International Ukukhangisa Festival "Lions Cannes". Abawinile lomkhosi "Lions Cannes" ngo-2015

Ukukhangisa Festival enziwa minyaka yonke e-Cannes, France. Kodwa akulona nje isiqophi mncintiswano futhi fotoprezentatsy. Lena extravaganza yangempela yokudala, emelela yobuciko the best ukukhangisa abalobi ezivela emhlabeni wonke. Geniuses nemibono balethwa umkhosi "Cannes Lions" wazo wangempela kakhulu, imisebenzi ngempumelelo kakhulu, futhi ngezinye izikhathi kuyindida kakhulu. Ophumelele yilona ejwayelekile ukumaketha noyisibonelo iminyaka eminingi.

Umlando Ukukhangisa Festival

Sekuyisikhathi eside ithuthukiswe, ukuthi nabalingisi abaqondisi ukhishwa movie yabo, futhi abaculi - umculo wabo. Lo mdlali owayedlalela i-"Oscar", owesibili - "Grammy". Kodwa imboni ibhizinisi ukukhangisa akuyona ngaphansi abanamakhono abantu umsebenzi. Bona - abantu abafanayo kube lokudala futhi ohahela isikhundla njengoba abadlali. Futhi uma kunjalo, kungani kulokhu kungekho umklomelo owodwa ehlonishwayo international? Kuyinto lo mbono futhi wakhuphukela neqembu abakhangisi. Ngaleso sikhathi bethengisa isikhathi ngaphambi movie yeshashalazi, okuyinto utshelwa ukuba bacabange mayelana nokudala premium ekumaketheni. Futhi liphefumulelwe umqondo abathanda wanquma wakuthola ukukhuthaza ozakwabo. Babephefumulelwe edumile Cannes Film Festival , lezo kakade okwase kuthiwe labetibambile ngempumelelo iminyaka 14, kwathi ngo-1954 izwe wabona ifestivali yokuqala ukukhangisa Abadali. Ekuqaleni sasiqhutshelwa hhayi kuphela e-Cannes kodwa futhi e-Venice, futhi ngo-1977 lo mncintiswano ithole ekhaya layo unomphela futhi ubelokhu eqashelwa kuphela Cannes.

Golden Lions Festival

International Festival "Cannes Lions" ukukhangisa has imiklomelo yayo athandwayo. Futhi akumangalisi ukuthi statuette ezithandwayo zezingoma yakhelwe njengoba uyaziqhenya ezidla - wezingonyama. Lezi zinombolo - umklomelo athandwayo kakhulu kwabo bonke abasebenzi embonini marketing emhlabeni wonke. Ngokwemvelo, ohlonishwa kakhulu - wezingonyama segolide. Lolu hlobo ukukhangisa endaweni yokuqala ubuqhawe. Kodwa "isiliva" futhi "ithusi" Awekho udumo kancane futhi maqondana nabo kanye izethameli, ngenxa inani elikhulu amabhidi amajaji ukhetha ezimbalwa ehloniphekile ngempela.

Inombolo iziphakamiso kwandisa njalo ngonyaka. Namuhla emkhosini "Cannes Lions" ethulwa ne-TV, kanye interactive, futhi yangaphandle, ngisho ukukhangisa umsakazo.

An International ukukhangisa festival

Njalo ngonyaka ngo June e Cannes, iholide French iza - lapha izinsuku eziyisikhombisa nomkhosi "Cannes Lions" ukukhangisa. Njalo-ke edonsela-10 000 abamele umkhakha ukumaketha kanye nokukhangisa ibhizinisi. Akukhona kuphela mncintiswano, kodwa futhi nesigcawu kuxoxwe ngokuhlangenwe nakho kanye nokuxazulula izinkinga esiphuthumayo.

Ngo Cannes alethwe ezingaphezu kuka 16 ayizinkulungwane imisebenzi, imibono kanye nezethulo akha embukisweni phakathi nomkhosi. Ngaphezu kwalokho, imihlangano yokubonisana nabamele onegunya umkhakha ukukhangisa. Futhi-ke, ugijima emncintiswaneni, lapho i amajaji ongakhethi ukhetha okungcono esigabeni ngasinye.

