Umphathi SMM: uhlu ulwazi oludingekayo. Imisebenzi SMM-umphathi

Namuhla zimbalwa abantu (kusukela phakathi kwalabo abangane nge-Internet), okuyinto angeke aweve ongoti ezifana umphathi SMM. Nokho, impendulo yombuzo othi "Ingubani, futhi lokho akwenzayo," can eyodwa. Futhi ngisho phakathi abaqashi ukuthumela imisebenzi ku yokusesha ochwepheshe "imfashini", kukhona ukuqonda ngokucacile kuchazwe imisebenzi nemithwalo yemfanelo esindayo SMM-onguchwepheshe. Nokho, lokhu akubavimbeli ukuba ngenze ama-interview kanye ukuqasha abantu abaphethe ukukhuthazwa zokuxhumana, kanye ukhetho bazibiza ochwepheshe emkhakheni wafaka phambili izicelo, ngezinye izikhathi kubangele ukwethusa ngisho ophanayo 'zarplatodateley ". Alo, ngubani-ke, lokhu ezingalindelekile futhi lokhu kuyadingeka esikhathini sethu umphathi SMM?

SMM futhi Smo - yini umehluko?

Ngaphambi sikhuluma umsebenzi uqobo nabameleli bayo, kanjalo uyokuqonda ekuqaleni yilokho: Kuyini SMM? kunjani ezahlukene kusukela Smo? nendima eyadlalwa lezi zinto ekugqugquzeleni isayithi / umkhiqizo / inkampani Ze-Internet?

Uma siqhathanisa ne SEO, le Smo - usebenze ngokuqondile "ku" futhi "nge" indawo (nokwenza yangaphakathi), kanye SMM - Umsebenzi ngaphandle (nokwenza zangaphandle) kanye zokuxhumana nokumaketha.

Ingqikithi SMM-umsebenzi

Social Media Marketing okuhloswe ngayo ukugqugquzela izimpahla kanye nezinsizakalo kwisayithi, zokuxhumana, izinkundla namabhulogi ukuze ubenze liyabonakala futhi ngaleyo ndlela ulethe izivakashi okubhekiswe - amakhasimende, amaklayenti, kanjalonjalo.

SMM-ngokuvamile kudidaniswe umsebenzi Smo. Nokho, lawa ezindaweni ezimbili ezihlukene ngokuphelele umsebenzi letentelwe kuphumelelisa omunye umgomo - ukukhuthaza brand. Ngokungafani Smo Marketing zokuxhumana nabantu aluhileli noma yimuphi umsebenzi ngqo website yenkampani, okuqukethwe kwayo, ushintsho kanye nokwenza. Wonke lo msebenzi Kuyaqhubeka ngaphandle isayithi futhi ukuxhumana nabantu abahlosiwe, edonsa abasha ababhalisile kusayithi kanye namakhasimende esizayo, kanye bushelelezi the izingxabano ezivela emhlabeni inkampani / brand / umkhiqizo by izimpendulo abanekhono negative Izibuyekezo / imibono.

Ngakho, singasho ukuthi SMM - buyindlela ephumelelayo ngokudala umfanekiso omuhle inkampani noma umkhiqizo, ikuvumela ukuba ngokushesha ukudlulisela ukwaziswa yayo nezithameli ngenxa umsebenzi asebenzayo in amanethiwekhi omphakathi.

ka SMM kanye imikhawulo umthwalo Specialist

Ngoba manje usune ukuqonda ezinye by SMM-imisebenzi, ungaya ingxoxo lochwepheshe nekuwusebentisa. Yini okufanele ibe isicelo ekahle kulesi sikhundla, yini ulwazi namakhono ukuba ngumnikazi futhi, ekugcineni, yiziphi main imithwalo yemfanelo SMM-Imenenja kule nkampani?

Ake uqale nge yokuthi mkhakha kuyinto empeleni esasisesisha futhi azikaqondakali ngokuphelele kokubili abaqashi kanye abafuna umsebenzi esifundeni. Yingakho namuhla kukhona abaningi kangaka yabantu eziningi kangaka ezihlukahlukene futhi ngokuvamile eziphikisanayo nemibono mayelana ububanzi futhi imingcele umthwalo SMM-imenenja. Ngokwesibonelo, akufanele bahlanganyele ukukhangisa yesikhathi esisodwa futhi PR-imikhankaso (kungumsebenzi ongoti e-PR kanye nokukhangisa inthanethi) noma nokwenziwa kwemigomo iziphakamiso, uqhuba iklayenti (lokhu nomphathi we-akhawunti ngokushesha umsebenzi).

umphathi SMM - specialist ubani onomthwalo ukugcinwa kanye ukukhuthazwa sha / umkhiqizo ekuxhumaneni nomphakathi. Umsebenzi waso wokugada - ukufeza ethize imisebenzi aphathiswa commercial ndawo (amaqembu, amakhasi, blogs) by wokukhulumisana kanye nezithameli Internet. Kulokhu, inkinga ingase ibe khona ehlukile: yokuthengisa, ukwandisa ulwazi ngomkhiqizo futhi isitoreji umkhiqizo, ngcono isithombe lenkampani kanye nabanye.

Ngakho, kukhona izinkomba ezimbili eziyinhloko yomphathi amanethiwekhi omphakathi:

• ukuheha kanye ukwandisa izethameli (ababhalisile);
• umsebenzi ezihlanganisa izilaleli (zokuxhumana, ukuphendula imibuzo / imibono / umsebenzi nge impendulo engeyinhle).

I SMM-Imenenja imatasa emini?

