Ice Cream "Grospiron": incazelo kanye izici umkhiqizo omusha

Ngo nineties izakhamuzi laseNovosibirsk wayengayazi yokuntuleka ice cream. Imikhiqizo ezivela abakhiqizi ezahlukene zawa ezitolo sibonga idolobha izinkampani eziningi zokuhweba. Ekupheleni kweshumi elidumile yobisi dessert steel yasekhaya emakethe supply ngokuyisisekelo imidondoshiya ezinkulu zalapha ngokuthi "Inmarko" futhi "Gulliver". It is cishe ivinjiwe oxygen Wholesalers encane. Abanye baphoqeleka ukuba bayeke imisebenzi yabo, kanti abanye baye zibonakale ukudalwa ukukhiqizwa ayo. Ngakho emva kwesikhashana emakethe uvele ice cream "Grospiron".

Umlando omncane

nomkhiqizi ngamunye has umlando walo. Le nkampani "Grospiron" ngo-1996 asebenzelana kuphela yokuthengisa wholesale ice cream. Ngaphezu kwalokho, imikhiqizo engena emakethe yasekhaya, ngokwezinga elikhulu sasishaywe amazwe. Nakuba leli bhizinisi kwaba zithandwa kakhulu. Izinto zazihamba ngomqanso, futhi akukho zimpawu enkingeni. Kodwa nge obhekwe esifundeni esikhulu abakhiqizi basekhaya ukufunwa yezimpahla ezingena kwayo ahambe kahle kakhulu. Lokhu kwashukumisela "abaholi Grospirona 'ukuze ngokuphelele ukushintsha isiqondiso imisebenzi yayo. Inkampani enquma ukubuyisela i ishiywe yobisi kwemboni, elise amakhilomitha 70 kusukela Novosibirsk, nimise kukhona ukukhiqizwa dessert ozithandayo zezingane. Ngo-1999 iya ku-ukudayiswa ngowokuqala ice cream "Grospiron".

Qala ube yimpumelelo kakhulu. Imikhiqizo ukuthanda amakhasimende, njengoba kufakazelwa okwandayo yokuthengisa amavolumu. Konke lokhu wadala preconditions sokuthuthukiswa ukukhiqizwa. Phakathi neminyaka yokuqala eyishumi inkampani abasha Iyakwazi engaphezu kuka-90 izinhlobo imikhiqizo, olutholakalayo imigqa ayisishiyagalolunye zobuchwepheshe. Ice Cream "Grospiron" ngokwezwi nezwi matasa ezimakethe zakuleli. Izitolo ngenjabulo uthenge umkhiqizo omusha, yona eyaqala ukwenza i ukujabulela isidingo esikhulu kusukela labantu.

isici esiphawuleka

abakhiqizi eziningi ababemelela izimpahla zabo eSiberia, ekuqaleni abazange baqonde ukuthi kubangelwa ithandwa kangaka komkhiqizo omusha. Ngokuhamba kwesikhathi, kwaba sobala ukuthi ukusetshenziswa ngezinto zemvelo eluhlaza. Marketing inkonzo ibhizinisi ikhangiswe kakhulu ngaleli qiniso, wamnika ukunakwa okuningi kusuka abathengi. Wonke umuntu wayefuna ukuthenga i-uju yengane yakho ozithandayo, okuyinto owenziwe ngobisi ngokomzwelo okungokwemvelo, abangafuni powder kabusha. Ngaphezu kwalokho, izinto zokusetshenziswa esetshenziselwa umsebenzi, okuyinto enikeziwe abalimi bendawo. Lokhu okunye kuqinisa isikhundla umenzi. Noma kunjalo, isici esiyinhloko kwakuwukuthi inkampani isebangeni iqhwa elikuyo ukhilimu "Grospiron" njengengonyama Ecoproduct. Sasebenzisa wonke amathuba ukuze agcizelele leli. Ngokwesibonelo, isakhiwo ilebula ice cream, okubandakanya uwoyela ubisi, isehlane ngamagama amakhulu. Ngisho isembozo ayinazo amakhemikhali. Wenziwe kuphela iphepha paperboard. Konke lokhu kusiza inkampani ukuze ingaziki ngaphansi kwezimo ezinzima of umncintiswano onzima kabi.

esiyingqayizivele ice cream

Ngo-2013, lapho isibe kakade corporation zithandwa "Grospiron" unolwazi amakhasimende ayo ukuthi umkhiqizo omusha ngaphansi kwegama "Cream Sundae" ifika ku esitolo emashalofini. Ezimakethe Russian ngesikhathi akazange abe analogue.

Umkhiqizo uhlukile ukuthi oluqanjwe i ekwakhiweni yasekuqaleni futhi yakhiwa izingxenye zemvelo kuphela ngaphandle kokusebenzisa flavour, nezivimbelakuvunda, noma amakhemikhali stabilizers. Ukwakheka ukhilimu entsha iqukethe izithako main amane kuphela:

• ubisi lonke;
• ushukela;
• ibhotela;
• amaqanda inkukhu.

