Ukudla "indlu" nezitolo ezinkulu: Izibuyekezo ikhasimende

Ngamandla ukuthuthukisa inethiwekhi ezitolo ngokuba ukuqaliswa eliphezulu imikhiqizo yobisi - a "indlu". Umthengi ukubuyekeza okungaphakathi nokukhangisa eziningana abakhiqizi ezinkulu kule makethe bephoqeleka ukuba uzibuze ukuthi ingabe ngempela 'yemvelo' futhi "fresh" sisinika, hhayi ukumaketha noma ngabe i-reception? Ake sihlole ndawonye lokho umkhiqizo oluyohlala inkampani Andrew Krivenko.

Iyini "indlu"?

Umqondo ukudayisa imikhiqizo yobisi zemvelo e Moscow kwakubonakala kungenakwenzeka. Ubisi - umkhiqizo ezigugayo, ukudiliva muzi kuthatha isikhathi. Kukhona isidingo ekwenze waqiniseka ukuphathwa inkampani isidingo iphrojekthi enjalo. Cooperation usumisiwe nge amapulazi amancane, esemgwaqweni kude ukukhiqizwa, imigwaqo kanye nezinye izici ezilimazayo kwemvelo.

Entwasahlobo ka-2009 eMoscow, wavula iphuzu lokuqala inethiwekhi, "indlu", ukubuyekezwa eyabonisa ukuthi abathengi sisheshe sizazise izinzuzo umkhiqizo omusha. Ekupheleni konyaka wanezela nesinye 4 izitolo, manje kukhona ezingaphezu kuka-200 nge-imali yonyaka ruble 2 billion. Nyanga zonke kukhona izitolo ezintsha. Inani abahlinzeki abavela ezigodini ezihlukahlukene manje kulinganiswa kweshumi eziningana. Ngo nje eminyakeni embalwa, izitolo emzaneni seziye zaphenduka amadokodo mhlophe futhi esitolo "indlu" yesimanje. Izibuyekezo Umthengi wabonisa ukuthi ukuqapha wadala nokulawula izinga uhlelo lube yimpumelelo. Iziphakamiso kanye nokugxeka abathengi lapha luphathwe ngokunakekela futhi omuhle.

nsuku zonke, lina noma libalele ebusuku hamba 10 iloli sokusakaza, kuze kube sekuseni imikhiqizo ahlanzekile emashalofini "indlu".

okunezinhlobonhlobo

imikhiqizo Organic yobisi emelelwa "indlu" in the izihloko 60. Ngaphezu ubisi, iyogathi, ukhilimu omuncu, yogurt, isendalini ezimbalwa izinhlobo ushizi, cottage shizi, yogurt, elibilile nezitini ubisi, ukhilimu, acidophilus. Ububanzi imikhiqizo yobisi, baby ukudla, kuhlanganise izingane ezivela izinyanga 6 - pyureshki, Bifilife, ushizi ngezingxenye izithelo, yogurt, ujusi. Delicious ushizi casseroles, cottage shizi ngamakhambi nesweli -called "Dauber", ubisi bembuzi, izibiliboco ezivela imbuzi ushizi, nobisi lwawo, kanye neminye imikhiqizo. "Hut", okuyinto libuyekeza uqinisekise ukuthi umthengi yesimanje uyacabanga ukubunjwa imikhiqizo esetshenziswa, uyakwazisa idumela lalo.

Ngo umkhiqizo ezifana elula njengoba yogurt yezingane, abakhiqizi abaningi engeza nezivimbelakuvunda, thickeners, flavour, yogurt njengengxenye "indlu" - kuphela ubisi nemvubelo. Futhi intengo akuyona ngokuphongoza.

ukulawula izinga

Ukuze uthole yemvelo yobisi umkhiqizo imfuneko - pasteurization futhi isitifiketi sokuhambisana kusuka esiteshini sanitary futhi epidemiological. Beyofuna "okunomsoco" abakhiqizi umqondisi "indlu" waya eMoscow futhi Kaluga izifunda. Kuyadingeka izinga ezinhle ngesikhathi intengo imali: ngamanani aphansi ngokuvamile ibonisa ukuthi izithasiselo in umkhiqizo. Nesinye abahlinzeki kuqala kwakungumfundisi Imbondela: ukhilimu omuncu futhi kefir babe amafutha yemifino, eye waqinisekisa egunjini lokucwaninga esibhedlela. Icala libambezelekile lumelele unyaka, kodwa umphumela waba esivuna "indlu. Imikhiqizo yobisi"

