Ukuzungelezisa izimpahla - Iyini? Kushiwo ngamuphi umqondo ukuthi ukujikeleza umkhiqizo esitolo?

Ngo ukuhweba, zikhona izindlela eziningi futhi amathuluzi asetshenziswayo ukuze ngcono yokuthengisa yenze inzuzo eningi. Omunye inqubo enjalo ibizwa ngokuthi "lezimpahla Ukujikeleza". Kuyini lokhu? Sitshele ngale mkhuba, buyisiphi nezindlela kwesicelo.

Umqondo Ukujikeleza

Ekuphileni kwethu kwansuku zonke igama elithi "Ukujikeleza" livela olimini lwesiLatini, kulapho kusho "Ukujikeleza, ukunyakaza kumbuthano." Ngokuvamile, sizwa abasebenzi ukujikisa, t. E. ukunyakaza esihleliwe abasebenzi, ikakhulukazi abaphathi, ukwenza ngcono ukusebenza kahle kwenhlangano. Futhi, umqondo nje onjalo akukho abasembonini yokunyathelisa, lapho migomo ibizwa ngokuthi isimiso wokusebenza kwemishini yokunyathelisa. Kwezolimo, ukujikeleza ibizwa ngokuthi esikhundleni the isiko at ayihlwanyelayo njengoba yokuthuthukisa ukusetshenziswa komhlaba njalo ngemva kweminyaka embalwa udlulele Culture amasayithi. Njengoba-ke likhona umsakazo kanye nokusakaza ngethelevishini, ukubikezela lapho amele imvamisa uphinda isiqophi noma ithrekhi yomculo. igama elithi "lezimpahla Ukujikeleza" muva uvele isayensi impahla. Kuyini lokhu? Lokhu kubuye ukunyakaza isiyingi kwezimpahla emashalofini noma ezindaweni USB. Cishe kuzo zonke izimo, ukujikeleza ihlobene ukusebenza yiluphi uhlelo, sihilela esikhundleni tincenye letitsite nezinye kwenziwe ngcono inqubo.

Inchazelo

Esikhathini sphere yenhlangano wezohwebo merchandising lisebenzisa igama elithi "Ukujikeleza komkhiqizo." Le nqubo kuhanjiswa kwemphahla emashalofini Izitolo okudayisa kanye kwi isitokwe ukuze kuqinisekiswe ukusebenza enkulu yokuthengisa. Kuphela obuka abangenalwazi kungase kubonakale sengathi izimpahla basesemhlabeni izibuya ukuze osukwini othenge ukuthi umdayisi kwanele uyibeke kahle futhi Ungawalinda ukuze asuse amakhasimende. Kodwa eqinisweni, izimpahla ziyahamba njalo, futhi kuwo wonke zigaba Injongo eyinhloko yomdayisi - ukunciphisa izindleko kanye ukwandisa inzuzo.

Isimiso ujikeleza

Ngomqondo obanzi ukujikeleza umkhiqizo - kuba esikhundleni nomunye ukuze kwandiswe yokuthengisa. Isimiso eyinhloko lesi senzo - ekhuthaza amakhasimende ukuthenga. Anakho ukuthembeka nomthengisi kanye isifiso ukuthenga izimpahla. Esinye isimiso ujikeleza kuyinto isebenze kahle isikhala okudayisa kanye agcine. Kulokhu, zonke imithetho lemali izimpahla Ukujikeleza nokufuneka igcwaliswe emashalofini ezitolo. Umthengi kumelwe bazazi kwezimpahla ngokweqile kanye nokuzikhethela kakhulu.

Ukujikeleza function

Ukuzungelezisa lomkhiqizo - ke ingenye amathuluzi ukukhushulwa, merchandising ingxenye. Inhloso Its main futhi umsebenzi - ukugqugquzela umthengi ukuthenga izimpahla. Njengengxenye ekufezeni lo mgomo, ukujikeleza kufanele ukukhiqiza umuzwa umthengi Ukuvuselela njalo okunezinhlobonhlobo futhi umkhiqizo freshness. Kukhona imithetho ngokuxhumanisa imikhiqizo ezisiza ukwandisa yokuthengisa. Hlela kabusha izinto, ikakhulukazi izibalo ukusiza ukwandisa yokuthengisa. Kuyinto ubunjalo babantu ukuba banake entsha, ukuze uzizamele ukuthenga zabo. Ukuhambisa umkhiqizo ngcono zokusesha ukuziphatha futhi ikhuthaza yokuthengisa. Futhi, Ukujikeleza isheshisa inzuzo ububanzi, kunomthelela zokwazi okusheshayo ukuhlukana umkhiqizo endala. Noma yimuphi esitolo uyazi ukuthi inkinga yini nge izimpahla, okuyinto uphela ukuphila eshalofini, futhi ingenye amathuluzi ukumaketha liphenduka. ukudayiswa Quick kwezimpahla Ingasheshisa ukukhululwa sokulondoloza, okuyinto Kuhilela izindleko yokuzinciphisa. Yiqiniso, le ndlela akuyona panacea, libuye libe kunezinzuzo zako kanye nebubi, kodwa ingenye amathuluzi amahle ukuze sikhuthaze yokuthengisa futhi izindleko nokwenza.