Umkhiqizo waqhubeka ukudayiswa ngesimo:

1. Waffle Izigaxa at 70 amagremu. Ukuze emaphaketheni ekhethekile yabo amakhadibhodi imibhoshongo zakhiwa.
2. Eskimo 80 amagremu emabhokisini yasekuqaleni.
3. Libutha isisindo 160 amagremu, zahlanganiswa ngo amakhadibhodi cubes.

Abathengi komkhiqizo abasha babeke baba nenjabulo, futhi "Cream Sundae" e amahora ambalwa cishe wanyamalala emashalofini.

Izibuyekezo ikhasimende

Ukuze wahlulele kokufaneleka yanoma yiziphi izimpahla, udinga ukwazi ukuthi umthengi ucabanga ukuthi ungumoya. Phela, nguye ezilwenzayo futhi iwumgomo oyinhloko yimuphi umakhi. Uma sithatha, isibonelo, u-ice cream, "Izibuyekezo Grospiron 'ngakho, ungakwazi kuphela ukuzwa omuhle.

Abathengi kusho izakhamuzi ngazwi linye bathi mayelana ukunambitheka omuhle kakhulu futhi ephephile Ukwakheka imvelo komkhiqizo. Abantu abadala uthanda ice cream, zahlanganiswa ngendlela Izigaxa ushukela waffle kanye zithutha. It awakhumbuze beseyizingane. Ukuze ukusetshenziswa ekhaya kukhona amabhokisi elula kakhulu nge zamabhodlela. Umkhiqizo zingagcinwa in the esiqandisini, ngaphandle kokwesaba lisakazeka. Nokho, ngezinye izikhathi kunezimo lapho emakethe awela imikhiqizo kokuba akamuhle priglyadny ukubukeka: iqhwa uqweqwe ngaphansi ikhava ice zinhlayiya. Kodwa lihlotshaniswa isitoreji kanye zokuhamba izinkinga. isici Enje kungenzeka emva kokweqiwa noma imodi lokushisa emva incibilikiswa okuphindaphindiwe. Kodwa lapha hhayi iphutha umkhiqizi, umdayisi noma umphakeli.

fun Inani

Kunesinye futhi isici esibalulekile ngokulinganayo ephawula uhlangothi oluhle ice cream "Grospiron": intengo umkhiqizo. Kuyinto ephansi kakhulu kunalokho imikhiqizo efanayo evela kwamanye abakhiqizi. Lokhu kuyizindaba ezimnandi, sicabangisisa ngazo zonke ezinye izinzuzo awukudla wonke umuntu eyintandokazi.

Izindleko Yiqiniso, kungcono ukukhuluma, ngibona phambi kwakhe izibalo. Ukuze okuvula, amanani imikhiqizo "Grospirona" kungaba uhlanganiswe ku itafula.

Kakade kusukela lezi zibalo kuyacaca ukuthi amanani imikhiqizo wale nkampani isikhathi esingaphezu yeningi. Le nto itholakala kumthengi nanoma yiziphi nokuchuma. Abazali akakwazi esabe ngebhajethi umndeni, lapho ingane icela wamthenga intandokazi uswidi.

ifektri ukuphila ukhohliwe okusha

I ukukhiqizwa main ethandwa yobisi dessert itholakala isikhungo esincane wesigodi ngo Iskitim amakhilomitha ayisikhombisa kusukela Novosibirsk. Kukulo muzi lapho ababekade yobisi ice cream "Grospiron" ifektri iqhele.

Okokuqala, inkampani ithatha eyodwa kuphela izitshalo zayo ezintathu. Zonke ezinye izindawo zokukhiqiza kwathengwa ezinye izinkampani abaye bazama ubuyise umsebenzi phansi esitolo. Kodwa akubona bonke bakwazi ngokuqinile ukubambelela ezikhundleni zabo. Ngokwesibonelo, inkampani "ubisi Iskitimsky" yathatha iminyaka embalwa kuphela futhi ithengiswe ukuthi ikhula ngesivinini kuyilapho Novosibirsk yenkukhu ipulazi. Ngokuphambene nalokho, 'Grospiron "siqine ntanta, futhi uyaqhubeka ukuthuthukisa ukukhiqizwa, ukudala imikhiqizo emisha. Le nkampani isebenzisa standard ice cream yokukhiqiza ubuchwepheshe.

Yonke inqubo siqukethe izinyathelo eziyisithupha:

1. Ukulungiselela futhi kuhlangana yezingxenye.
2. Ukuqeda ingxube.
3. Cooling lulwimi kuze kube +5 ... + 7 ° C.
4. Ukukhiqiza isembozo ice cream.
5. Okufakiwe imikhiqizo isiqedile.
6. Lukhuni e amafriji ukuba -30 degrees.

Ngemva kwalokho, ayisikhilimu ilungele kuthunyelwe ingathunyelwa kunoma endaweni yokudayisa.