Ukubuyekezwa kusukela abahlinzeki edidayo, akubona bonke abantu abajabule nge eziningi esiqinile ukulawula izinga izinyathelo. Ukusebenza nomkhiqizi ngamunye kule "indlu" kokuba "ngokuwina" molochki okusezingeni eliphezulu nsuku zonke. Nyanga zonke, ngezinye izikhathi 2 ngenyanga, ukukhiqizwa umkhiqizi ngamunye uyahlolwa egunjini lokucwaninga esibhedlela. Ibe uhlelo olusha lomsebenzi emshadweni. Baphanga party wabuyela futhi le mboni. Ukuze abanye abakhiqizi abathi "indlu" waphenduka futhi lokuvala amasheke. Ukuze uthole uyakulondoloza wanezela, inethiwekhi-antibiotic ngokushesha sephule inkontileka. Amandla ezomile ubisi onikwa isitshalo ngasinye eliqinisekisiwe ngisho umugqa production, kumele kube kungenzeki ngokwenyama. Ngisho nabathengisi ziye zaba ingxenye uhlelo lokulawula ukukhiqiza ku "indlu": ukuthola of umshado lufakwa kuya ukunyuselwa amaholo.

Lapho ubisi? abanikezeli

Namuhla uhla eyisisekelo "indlu" ukuletha 5 abakhiqizi, phakathi kwabo isitshalo "hoe-ubisi", ifemu wezolimo "Optina" CK "uNeil". Okungenani isikhundla ukugijima (casseroles, imikhiqizo yobisi imbuzi, ushizi, koumiss) ebangela abakhiqizi ezingaphezu kuka-10. Laba balimi bafakela grid nakuba kungaze kube yinxenye ukukhiqizwa yayo. Phakathi abahlinzeki - "ipulazi UMongameli sika", waqaphela ngokusebenzisa "indlu" yonke imikhiqizo.

Kusihlwa, thatha ekukhiqizeni ubisi, ziyaphumelela usuku, ekuseni ukuze uthole fresh zokubala ukudla "indlu". Uphenyo omuhle inethiwekhi abahlinzeki. Ukubambisana into ihamba kahle. "Hut" akusho ukukhulisa amanani, akudingi elula wesitoreji isikhathi. Zonke izimpahla kudayiselwa ezinhlanu kusihlwa. Lokhu kuyindlela efanele ukuba imikhiqizo ukudla: ezenziwe - badla-ke namanje kukhiqizwa ngokuvumelana funa.

Ukufuna nabo ebhizinisini

Andrew Krivenko sanda uhla abahlinzeki. Le nkampani ine ochwepheshe ezimbili, umsebenzi kabani main ukuthola abalingani ezintsha. Baye uhambo esifundeni laseMoscow, Yaroslavl, Smolensk, Tver, Tula izifunda. ngezinye izikhathi unomphela yokuthengisa ukukhula kuholela ukushoda izinto zokusetshenziswa! Esinye sezibonelo zalokhu Kaluga Region (izinkampani - abalingani main "indlu"), okwaba ukuncintisanela ubisi phakathi kubakhiqizi bendawo.

The main yokuthengisa isiteshi "indlu", kusuka kube nzima, umqondisi, njengoba ukubuya esilandelayo kakhulu hits ephaketheni umenzi, iya inethiwekhi kufika ku-50% we-jelly. Kodwa kuze kube-30% yokuthengisa ngokusebenzisa "indlu" - sibalo enengqondo kakhudlwana. Ngakho-ke, abalingani ebhizinisini - ngokudingeka kubaluleke kakhulu ukuba le "indlu".

amanani ezingabizi

Ukudla okunempilo - imikhicito "indlu". Izibuyekezo Customer bathi konke ehlongozwayo inethiwekhi, esiphundu, high at an ngentengo eqolo. Indlela singakwazi ukuhlale sibonisa lezi amazinga intengo? Iqiniso lokuthi lokhu umbuzo eyisisekelo inkampani - umkhiqizo atholakale umthengi mass. UMqondisi-Jikelele ebheka khona ukuthi umqondo we ngemikhiqizo organic akuyona entsha, kodwa ngokuvamile bayakwazi ukunikeza zimpahla ngemali emba eqolo. Amanani e-"indlu" akusho ziphumelela kangcono neminye imikhiqizo mass uphawu agcinwa ezingeni isilinganiso. Lokhu kungenzeka ngenxa izindleko ongaphakeme kanye eziseceleni ongaphakeme. amanani Ukuthengisa abakhiqizi lesifunda ziyamukeleka. State "indlu" Asikaze omkhulu, yabelana ezinzima ke thatha nabathengisi. Izindleko iqashwe salesrooms ongaphakeme. Izindleko main kuwele ukuthuthwa kwemikhiqizo.

Ngokucacile umsebenzi "indlu"

Omunye amanethiwekhi ezimbalwa eziye asethuthukile ngaphandle kokukhangisa - a "indlu". Izibuyekezo Customer abahlinzeke ezinye izibalo ezithakazelisayo: ku iseluleko abangane wafika esitolo 30% abathengi, wavakashela nsuku zonke "indlu" - 50%. Kwenqwaba umthengi - kuba omama nezingane kanye nabantu asebekhulile. Ukuheha nokugcina iklayenti enjalo ubani, uma izinto zingahambi kahle, ukutshela bonke abangane bakho, kungaba sengqondo nokuba nobungane.