Emihle nemibi Ukujikeleza

Ukuzungelezisa izimpahla - umthengi kuyindlela okukholisa kokuthenga. Inzuzo yayo eyinhloko amathuba okuthola "ilungelo 'indawo umkhiqizo on aphezulu, okuzokwenza ukwandisa yokuthengisa. Ukuzungelezisa ikuvumela ukuhlanganisa yokudayisa phansi nemikhiqizo ehlobene, okuyinto kuthuthukisa yokuthengisa ephakeme. Ngokwesibonelo, eduze si eshaweni lingasethwa izipanji, imikhiqizo imikhiqizo ukunakekelwa umzimba, amathawula. iphakheji okunjalo kuyokusiza umthengi ukwenza "batch" ukuthenga. Le ndlela ivumela ukuba acabangele seasonality izimpahla futhi agqoke endaweni kubonakale kakhulu iphelelwe isikhathi izinto, okuyinto futhi ngesivinini izimpahla rasprodavaemost. Ngokuhamba ukujikeleza kungaba kwenziwe ucwaningo kohlaziyo ukuhlola ukusebenza kwe-amaphuzu ahlukahlukene esitolo futhi ukuthatha leli ku-akhawunti ekulungiseleleni merchandising planograms. Ukujikeleza evumela ukusetshenziswa isikhala kwezohwebo kanye ishede ngokuyimpumelelo.

Okumbi njengoba itholakala lokuthi ukuthi kumele kwenziwe ngokucophelela futhi okunengqondo, ngaphandle kwalokho umphumela kwezomnotho yezenzo ezinjalo angaba. Uma ungenalo acabangele budebuduze imithetho bezinhlanga ezahlukene kwezimpahla, kungenzeka ukuthola mkhuba ongathandeki yokuthengisa. Uma ungenalo ukuqhuba ukuhlaziywa kanye nokuqapha ngesikhathi ukujikeleza, kungaba futhi umphumela kwezomnotho ezimbi.

Ukuzungelezisa esitokweni

Movement kwezimpahla esigabeni ngasinye kufanele subordinated imigomo jikelele sokucabangela yokuthengisa usizo. Ngenxa yalesi Ukujikeleza wenziwa umkhiqizo isitokwe. Inhloso yayo eyinhloko ukuthengisa izimpahla ngaphambi kokuphela ukuphila eshalofini. Ngakho-ke, lapha isebenza i umthetho ezingeguquleke: konke bokuqala abafika naseshede kufanele kuqala obala phansi esitolo, "kuqala beze - kuqala". abasebenzi e-Warehouse ka kumele eduze ukuqapha impilo eshalofini kwezimpahla kanye nesikhathi ukuhambisa izimpahla lidala esitolo emashalofini. yokusungula management isayensi kudinga umsebenzi ukuqonda izindlela ukugcwaliseka izimpahla kanye nekhono ukugcina amarekhodi azo ukuphila okunezinhlobonhlobo futhi eshalofini of batch kwezimpahla ngalinye.

Namuhla kwande nezakhiwo ezitolo, lapho izimpahla zigcinwa ngqo phansi zokuhweba. Lapha phezu Logistics Kwakudingeka ikhono ekhethekile ukudubula ezijulile umkhiqizo eshalofini ne nezikhathi ngaphambili wesitoreji, ukuze singathwesi kuholele isidingo umhlalaphansi wakhe. Izimpahla kumele alandele imigomo ngokuhamba kwesikhathi, wenze izimpahla ezivela yisikhathi ngoba bonke abantu ababukela, kuvame kakhulu ukuba kusetshenziswe le njongo Pallet isakhiwo, okusho lokuphakamisa ngesimo cube noma iphiramidi kwezimpahla maphakathi egumbini.

