Chocolate "Milka": bathanda, usayizi wesithombe. Zingaki amagremu endaweni ushokoledi "Ubisi"?

Kuze kube manje, phakathi abathandi amnandi, ethandwa kakhulu chocolate "Ubisi", okusho ine ukunambitheka emangalisayo obucayi okunezinhlobonhlobo esikhulu. Thenga brand ushokoledi Milka kungenzeka cishe kuwo wonke esitolo emhlabeni wonke. Thola lokhu ushokoledi kungaba flavour ezahlukene, esukela izithasiselo ejwayelekile ngesimo nati omisiwe kokuqeda fillers yogurt ngisho crackers saltine.

Umlando ushokoledi Milka

Umlando "Milky" iqala eSwitzerland ngo 1901. Ngesikhathi imboni, itholakala edolobheni elincane Neuchâtel, ekukhanyeni akube kusakhulunywa ngaye setshe sokuqala ka oncibilikile brand Milka, okuyinto esikhathini esizayo ngilinqobile izwe lonke. Umqondo ukwakha ushokoledi eliconsisa ne ukwengeza semali ubisi Philip Suchard fanele.

Kufanele kuqashelwe ukuthi ukuvula imboni yakhe siqu Suchard yanquma emva baklama umshini esiyingqayizivele elikuvumela ukuba kwamandla ukulungiselela ingxube okumnandi nokhokho oyimpuphu kanye noshukela. Philip okusungulile yomthetho kusenesikhathi ungagcina 1826, futhi le ndlela namanje kabanzi ukulungiswa Milka ushokoledi. Umgomo we operation umshini wayesuke efuna ngokushesha ngokusebenzisa evuthayo egwadle setshe legwadle ezinamasondo.

Ngemva kokutholakala Kwakunzima kakhulu ukutshala ibhizinisi Swiss. Thenga ushokoledi uyavumelana amayunithi, ngoba ngaleso sikhathi lo mkhiqizo kwabaningi kwaba uphawu lokunethezeka. Izinto zashintsha simila waba oda siqu iNkosi yasePrussia e kwakhiwa ushokoledi enkantolo yakhe. Uma kungenjalo kulesi sehlakalo, ifektri kwakuyoba ngaphansi usongo ezikweletini.

Nokho, konke zaphumela kahle, futhi Suchard ushokoledi waqala ukuba ethandwa phesheya. Yena yanikezelwa izindondo ezimbili zegolide ngesikhathi naseParis imibukiso. kamuva Suchard yanquma ukuvula embonini ushokoledi phesheya emzini laseJalimane eLörrach. Ngaleso sikhathi, isabelo zaba kwesigamu wonke Suchard ushokoledi, owabekwa eSwitzerland. Kungaleso sikhathi kuphela lapho kufika brand ushokoledi, "Milka".

Kwahamba kusuka brand name

kwamiswa Igama ushokoledi kusukela inhlanganisela amagama "ubisi" futhi "ukhokho" ngesiJalimane. Nokho, kukhona inkolelo yokuthi sha yethiwa umculi odumile Milka Terninoy zisuka eCroatia. Manje sha ngokuzethemba angabizwa ngokuthi liyabonakala kakhulu hhayi kuphela e-Europe kodwa futhi emhlabeni wonke. Kusukela ngo-2004, le chocolate wadayiswa eRussia. Manje "Ubisi" senziwa ngqo kwi insimu yezwe ku embonini elakhiwe ngokukhethekile e Pokrov, okuyinto Itholakala uVladimir esifundeni. Lapha kwenziwa olokhu ethandwa ushokoledi "Milka" Ukuthanda izinto.

amakhadi Milka Business - izinkomo kanye ukugoqa onsomi

Lwentando sha kuxhopha a wrapper Lilac kanye inkomo abadumile nge izindawo of nangebala. Nokho, onsomi inkomo nezimanakanaka atholwe ngokushesha, futhi ekuqaleni kwi isembozo sibonisa inkomo emhlophe esiku ingemuva onsomi.

Suchard hhayi ngezikhathi abelethwe lokhu umbala emabhokisini njengoba wancika yokuthi nakanjani amehlo, njengoba ucwaningo ngaphambilini enjalo akekho wachitha. umsunguli we sha kwakungelona iphutha, futhi manje kunzima ukucabanga ukuthi isithombe ushokoledi "Ubisi" kwaba lowehlukile. Kufanele kuqashelwe ukuthi inkomo ngenhla waba uphawu lokuhlala "Milky" kuphela ngo-1972.

