa Consumer Rights" izinkomba ezimbili kunalokho sina:

1) Ukuguquguquka edingekayo izinkomba ukubaluleka amandla komkhiqizo.

2) Abampofu izici organoleptic. izinto ezingekho emthethweni angaphandle ezenza umkhiqizo esinamafu futhi engafanele ukudayiswa etholakale amasampula amaningi.

Nokho, "ukuhweba impi" akuzange kuhlale isikhathi eside. Maduze uhulumeni waseRussia wamemezela resumption wokubambisana letihlomulisa. Ngo-July 2015 kwanqunywa ukuqalisa brand ubhiya "Obolon" kwenye Breweries eMoscow. Kusukela ngaleso sikhathi, i-brand odumile Ukraine semi- enhloko-dolobha yaseRussia.

A ezahlukene

Okwamanje ubhiya "Obolon" livezwa emakethe ngempela ezihlukahlukene zezinto eziphilayo. On nemingcele eziyisisekelo ke uyakwazi ukwanelisa noma izifiso abathengi.

A okunezinhlobonhlobo ebanzi imikhiqizo manje kuhlanganisa izinhlobo ezahlukene engaphansana nje kwengu-40. Emakethe zangaphandle, inkampani imelelwa imikhiqizo yezolimo eyisikhombisa ezahlukene.

Ukuze abathengi yasekhaya muva nje usungule ukukhiqizwa izinhlobo ezikhethekile imikhiqizo ne ukwengeza flavour ekhethekile (cherry, lemon, raspberry, emhlophe noju-amandla). Okuqukethwe utshwala umkhiqizo ingeqi amaphesenti 2.4, futhi batheleka ejwayelekile aluminium amathini nomthamo 0.5 amalitha.

umlando umenzi

Ongoti abaningi kweqiniso ngempela ubhiya "Obolon". Umkhiqizi ngokuqhubekayo ulwela sokujabulisa amakhasimende izinhlobo ezintsha zezitshalo ezithakazelisayo nezinhlobonhlobo imikhiqizo. Phakathi nomlando wayo esifushane, inkampani uye baphumelele emangalisayo. Konke kwaqala ngo-1974 lapho izwe lalilungiselela olandelayo owawuzoba Imidlalo yama-Olympic. Uthe lesi sinqumo senziwa uqondane umcimbi kokuvula lapho kudayiswa khona utshwala entsha, ogama imikhiqizo uzohlangana zonke yaseYurophu. Njengoba umsizi lomcimbi bamenywa ochwepheshe best of neCzechoslovakia, izwe kubhekwa ukuba amakhosi kweqiniso futhi ochwepheshe yokuphisa lesi siphuzo. Sikhishwe imibono yabo, indawo ukuze kwakhiwe lesi sitshalo ingenye ezifundeni Kiev okwakhethwa. Igalofu Lifanele le njongo ngenxa esembusweni Artesian ndawo kahle ngamanzi acwebileyo elihambisana nemingcele oyifunayo. Le nkampani iye futhi lwakhiwe kuphrojekthi Czech, futhi ngokushesha aba inkampani enkulu kunazo wezwe ubhiya.

It wathola igama layo ngemva kwesikhashana. Kuphela ngo-1986 kwanqunywa ukuba anikeze isitshalo igama yesiyingi lapho yakhiwa. Ngo igama engavamile elisuka umlando. Ngakho Ephakathi okuthiwa i Meadows, etholakala emathafeni emhlabeni emifuleni. Kamuva, ngemva kokuwa Union, inkampani "Obolon" bahlanganyela azimele waba omunye izinkampani wokuqala oyimfihlo we-Ukraine entsha.

Izibuyekezo ikhasimende

Eminyakeni yamuva, ngokuvamile Izitolo okudayisa hhayi kuphela e-Ukraine nakulo emazweni amaningi Eseduze futhi Far phesheya, ungathola kubhiya "Obolon". Izibuyekezo Customer kulo mkhiqizo elixutshwe. Abantu abaningi bakholelwa ukuthi kungcono umkhiqizo enkulu ukuthi ufanelwe anesikhundla ehola. Abathandi ukukhanya foamy iziphuzo like ukunambitheka Uhobhane futhi lwemithombo, okuyindawo isiyezi, kodwa ekuseni engazizwa yimuphi kabi. besizulu Dark futhi abe ibutho kahle esikhulu abasekeli. iphunga Noble nentukuthelo ezimnandi sokujabulisa labo baqonde ukunambitheka ukujula ubhiya futhi ezihlukahlukene shades yayo. Ezinye amakhasimende lokuzenzela izinqumo, ukugxila intengo. Mangisho ukuthi imikhiqizo Ukrainian ishibhile kuka izimpahla zasekhaya Russian. Futhi izinga akuyona sibi kakhulu. Nge ukwamukelwa okukhulu ngesikhathi esifanele Russian umthengi Amathrendi kuhlangatshezwene nazo. Beer "Premium 'ne ukwengeza irayisi waphuma soft kakhulu futhi emnene, futhi" velvet "emnyama udonsa iphunga elithakazelisayo futhi ukunambitheka emnandi amnandi ngezithukuthuku caramel lwemithombo. Ungakhohlwa ingxenye ebaluleke kakhulu uphuzo ezinjalo. Ngokuphelele amanzi ahlanzekile - lokhu yikho okwenza izinga mkhiqizo ngempela ehloniphekile futhi kunomoya wokuncintisana.

Bonke abantu

inkampani Ukraine ekukhiqizeni imikhiqizo emisha, uzama acabangele izithakazelo kanye nezifiso amakhasimende amaningi abakhetha bona kubhiya "Obolon". Izithombe kwenza kube lula ukubona umkhiqizo kanye nokulinganisa ukuze kuqale ohlangothini saso. Abaklami ukuthuthukisa amalebula elikhanyayo ezimibalabala, ubuka ukuthi, singa ngokushesha ukuqagela mayelana nomkhiqizo ukuthi bamele. Kuyadingeka ukuba banake umsebenzi abaklami ngubani sinake kakhulu ngokudalwa ifomu kahle emaphaketheni.

Ngakho, kusukela ngo-1992 inkampani usanda kwethula lento indinganiso entsha egabheni. Kufanele libe ilebula, emuva ilebula, koleretka nombala cap. umkhiqizo okunjalo ubukeka umxhwele kakhulu futhi ubukeka ngempela ubukeka. Lokhu kuvumela uhlelo inkampani ukuhlukanisa umkhiqizo wawo phakathi abamele eziningi nezinye izinkampani. Kancane kancane, umthengi Ufika esetshenziswa futhi behlala ndawonye bengashadile akusashiwo ubuka emashalofini nezinye izinto. Mhlawumbe yilesi Empeleni waba isizathu esiyinhloko seqiniso lokuthi kuze kube manje "Obolon" cishe ingxenye yesine yayo yonke imikhiqizo ubhiya emakethe yasekhaya.