Ukuzungelezisa egumbini zokuhweba

Ukuze ukunyakaza ngempumelelo kwezimpahla esitolo kuyadingeka ukuze aqondise umsebenzi abasebenzi ishede kanye esitolo phansi. Le nkampani kumele ithuthukiswe olulodwa uhlelo umkhiqizo kophawu, wadala icebo kuhanjiswa kwemphahla in the ishede kanye ehholo. Lokhu kusiza hhayi kuphela ngokushesha ukudayisa imikhiqizo yabo, kodwa futhi lula umsebenzi izisebenzi. Ngokucabanga ngeqiniso lokuthi ukuthi umjikelezo ezinjalo izimpahla esitolo, udinga ukukhumbula ukuthi akusiyo permutation lutho kwezimpahla kusuka endaweni endaweni, futhi ukunyakaza ezinengqondo. Endaweni yokuqala ke ulungisiswa semphahla.

Kukhona umthetho ngokuqinile: sisondelene ekupheleni kwesikhathi storage, eduze ikhasimende kufanele kube omuhle. Yingakho abathengisi kanye merchandisers njalo ihlelwe kabusha iphakheji umkhiqizo, isikhathi sayo ukuqaliswa ngokushesha kuzophela emgqeni wokuqala futhi izimpahla fresh - lesibili naphambili. Uma le ayikwazi eshalofini kuphela izimpahla ubudala, enethemba lokuthi ngeke ukuthenga phezulu bese sibeka fresh. Umthengi zokusebenza kwengqondo zithi abantu mancane uzimisele ukuthatha izimpahla ezivela emashalofini uhhafu ezingenalutho. Ufanele umqondo yamuva izimali ukukhiqizwa, lokhu kumenza inhlangano ephethe freshness umkhiqizo. Ukuzungelezisa izimpahla endaweni yokuthengisa buhlobene futhi edonsa amakhasimende ukunakwa. Ngakho-ke merchandiser kumele ibhekelele izinto eziphathelene izibalo ukuze uqiniseke ukuthi umthengi wathatha phezu amayunithi ukukhiqizwa futhi wakhetha ebizayo kakhulu.

Ukujikeleza izinhlobo

Umbuzo, yini ukujikeleza umkhiqizo esitolo, kufanele uthole ku izinhlobo zalo. Kunezinhlobo eziningana izinhlobo ezinkulu kule nqubo.

• Ukuzungelezisa yezindleko. Indlela kunzima kakhulu futhi kuyabiza ukunyakaza kwezimpahla. Kuyinto ukuthi ukubonisa kwezimpahla is kuhlangene amanani ahlukene. Ngokwesibonelo, ku-izimpahla ezithile zonyaka embukisweni maphakathi egumbini, intengo kungenzeka kancane anda. Kodwa kubalulekile ukuqapha ngokucophelela amanani izimbangi zayo. Kunalokho, izimpahla okuyiwona kufunwe liyancipha, kungenzeka ukunciphisa intengo futhi ukuba ahambe lesi ikhompyutha ethile kanye namasheya ubambe.
• Ukuzungelezisa ngenani. Lihlobene nokubhekana ubuso ekuthengweni kwempahla kanye nasezinhlelweni ukuhlela yokusungula. i-Specialist Procurement kuzomele uhlele ngokucophelela futhi ulandelele inani izimpahla kanye nokuqinisekisa ukunyakaza kwabo ehlelekile esuka ishede kwisitezi esitolo, kodwa kusuka nabaphakeli - I-emafektri.
• Ukujikeleza zokuphila eshalofini. Sesixoxile mayelana lolu hlobo. Kulokhu, izimpahla ubudala kufanele njalo kuwele umthengi ngaphambi fresh.

Ukujikeleza isu

Ongoti, ephendula umbuzo othi, okusho ukuthi ukujikeleza umkhiqizo, wazi ukuthi lena akuyona nje "Ukujikeleza" izimpahla esitolo. Lokhu kufanele kuhlelwe ngekucophelela lokukhulu, ukuhlaziywa kwemicabango permutation. Izimpahla kanye merchandiser okumele ahole i-umhlaziyi ukunikezela kanye buza ngokuhambisana ngokuziphatha ukuthengwa kwezimpahla kanye ukunyakaza isitokwe. yesondlo Ofanele ekuthengweni kwempahla kanye nasezinhlelweni Warehousing kusiza ukunciphisa izindleko zokugcina futhi ukunciphisa inani izimpahla ukwesulwa. Ukuhlinzeka ukunyakaza afanele izimpahla Ukujikeleza eyodwa isu kumele ithuthukiswe, okubandakanya Logistics izixazululo, izixazululo for ukugqugquzelwa kanye merchandising. La masu zisekelwe ukushukuma ukuhlolwa noma uphinda ukuthenga, ekusetshenzisweni ulwazi mayelana Psychology umthengi, phezu kwezomnotho, intengo indlela ukuze sikhuthaze funa.