Ukuze ukhangise imikhiqizo esetshenziswa izinkomo real, okuyinto kusukela upende isifutho lasetshenziswa the Lilac isikhumba. Lo mkhuba akuphazamisi impilo izilwane, nokusebenzisa upende ukuze kalula wageza off. Phakathi nomkhankaso esebenzayo ukukhangisa ushokoledi e 90-yalolucwaningo wehora samanje ukuhalalisa wezela inkomo okuthiwa i-Swallow, owayesemsebenzini cishe kuyo yonke indawo. Yaba imodeli ethandwa kakhulu sha, "Milka" futhi umkhiqizi unyaka ngamunye ukuze kugcinwe lesigceme wakhe kwadingeka ukuba babeka franc 6,000.

izimakethe Milka

Futhi kule izimakethe ushokoledi muva ukumenyelwa nezinye izilwane, okubangela ngesisa. Ikakhulukazi, ungabona marmots, amavukuzi nakuwo amabhere kwezinye iziqephu yokukhangisa. Yiqiniso, ngeke akwenze ngaphandle khona abantu. Ngokuvamile, isiqeshana ngamunye ukukhangisa umkhiqizo, "Milka" ekhumbulekayo futhi ayimkhangi. Ukudala umphumela olumnandi babehlale esetshenziswa oluhlaza alpine ezimfundeni, nelanga elikhanyayo ku isizinda esiluhlaza kanye nemvelo enhle ngokumangalisayo.

An okunezinhlobonhlobo ushokoledi Milka

Ububanzi we inqwaba ushokoledi flavour. Ngokuvamile, inani ushokoledi "Ubisi" 90 futhi 100 amagremu, nesakhiwo esikhulu, ogama Isisindo 250 grams. Double inani ushokoledi ejwayelekile ngokuvamile ukuthola kuphela flavour athandwa kakhulu.

Ngaphezu kashokholethi, ngaphansi kwegama lomkhiqizo "Ubisi" zithutha ekhiqizwa, okuyinto uqala ukuvela emakethe ngo-2011. Phakathi amakhasimende kufunwe wathola amabili nje ukunambitheka dragees, enye yazo camera nge ushokoledi omisiwe lihambisana ishq crispy, kanti eyesibili - chocolate hazelnut: ubisi elimhlophe.

ushokoledi esiyingqayizivele "Milka babls" olwaqala ngo-2012. Lokhu ushokoledi ukungena nakwamanye amazwe waba ukuzwa futhi hit wonke umuntu nge amazing ukukhanya ukuthungwa yakhe. Ukuma okungavamile Tile ngokwayo, okuyinto ethatha ifomu Bubbles ezinkulu ezigcwele ushokoledi, ukwenza ukumangala ngisho amakhasimende olindele kunazo. "Milka babls" has flavour: plain oncibilikile nama-alimondi kanye chocolate white ne hazelnuts.

Milka emakethe namuhla

Ngo-1990, i-brand elidume umhlaba wonke zitholwa inkampani enkulu yase-US Kraft Ukudla. Ngemva kwalokho, ushokoledi "Ubisi" yadalwa ngaphandle igama kwi Suchard emaphaketheni. Manje lokhu ushokoledi brand ekhiqizwa hhayi kuphela e-Switzerland kodwa futhi kwamanye amazwe, kwaholela futhi kwaba izinguquko ezithile ilebula.

Uma ngaphambili ku iphakethe kungabonwa eliqoshwe umbhalo othi "Swiss oncibilikile", kodwa manje sinqume ukuyisusa. Njalo ngonyaka Milka isitshalo ukhiqiza amathani angaphezu kuka-100 eziyinkulungwane of ushokoledi. Ngo-2011, "Mielke" base bamukelwe kakade lapho efinyelela iminyaka 110 ubudala, okukhombisa ukuthi kungakhathaliseki ukuthi isiminingi kangakanani amagremu abaningi endaweni ushokoledi "Ubisi" futhi ukunambitheka kwako ongenakulibaleka wajabulela iminyaka engaphezu kwekhulu.

Imfihlo eyinhloko Milka ushokoledi ayixhomekile nje kuphela ku-formula eyingqayizivele, owawuthi yengezwe samanje ubisi eziphakeme, kodwa futhi ukulawula okuqinile izinga umkhiqizo zonke izigaba ukukhiqizwa.

Yingakho "Ubisi" nokunye efana izingane kanye nabantu abadala.