Isitayela nangobuciko e iphakethe likagwayi ngamunye, "Virginia"

Iculo le-Cigarettes "Virginia" has a umlando onothileko zisekujuleni njengoba imikhiqizo abobulili fair. Ekuqaleni, isiqubulo brand kwaba ibinzana, "Uze ibanga elide, ingane!", Imbangela okwakunzima ukugqamisa ukuvela owesifazane futhi bekwazi, balahle ukucindezelwa besilisa.

Umlando sha kagwayi

Umlando osikilidi brand "Virginia" iphindela 1968. Kwakuphakathi nalesi sikhathi e-San Francisco (CA) osikilidi brand yethulwa emakethe imikhiqizo kagwayi. ngemva kwamasonto ayisithupha ukubukeka emakethe imikhiqizo ethumba 3% of sales Imininingwane, okwakusho yimpumelelo engakaze ibonwe.

Izinkampani eziningi nabezindaba cabanga amaphromoshini isizathu salokhu kwanda okungaka ukubhema phakathi abesifazane namantombazane asakhula. Nokho, ngokusemthethweni lolu lwazi alikaqinisekiswa. Igama elithi "umntwana", isiqubulo esisemthethweni kusetshenziswa ekukhiqizeni ugwayi, uye phansi ukugxeka kusuka izinhlangano ezilwela amalungelo abesifazane iqhaza. Eminyakeni 90, inkampani isiqubulo esisha - "Kuyinto ibhizinisi sowesifazane", naye watshumayela zenkululeko nokuzibusa wobulili fair.

umakhi

Umkhiqizi kagwayi yinkampani kagwayi iPhilip Morris International, umlando oqala phakathi yekhulu nesishiyagalolunye, okungukuthi ngo-1847. Kuyinto ephawulekayo ukuthi lo mshumayeli inkampani ethile ephethwe ukusungula ubudlelwano ukuhweba nge USSR, kanye nengxenye 70s imikhiqizo yayo uvele emashalofini ezitolo Soviet yesibili. Kuze kube manje, inkampani ingenye abakhiqizi main imikhiqizo kagwayi emhlabeni wonke. Lokhu kwenziwa Sibonga kungenzeka ukuba kudalwa Amaqoqo amasha kagwayi evelayo njalo. Ngamunye wabo uhlukile sangaphambilini futhi ine siqu izici zayo ezikhethekile.

Izinhlobo osikilidi, "Virginia Slims"

Kunezinhlobo ezimbili zama-kagwayi "Virginia". Lokhu "Virginia Slims" futhi "Virginia SuperSlims". Zombili lezi zinhlobo zezindlu zisekujuleni njengoba usikilidi elimpofu wokuqukethwe okungenani nicotine. Nokho, lokhu akubenzi okungenangozi lapho Kuhle ukukhumbula ababhemayo. The main lolwehlukanisa kuyinto ubude osikilidi equkethwe kanye nenani nicotine yomsizi netiyela. Imikhiqizo ayatholakala ubude 100 120 mm.

Umkhiqizo "Virginia Slims" iqukethe kusukela mg 8 kuya ku-12 nicotine nogwayi "Virginia SuperSlims" inani nicotine equkethwe zokhahlamba kusuka 1 kuya ku 5 mg. Ngaphezu kwalokho, imikhiqizo ekhiqizwa nge ezihlukahlukene flavour. Omunye nemikhiqizo yamuva omusha kukhona ugwayi "Uno Virginia Fresh" nge avulekile elinuka ukunambitheka kanye nephunga elimnandi. Kuyaphawuleka ukuthi inani imikhiqizo ekhiqizwa nephunga elimnandi lama-menthol, kuhlanganise Virginia Slims ukubhema kunalelo value kwamanani imikhiqizo okukhiphayo menthol nezinye brand. Isilinganiso menthol ugwayi "Virginia" sifinyelela 55%, kanti kwezinye abakhiqizi babe ngaphansi kuka 35%.

ukubukeka iphakethe

Yangaphandle umbono iphasela kagwayi nokuningi eyenzelwe izethameli zesifazane. nokupakisha Qaphela side ukuma unxande. Umklamo emaphaketheni akuyona izakhi ahlotshiswe. Zonke agodliwe futhi azwakale kamtoti. Uhlangothi iphakethe likagwayi has a band, umbala okuyinto incike uhlobo lomkhiqizo. I strip kungenzeka pink, olintshi, blue, oluhlaza. Ekhoneni isembozo elitholakala zokuqala brand - vs. I ukushuba we iphakethe incane, hhayi ningi than ngamasentimitha amabili.

ezahlukene ngokuphelele ukubukeka ugwayi "Uno Virginia Slims". iphakethe Okokuqala yethulwa ngo i ijamo square engavamile. It is zihlukaniswa obugagu kanye nomklamo aphakeme, hhayi esivela imikhiqizo ngaphambili ugwayi. Ifomu alandisa ine ingxenye engaphakathi iphakheji. Ingxenye elingaphandle ukuhlunga kuphinda kuncike uhlobo lomkhiqizo uthenge. Ukwakha usikilidi "Virginia" umklami usebenzisa iphepha okhethekile, kuyilapho amandla omlilo zazo kuba imikhiqizo lubonakale Iphunga.