Ukuqamba kanye nenhlangano njengoba umsebenzi ukuphathwa. Ukuphathwa Creative e Izinhlangano

ukuthuthukiswa Innovative kuyinto ebaluleke ekuthuthukisweni komnotho zanoma yiliphi izwe. A ezihlukahlukene izinhlelo yokutholwa kule ingxenye yomsebenzi wezomnotho, njengoba omunye izakhi eziyisisekelo zihlanganisa izenzo okuhloswe ngazo ukuthuthukisa inhlangano ukuphathwa - ibhizinisi noma isikhungo, ukusebenza njengoba i entity kwezomnotho. Injongo eyinhloko yawo lezi zinhlelo - ukuhunyushwa emnothweni kazwelonke e imodi ezintsha nokuthuthuka imodeli kwezomnotho kazwelonke nokudala zobuchwepheshe kanye umnotho wokuncintisana.

Izakhi ebaluleke kakhulu ohlelweni emisha kuyizinto izinhlangano ezintsha ukuthi liqalise zonke izigaba umjikelezo emisha.

Omunye izindlela esiyinhloko ukuqaliswa umjikelezo okuqanjwa kabusha ukuhlaziya uhlelo lokuphathwa wenhlangano nokuphathwa ezintsha. Ngu emisha ukuphathwa zihlanganisa iqoqo izimiso, amathuluzi nezindlela ekuzigcwaliseni ezintsha zokuphatha imisebenzi.

Ngomqondo ebanzi, emisha sisho zonke izinhlobo ezintsha ukuthi ngcono ukuthuthukiswa komnotho yonke imikhakha, kusuka umnotho kanye nesayensi emisebenzini ukuzivikela futhi umsebenzi wezenhlalakahle. Ngomqondo ewumngcingo emisha - lawa amasha ubuchwepheshe, imikhiqizo kanye nezinsizakalo, izinqubo kanye nobuchwepheshe, izinyathelo lwenhlangano lobuchwepheshe ekhuthaza ukukhiqizwa imiphumela emakethe. Ngakho, esigabeni ngasinye senqubo emisha, inhlangano njengoba umsebenzi ukuphathwa, iyona ndlela okuyiyona kulolu shintsho.

Okwamanje, umsebenzi obaluleke kunayo yonke kimi ukudala ngesisekelo emisha, ukudala into lapho inhlangano ngokwayo, njengoba umsebenzi ukuphathwa, uguqulwa umkhiqizo ezintsha. Empeleni, uyena kuphela uyakwazi ukunikeza intuthuko ekuthuthukisweni wezwe, ukukhiqizwa nobuchwepheshe. Ngesisekelo lezi ezintsha kufanele esekelwe okusunguliwe, okuyinto enze eqa besikhathi emkhakheni wezesayensi nobuchwepheshe. isilawuli inqubo ukuthuthukiswa ezisunguliwe enjalo kuhoxiswe "ukuphathwa yokudala". Leyo nhlangano kuyinto umsebenzi ukuphathwa iyonke, okungukuthi, yena, kuyingxenye emisha ukuphathwa. Ngamagama obusebenzayo, ngaphansi kokuphathwa zokudala kumele aqondwe njengokufaka kuphatfwa kwemitfombolusito yeluntfu kunhlangano is ngokuphelele okuhloswe ngazo ekusetshenzisweni bezikhali okudala abasebenzi ukufeza imigomo yenhlangano. Izigaba zomjikelezo emisha, okuyinto nokobana indlela ukuphathwa yokudala, imi kanje:

1. "Ukwakhiwa imibono", kuhlanganise sub-zinyathelo:

- Ekwakhiweni yenkinga (umsebenzi).

- Collection kanye nokuhlaziywa kolwazi emisha emkhakheni, target izimakethe kanye nezidingo umthengi.

- Ukuthuthukiswa wokubikezela kule ndawo.

- Qalisa imibono emisha ukuthi ukuxazulula le nkinga.

2. "Ukukhethwa imibono", kuhlanganise sub-zinyathelo:

- Assessment of zibheke imibono emisha,

- Sivumo ukuhlolwa imibono isu wenhlangano,

- Assessment of izindleko kulindeleke kanye nezinzuzo,

- Ukukhetha imibono umhlabeleli oluhambisana engcono kungenzeka inhlangano futhi inikeza umphumela omkhulu kunayo yonke.

Noma yimuphi inhlangano yayo, njengoba umsebenzi ukuphathwa, kusikisela ukuthi ukuphathwa zokudala kungenziwa cishe oluthathwa zibe ingxenye - kuthambekele imvelo bangaphandle ibhizinisi, kanye igxile abasebenzi (ku imvelo yangaphakathi) ibhizinisi. Isici esiyinhloko ubuqambi ezimweni zanamuhla ithimba layo uhlamvu.

Izindlela igxile imvelo bangaphandle ibhizinisi zihlanganisa zonke izindlela marketing, igxile ukuqoqa ulwazi mayelana emakethe. Lezi zihlanganisa: ucwaningo abathengi, amakhasimende, wabenza, focus amaqembu, ukumaketha sokuhlola, observation. Izindlela okuhloswe ngazo abasebenzi lenkampani ngokwesimo sawo noma inkampani ehlose ukwakha nemibono ngezinye pre-esiteji lomjikelezo emisha. Lezi zihlanganisa umcondvo, umcondvo, izindlela yokusesha. Zonke amasu ukuphathwa zokudala kungenziwa labizwa ngezigaba ezintathu eziyinhloko: izindlela ngokwengqondo yokucabanga izindlela kusebenze iqondiswe nokusesha ehlelekile.

Njengoba ojwayelekile, emazingeni ahlukahlukeneko wendlela umjikelezo emisha kanye izigaba amasu ahlukahlukene ukuphathwa zokudala zisetshenziswa.