Ububanzi ethize, futhi ngaphandle amakhono ezengeziwe nabathengisi ongakwazi ukuzenza. eyinkimbinkimbi Its has yimuphi umsebenzi, hhayi nje ukusebenza kule "indlu". abasebenzi Izibuyekezo ongamtshela ukuthi kumelwe njalo ziphenduke ukuze ufinyelele amakhasimende. Abadayisi kungukuthi nje "ukuthengisa", bayobe besebenza njengethuluzi consultant, abagqugquzeli, nosekubeka ku iklayenti ezingaba umbono imikhiqizo yemvelo, fresh and esihlwabusayo. yokunambitha of "indlu" imikhiqizo kwesinye isikhathi aphethwe. Impendulo evela kumakhasimende bekulokhu muhle kakhulu futhi wanelisekile uhlelo kwamakhasimende.

Ngemva kwesonto umsebenzi kuyacaca ukuthi noma hhayi yimpumelelo entsha esitolo "indlu". Kuvalwa isilinganiso zonke iphuzu lesikhombisa. Izitolo ezindaweni ezithandwa kakhulu imali nsuku zonke kuze kube-40 eziyinkulungwane. Hlikihla., Futhi ngezinye izikhathi ngenzuzo kuyinto enkulu ngokuphindwe kabili kunezwe. Imikhiqizo langena ekuseni, waqaphela emini, izinsalela kwezinye izigaba umkhiqizo akhawunti ingxenye yesine yayo yonke impahla. Ngokuvamile "hamba" ngoba usuku olulandelayo ngaphambi kwasemini.

Sebenza "indlu". Impendulo evela abasebenzi

Umbandela esiyinhloko nabathengisi esizayo umqondisi "indlu" kwakuzwakala lokhu: uthando ngabantu. Ekuqaleni shazi elula, kodwa abafuna ukuthola kwabo umsebenzi ukuba zidlule Ukukhetha okunzima. Yiziphi izici ukunxenxa kunethiwekhi wedolobha nendlela ukuphendula abasebenzi bakhe?

umsebenzi in the "indlu" kubhekwa ngempela ehlonishwayo phakathi okudayisa emakethe inhlokodolobha sika. Izibuyekezo abathengisi zihlukahlukene, kodwa ikakhulu omuhle. Salary abayizinkulungwane 50. Hlikihla. abantu wanelisekile. Kungenzeka ukuthi yamukele iphinde isebenze ayizinkulungwane 100. Hlikihla., Ngokwesibonelo, lapho sethula amaphuzu amasha. Lezi izimo zokusebenza, akusho ukuthi azikho izinkinga abasebenzi. Akuwona wonke umuntu usulungile ukusebenza ngobuqotho, yingakho kwakukhona uhlelo ocacile yekucasha izigaba eziningana.

• Ukuqeqesha izicelo izinsuku ezimbili. 30% of ukhetho bebodwa kuyaqedwa, ngoba awaneliswa izimo zokusebenza kanye imininingwane esitolo "indlu". Izibuyekezo abasebenzi kokuqeqeshwa ngokuvamile omuhle.
• Imfundo. Ukukhethwa Kunzima kakhulu: abantu 10 kuphela 2 titsengiswa.
• Kuyanganyelwa.

Ukukhethwa senziwa ngokuvamile hhayi njalo esivuna abadayisi onekhono, njengoba kunzima uqeqeshe. othisha zamanje nezesikhathi esedlule, abaphathi, abahlengikazi ezitolo, "indlu". Izibuyekezo abasebenzi zihlukile. Izinzuzo kuqashelwe ukuthi le nkampani unohleloxhumano, inkokhelo ezimhlophe, ngaphandle kokulibala, ukukhokha ukucutshungulwa, bafeze imisebenzi ngoba abantu abasebenzayo, ugqozi -% we plan. Emaceleni ezimbi - nesimiso eziyinkimbinkimbi (4/2 noma 5/1 shift - amahora angu-12 futhi ngezinye izikhathi eside), kukhona okuphumayo kancane. Kwezinye izindawo izimo zokusebenza ezimbi, iphuzu obuhle aphakeme inzuzo ukuwa kuphela izisebenzi ezingomakadebona abangazange wagcwalisa icebo labo zifiki bangaphansi ukuxoshwa.

esikhundleni isiphetho

Inani elilinganiselwe Muscovites abafisa ukuthola yobisi umkhiqizo yemvelo okungenani ngo-10%. Lokhu funa ayikwazi ukuhlangabezana sipho akhona emakethe - ezingavamile futhi kuyabiza ngokuya yezitolo online. Ngakho-ke, imikhiqizo "indlu" yaduma kakhulu. Izibuyekezo imikhiqizo inethiwekhi bathi ikhwalithi imikhiqizo elula babé "umoya oqabulayo" ngaphandle izithasiselo ezakhamuzini emadolobheni amakhulu.