Vodka "Gzhelka": ulwazi mayelana nomkhiqizi, ukwakheka kanye imiphumela izimali ezimele

Bahlele idili, ungakabhaliseli wamkhetha esivuna elilodwa noma kwenye utshwala? Lokhu kuyafaneleka, ngoba namuhla emashalofini okuncane nje nge range yomkhiqizo. Futhi indlela ukukhetha vodka ne isilinganiso ekahle high amanani ezifanele? Namuhla sizozama ukuphendula lo mbuzo. Phakathi ezihlukahlukene imimoya ekhiqizwa kukhona omunye sasivumela owaziwa vodka brand - "Gzhelka". Kulesi sihloko sizoxoxa ngomlando sha emakethe, sizokutshela mayelana nomkhiqizi ubone imiphumela ezimele izinga isheke.

Umkhiqizi likagologo "Gzhelka"

Ngo-1993 ifektri "Crystal", etholakala e Moscow, wadala sha "Gzhelka". Ngenxa design yimpumelelo, bomdabu isihloko Russian futhi ngentengo ephansi, lokhu vodka unqobile udumo ekhethekile phakathi kwabantu bakithi. Ngo 2001-2002 kwaba sokuthuthwa kwempahla sha ngenombolo irekhodi utshwala ithengiswe - amabhodlela abangaphezu kwezigidi ezinhlanu unyaka.

Ngeshwa, emva ukudluliswa ukukhiqizwa likagologo "Gzhelka" ngesikhathi Kaluga isitshalo isiphuzo izinga usufinyelele ngokucijile, okuholela ukwehla yokuthengisa. Esikhathini esizayo, lolu hlelo osizayo sha ephethwe of "Crystal" - Joint Stock Inkampani "White Gold". Kusukela ngo-2002, amalungelo sha zadluliselwa owayeyinhloko Rosspirtprom - uSergei Zivenko.

rebranding

Ngo-2005, ngemva ngomzamo inselelo Inkampani "Gzhelka" rebranding ephelele sha Yenziwa. Bottle eseqala ukuveza umumo square, futhi landscape ubusika yabonakala ilebula. It is ekhethwe kahle i look olusha nokulawula baqaphe zokukhiqiza izinkampani vodka avunyelwa ukuba abuyele ukusethemba kwabathengi. Ngemva yimpumelelo rebranding isiphuzo ngokuphindaphindiwe izindondo zikazwelonke nezamazwe ngamazwe ahlukahlukene. Phakathi kwabo: "Product yonyaka", "Superbrand" futhi ". Brand top 10 likagologo" Naphezu kweqiniso lokuthi okwamanje brand eziningi mncintiswano, minyaka yonke amalitha angaphezu kuka eyizinkulungwane ezingamashumi amabili utshwala.

Okunezinhlobonhlobo "Gzhelka"

Namuhla kukhishwa izinhlobo ezine vodka: "Soft", "Cedar", "Birch" futhi "Premium '. Izindleko ngamunye wabo ingeqi ruble ezingamakhulu amabili okwesikhathi umthamo ibhodlela isigamu ilitha.

"Gzhelka ezithambile" - vodka ne ukunambitheka omnene ngempela futhi kumnandi. Sihlanganisa ubuhle nomklamo enhle nge high impahla eluhlaza kanye umkhiqizo osuphelile. Zonke ubuhle bemvelo itholakala Russia Liyindawo ilebula ezikhangayo. Lapha nesinamandla amahlathi, imifula obala futhi ububanzi nobude Amasimu, ezazidume ngokutshala okuzala yayo. Konke lokhu kunikeza umuzwa inkululeko enkulu kakhulu futhi engenamkhawulo futhi siqine abantu Russian.

"Gzhelka umsedari" unezinkolelo zonke izici best of the vodka bendabuko futhi ugcwale amanothi ukukhanya yemisedari ehlathini. Le nhlanganisela, owaziwa ngokuba engaphezu kweminyaka engamashumi amabili, izinga okusezingeni eliphezulu namakhasi omkhiqizo iphunga elisha umsedari, isiphuzo ngokushesha won abathandi yabo kotshwala eqinile.

"Gzhelka birch" - vodka ekhiqizwa ngesisekelo "Gzhelka ezithambile" nge wanezela isithokela ezifanayo Birch juice. Ifanele abathandi ukunambitheka aqabulayo umuzwa ukuphila okuphelele futhi engenamkhawulo kweqiniso.

"Gzhelka premium" - omunye imikhiqizo engcono yale umkhiqizo, okuyinto sathatha bonke arcade vodka izinkomba kanye ikhiqizwa esezingeni impahla eluhlaza. Ukuze ngentengo ethe xaxa uma thola i-vodka kakhulu ukuthi athobele zonke izidingo izinga ukunambitheka.

Ukwakheka vodka "Gzhelka"

Vodka loluphawu Yenziwe ngamanzi acwebileyo oludlulayo nokuhlanzwa multistage ngezihlungi ezihlukile. isisekelo Alcoholic kuyinto ETHYL utshwala "Lux", lo ziphuzo zazihluzwa ayimpoqo. Special bumnandi vodka inika khona e ushukela kanye nokudla izithasiselo "Fruktolat plus." Isici yalesi siphuzo kuyinto ukumnika oludakayo non-yeasted breads ezenziwe ngofulawa kakolweni, okuyinto esincane yengezwe vodka ngomumo eyenziwe.

Imiphumela inhlolovo ezimele likagologo "Gzhelka ezithambile"

Ngo-November 2010, kwenziwa ukuhlolwa ezimele likagologo ukuze kutholakale zonke zako kanye nebubi. Lolu cwaningo waphawula ukuthi vodka "Gzhelka" has ngempela iphunga abalulekile utshwala kanye Bluff. Ukunambitheka lokhu oludakayo abancane abahle eqinile, okuyinto kunalokho ethile ngoba likagologo. Izinkomba umsungulo ezinhle, kodwa hhayi ezingeni eliphezulu kakhulu. Ngokuvamile, izakhiwo organoleptic isiphuzo ngempela eyanelisayo ngokuba vodka kulesi sigaba intengo. Kulaba bantu abayishumi ejwayelekile kokuhlaziywa amaphuzu lokhu brand vodka ifanelwe okuqinile eziyisikhombisa.

Ngaphezu ukunambitheka, iphunga umsungulo ukuthi uhlolwa izinga isembozo. Njengoba singabona kule sithombe, vodka "Gzhelka" batheleka a amabhodlela mncane ubude nge isikulufa cap eyenziwe ngepulasitiki, okuyinto lihlotshiswe imifanekiso yezinyoni zindiza. Yonke ibhodlela, ilebula, cap, futhi zisekelwa isithombe impumuzo ngemibala okumhlophe nokuluhlaza, okukuhle ngempela ukubheka ibonwa.