Iziphakamiso zohlelo mncintiswano lomkhosi

Njengengxenye izinsuku show jumping amajaji ukukhethela abawinile kule mikhakha elandelayo:

• Film.
• Cindezela bese Outdoor.
• Cyber Lions.
• Abezindaba Lions.
• Lions okuqondile.
• Promo Lions.
• Titanium Lions.

Ngaphezu lezi zigaba, kukhona umncintiswano abakhangisi imfundamakhwela, abawinile zazo futhi kwasho imiklomelo lomkhosi. Lo mncintiswano ligcinwe ngaphakathi kohlaka uhlelo intsha, futhi kuhlanganisa futhi kusihlwa gala ngoba abadlali abasha. Ngaphezu kwalokho, lo mkhosi kuveza umklomelo "Chain Yonyaka", "Agency Yonyaka" futhi "igatsha lomnqumo" (for the best zokukhiqiza studios). Konke lokhu futhi kukhona umncintiswano izimakethe, "Lions Cannes".

amathimba International futhi amajaji

Emkhosini "Cannes Lions" ihlanganisa abamele umkhakha ukumaketha kusuka emhlabeni wonke. Kusukela ngamunye ezweni iqhaza ilungu ithi 2: copywriter futhi umqondisi creative. Njengoba for labo abathatha izinqumo, kusekhona engengaphansi ngokuqinile. isakhiwo sayo liqukethe ochwepheshe yonyaka abahlonishwa kakhulu futhi owaziwa emkhakheni nokukhangisa nokumaketha lamazwe amabili. Kuyathakazelisa ukuthi babe kummeleli amajaji kungenzeka kuphela. Lokhu umbandela, kanye sina, ukukhethwa akanhlanhlatsi ngempela kwemisebenzi wabahlanganyeli, okwenza umklomelo lomkhosi umklomelo ohlonishwa ezinjalo. Ngokwesibonelo, uma inkampani ingase yenze "Cannes ukukophula ezingonyameni?" Ngeke kukusize ngalutho Ukukhuluma ngaphezulu kwanoma iyiphi enye impumelelo yayo: umklomelo main - isiqinisekiso nobuchwepheshe bale winner.

izinkampani Russian ku Ukukhangisa Festival

umsebenzi Russian unyaka ngamunye iqhaza kuhlelo mncintiswano lomkhosi. Futhi abantu bethu ngokuphindiwe yaklonyeliswa umklomelo ehlonishwayo. Ngokwesibonelo, iphrojekthi zenhlalo-ejensi "kwelanga" ngokuthi "amandla osopolitiki ukusebenza" ngo-2013, uye eqoqwe iqoqo imiklomelo: zethusi, isiliva negolide izingonyama ezinhlanu.

Onyakeni owawandulele ejensi Leo Burnett eMoscow ithole nabangu "igolide"-movie ethi- "The Ring injabulo", esidalelwe inkampani "McDonald." Futhi ngo-2011, iqembu elifanayo unqobile Golden Lion esigabeni ukukhangisa ongaphandle. Ngakho, ukuqashelwa abadali Russian ezingeni international - akukhona okungavamile ukuba likhithike.

Ngemva kokuphela ababeqhudelana umkhosi ukuletha umsebenzi wabo emuva Russia nokwethula emadolobheni ahlukene lapho ungabona hhayi kuphela ukukhangisa bakithi, kodwa futhi yena uqagula-abawinile of the "Cannes Lions". Moscow, kanye Petersburg nakwamanye amadolobha amakhulu, siyindawo njalo ubambe imibukiso ezifana.

Outdoor Advertising Festival 2015

Omunye yokuphakanyiswa kwamagama ewumbukwane futhi okudala ukukhangisa ongaphandle. Lokhu amabhanela amaphosta ibekwe ezungeze idolobha. Umsebenti wabo oyinhloko - ukuheha ukunakwa. Futhi kulo msebenzi isigaba, mhlawumbe nisebenzise iso lengqondo kakhulu futhi okudala zonke abakhangisi.

Kulo nyaka yayiphumula ngomkhosi futhi futhi waletha umsebenzi engavamile kakhulu futhi esimnandi esigabeni Outdoor.

Owinile emkhakheni wokukhangisa ongaphandle isibe Apple has nge umqondo wakhe World Gallery, anikezelwe ukubaluleka izithombe ezithathwe nge-smartphone yakho. Lo mkhankaso waba yimpumelelo emazweni angu-25. Zonke izithombe amateur kwenziwa kule phrojekthi kungabonwa ku-intanethi noma kuyithelevishini Apple.