Banikezwe ngenhla, kuyathakazelisa ukwazi ukuthi kudlule isikhathi onguchwepheshe SMM? Ukuze isebenze ukuze sibe abafundisi abaphumelelayo, kubalulekile ukuhlela ngendlela efanele. Ngakho, emini SMM-schiku isidingo:

1. Gada thematic imithombo, isheke izibuyekezo emkhakheni. Kubalulekile ukugcina iso ezintweni izindaba zakamuva olufanele izithameli zakho (futhi kuyinto efiselekayo ngaphambi kwaleso senzakalo bazi ababhalisile).
2. Gcwalisa indawo efanele kanye nokuqukethwe ezithakazelisayo ukuthi kuzokwenza amazwana izingxoxo phakathi ababhalisile. Lokhu kusiza imisebenzi eyabelwe emsamo, futhi kungakho izilaleli.
3. ukusebenza njalo nge amazwana aphuma emphakathini. Lena enye yezinhlobo ezingu-main SMM-umphathi imisebenzi. Kubalulekile nje ukuphendula imiyalezo kanye nemibuzo, kodwa futhi ukukhuthaza ingxoxo eyengeziwe ezinye izihloko phakathi ababhalisile / amalungu omphakathi.
4. Ukukhiqiza amandla izilaleli ngokukhangisa / sokukhomba. Umphumela umsebenzi kufanele kube isenzo-abasebenzisi: ukuthenga, yilungu leqembu. Kulokhu, izethameli akufanele okungahleliwe, kanti futhi nanjengento ezothola, noma okushiwo umsebenzi ke kuzoncishiswa zero.
5. Ukuhlaziywa ngokwawo mayelana nomsebenzi owenziwayo. Kubalulekile ukuba sihlaziye umsebenzi site ngokwayo, khona-ke kuyinto umdlalo izethameli ebhekiswa phansi okuhloswe futhi nokwanela okuqukethwe edonsa nezilaleli. Kudingeka nokuba Kufanele uhlole ukuthi SMM-umsebenzi nomthelela ekuzuzeni izinhloso lenkampani - Ukwanda kwenani bhalisiwe kwisayithi, ukwandisa isibalo izingcingo kanye ukunwetshwa neminye imisebenzi yakho ku ingxenye labo abangase babe abathengi.

Kuyini, SMM-onguchwepheshe? Izimfanelo kudingekile lochwepheshe

Uyavuma ukuthi ngenhla Izinjongo akakwazi ngokuthi elula, futhi yebo, amandla awayona wonke umuntu, eyayizibiza ngokuthi "SMM-umphathi". Yeka ukuthi luhlobo luni izimfanelo nokomuntu siqu kufanele umfakisicelo lo "title uyaziqhenya"?

1. Esokuqala futhi ungomunye wemisebenzi ebaluleke kakhulu - ikhono lokukhulumisana. Futhi hhayi nje, futhi cishe futhi ngokuqondile neqembu elithile labantu (phela wonke umuntu udinga siqu, imithi yabo ekhethekile). It okungukuthi khona kwale izinga kunomthelela nezithameli bese udala evumayo umoya ngaphakathi iqembu / umphakathi.
2. Ukuqonda hhayi kuphela tinhloso inkampani, kodwa nezinto ezithandwa umphakathi. Kungakuhle SMM umphathi kufanele "yabo" phakathi ababhalisile - ezingaba amakhasimende.
3. Amandla ukuze ngiwufeze ngesikhathi izenzakalo. Isikhathi ethola nokuhumusha ulwazi olufanele, umphathi izogcina umphakathi mkhuba futhi ulisebenzise ukukhuthaza brand / umkhiqizo.
4. Amandla ukukhuluma izilaleli ngolimi olufanayo, okubandakanya choice kwesokudla ifomu kanye nokuqukethwe amazwana, kanye eqakathekileko - (! Lesi sici lubaluleke lapho sisebenzelana okuqukethwe ukuxhumana nomphakathi, ngoba kumelwe azimisele ukwabelana bona) amancoko.
5. Amandla otzerkalivat imizwa izilaleli, esakaza isimo esihle eqenjini, kanye nekhono isebenze kahle ne Izibuyekezo ezingezinhle.

Ngaphezu kwalokho, uchwepheshe ezinhle kufanele kube nomsebenzi savvy, amathuluzi siqu zokuxhumana. Ngakho, akukho umonakalo kuyoba ukuqonda ukuhlaziya SEO, izinhlelo, ukuqonda (okungenani eyisisekelo ezingeni) API we ukuxhumana nomphakathi.

Kungani kufanele 'ufuna "ingcweti endaweni SMM?

Namuhla akusiyo kaningi ukuhlangabezana icubungulisise athuthukile emkhakheni wabo SMM-Imenenja ezinjalo. Imisebenzi, Okwamanje, ngokwethukela ungaveli ethandwa search emisebenzi amasayithi. Uma - omunye ngubani amaphupho nge-career emkhakheni inthanethi wemakethi ke ngiphindelela le sihloko futhi bazise ikhwalithi ulwazi lwabo, namakhono. Ubuthakathaka lingathuthukiswa njalo ukudanisa nokwakha, into esemqoka - ukuze sibe nesifiso hhayi ubuvila. Nokho, SMM-Imenenja iholo - lungesinye sezisusa ube pro real, singene inkampani omuhle njengoba onguchwepheshe. Kwezinye izindawo akhokhe SMM-payers ifinyelela ezingeni ruble ayizigidi 100 nokuningi. Ngakho-ke, uma uzizwa amandla - hamba ngoba!