Ukushayela kwezindlela Cold - ukuthi kuyini nokuthi ungayisebenzisa kanjani ngendlela efanele leli thuluzi?

Marketing ukuyo yonke indawo. Nomaphi lapho sasifika khona, noma yini ukwenza, sobabili abathengi kanye nabathengisi. Kanye nokukhangisa, kunezindlela asebenzayo yokukhuthaza izimpahla kanye nezinsizakalo, ezifana ukushaya kwe abandayo. Kuyini futhi kanjani ukusebenzisa leli thuluzi zokumaketha?

Amafoni babé nesenzakalo nsuku zonke. Ngokuvamile, njengobunengi bemiphefumulo ukuba senze izinqumo ezibalulekile inkampani ethile, ayatholakala esidlangalaleni. Kwanele ukubona izinhlu amafemu noma ngokuzimela atakhele luhlu osonkontileka ezingaba khona. Indlela yokuqala contact nekhasimende izingcingo elibuhlungu. Kuyini lokhu? nabeluleki Ucingo bathola inombolo engaba ikhasimende. ucingo iskripthi kufanele kuhlelwe kahle futhi wacabanga. Phela, 1-2 kuphela amaphesenti angu abathengi ezingaba yesevisi yakho noma umkhiqizo ngokushesha wabonisa isithakazelo. Thola izigaba ezahlukene amakhasimende ukusiza izingcingo abandayo. Hlobo luni nanjengabantu consultant uhlukanise abathengi ezingaba?

Uma omunye noma amaphesenti amabili ephendula ngokushesha futhi alungele ukuthenga isevisi noma umkhiqizo, amanye amaphesenti angu-98 amakhasimende ingahlukaniswa ibe nabangabazayo negative ngomqondo futhi encike yokufuna. Yenza ikholi ngowokuqala umthengi ezingaba akulula. Umthengisi - ucingo umugqa isisebenzi, umeluleki - njengoba umthetho, ayesinda. Phakathi naleso sikhathi, umbono wokuqala nemishwana incike yimpumelelo kangakanani izingcingo kuyoba abandayo. Kuyini lokhu uma akusiso isikhangiso, kodwa namanje uvuka indlobane? Noma kunjalo, ngekhono eyakhelwe ingxoxo kuzosiza ukucacisa ukuthi ikhasimende engase nesithakazelo enkonzweni. Njengoba sishilo, bambalwa kakhulu abantu zilungele ngokushesha ukukhokhela sipho wakho. Nokho, uma iklayenti uhlu yakhiwa hhayi ezinqumela ngamabomu phakathi interlocutors obashayelayo, ngokuqinisekile zikhona kakade labo ecabanga ukuthenga umkhiqizo noma isevisi yakho.

Kungcono kulezi zimo ukwethula hhayi kuphela sipho, kodwa kuhluke mncintiswano. Ngokwesibonelo, inkampani yakho ukwenza yokukhiqiza amasayithi. Mhlawumbe iklayenti isivele wazama bebodwa ukuxazulula le nkinga futhi wanqwamana nezinto eziningi ezaba nobunzima. Ngakho-ke, lapho isikulungele ukukhuluma ngendaba ungasiza kanjani kuye, kodwa ngeke ngokushesha oda isevisi yakho ethile. Uma isayithi esifanayo iklayenti kakade, ungakwazi ukunikeza ke ngcono noma entuthukweni. Ngakho-ke, abandayo Ukushayela kwezindlela ubuchwepheshe kuzokusiza ukhula labo akanandaba ngempela noma baphane ifomu bese ukhetha labo abazimisele ukuqhubeka nengxoxo.

Isinyathelo esilandelayo kuyoba okuthiwa proring efudumele. labo abangase babe abathengi kumele anikezwe isikhathi sokucabanga ngalokho okufundayo, okubeka imibuzo kanye nezicelo. Ukushayela kwezindlela Cold, izifanekiso okufanele ukuba ucabangisise kahle ngezinselele ngamunye isitokwe ethile, umkhiqizo - kuba ziqala ukuchayeka kanye emfushane self-isethulo. Uma consultant ayikwazi uxhumane nomuntu obhekene ngokwenza izinqumo inkampani, kungcono yokunika isikhathi ezahlukene (isibonelo, ngokusebenzisa uNobhala). Kusukela ngesikhathi ushiye umlayezo noma uthumele isiphakamiso, ukwakha ubudlelwano namakhasimende ezingaba khona. Yena uyakwazi kakade ngubani ozohlala ambize kumayelana, nalokho okuzoxoxwa ngakho.

Omunye iphutha elivamile - lokhu nazvanivanie esilawulayo isikhathi esifushane. Kungani? Ngoba amakhasimende ngokushesha kakhulu ukuqaphela ukuthi ukuphendula umdayisi asisho, ke enza ngokuzenzakalelayo. Futhi akekho noyedwa kithi ukubonakala nje into unjengemoto. Abadayisi kumele uqaphele ukuthi ukusebenza ngisho ucingo lokuqala kufanele ukuba kuvunyelwane nekhasimende. Udinga ukuthola ukuthi ngubani ukuxhumana ukuze isiphakamiso, ngaluphi usuku futhi ngasiphi isikhathi kungcono kakhulu ukubiza.

Umzamo esilandelayo ukuxhumana kumele uhlelwe ngekucophelela lokukhulu. Ngamanye amazwi, umdayisi idinga ukwazi lapho ikholi kuyafaneleka uma iklayenti uzokwazi ukuthatha isikhathi sokukhuluma. Ikhambi best kungaba isikhumbuzo ku njalo ngemva kwamasonto amabili okungenani izinyanga ezimbili. Ungakwazi umphelelisi izingcingo kanye e-mail.

Kubalulekile ukuba ufunde indlela efanele futhi ngokucacile ethulwa. nabeluleki Ucingo ngokuvamile "ukugwinya" patter ingxenye yekungenisa ingxoxo, ekugcineni ikhasimende akuyona nje Umhlahlandlela, wayekhuluma nobani ukhuluma futhi kungani. Kuyinto uyelulekwa ukuchaza, lapho Uyithole nenombolo yakhe kamakhalekhukhwini ukuze ngokushesha ukugwema backlash. Izenzakalo yokuthengisa umsizi kuhloswe ukudala isimo lapho umthengi ezingaba kuyoba ukhululekile. Inhloso ukwakha ubudlelwano eside, hhayi nje ukuthengisa izimpahla ezisheshayo.