Simemezela iwashi ibhayisikili sokuqasha eBuenos Aires, lalingesinye winner isigaba. Umqondo oyinhloko amabhodi amakhulu ezikhangiso - bakhangane yemvelo namandla.

Bright abaqokiwe kulo nyaka:

- zezingane Isikhwama Unicef, ukukhangisa ekusekeleni ekulweni ukuxhashazwa ku-inthanethi;

- ukukhangisa Ecofill, wazibonakalisa bhá we emelelwa futhi ezimele umjikelezo igobolondo ukuphrinta ukuphila;

- Ukukhangisa Honda nomthengisi - Alghanim Motors, eyabonisa ezimangaza ezibukwayo ku eyinkimbinkimbi imikhondo bendawo ngubani badukile abashayeli;

- Umkhankaso Emaphephethweni Me, begqugquzela amakhosikazi hhayi ukubekezelela zobudlova basekhaya, kanye nabanye.

Ukukhangisa Festival "Cannes Lions 2015". Abanqobi

Ngo-2015, igolide "Cannes Lions" wathola umkhankaso, okwembula nezindaba abukhali kwezenhlalo futhi umphakathi. Phakathi kwabo - sotsreklama aqondiswe zesifazane mkhuba; ukudansela isiginci sakhe ndawonye project of Coca Cola; Ukukhangisa eMnyuziyamu ngokuthi yiMpi Enkulu Yobuzwe edolobheni Meaux; baveze ukhilimu, uyakwazi ukuthi luvimbele nengozi yokuba nesifo somdlavuza webele.

Ngaphezu izinkinga acute okuphuthumayo umphakathi emkhosini waphawula amaphrojekthi nje lokudala. Ngokwesibonelo, i-Smart brand umkhankaso kuyindida, aqondiswe izimbangi zayo abaseduze. Noma kuyinto enhle ye Air Asia yezindiza, obonisa nezimpophoma kanye nezinye ubuhle Thailand ngaphansi ukuthutheleka kwezivakashi. Noma nokukhangisa ebukekayo-Mars, elibonisa isembozo ukudla izilwane owaphihliza amakati. Nokho noma caustic kakhulu umsebenzi elikulesi, lapho kukhona ibhekisela kuze kufike sokugcina FIFA World Cup ngonyaka odlule.

Golden Lion - ukukhangisa "Oscar" ukumaketha umkhakha

Lo mklomelo ngonyaka kuletha ndawonye izivakashi eziningi ezivela emhlabeni wonke phezu Riviera French. Umncintiswano ezindaweni eziyinhloko - the Palais des Imikhosi et des Congrès. Kuye isimo okusezingeni eliphezulu lomkhosi, ngenxa yegunya hhayi kuphela umkhakha ukukhangisa, kodwa futhi emhlabeni art. Umcimbi "Lions Cannes" ngaphansi kwesimo senkululeko kanye nobuciko, ukuziqambela, okwakhe, kodwa ngaphezu kwalokho, lo mkhosi izici Emncintiswaneni elula njengabawufanelekele ezingeni yenhlangano futhi igunya elifanele. Lo mcimbi ingenye izenzakalo eziyishumi ezibaluleke kakhulu kwamasiko eFrance, kanye abadumile Cannes Film Festival.

Ngaphandle kwakho konke lokhu, lo mncintiswano "Theoulesurmer Lions" izimakethe - enkabeni umhlangano osomabhizinisi kanye nezinkampani ukusebenza embonini ukukhangisa, yindawo yokuxoxa ezindabeni ezihlukahlukene futhi umkhakha izixazululo ukuqhubekisela phambili nentuthuko yayo, exchange of eliyigugu isipiliyoni Abadali emhlabeni lokudlala.

Ngakho, i-premium "Cannes Lions" - ingenye ephezulu iphrofayela imikhosi emhlabeni kunazo owaziwa futhi. Linganikela isiqalo Wabasaqalayo futhi ekhuthaza amagama abadumile. Ngesikhathi mncintiswano akunandaba yini inqubomgomo noma imali, i-main into - lokusungula futhi ukucabanga, okuvumela ukuthi iwine iyona engcono ngempela.