Umncintiswano wemakethe yindawo efuna idumela elihle

Namuhla, ukuncintisana kwemakethe akuyona nje igama, kodwa inkulumo echaza uhlobo lobuhlobo emphakathini. Ithonya lakhe alinganiselwe ebhizinisini yedwa. Umoya wokuphikisana ukhona yonke indawo: kusukela emasimini ezemidlalo kuya ezindaweni zokuthandana. Noma kunjalo, umbono wokuncintisana emakethe yiyona nkathi yezomnotho, okuhlobene kakhulu nezwe lezezimali kanye nebhizinisi. Ngakho-ke yikuphi lokhu, futhi kuthinta kanjani imisebenzi yansuku zonke yabasebenzi bezomnotho?

Uma sithatha lo mqondo ngomqondo obanzi, ukuncintisana kwemakethe kungabakhiqizi, abaxhumanisi, abathengi noma yini, nokuxhumana kwabo njalo phakathi kwabo. Ukukhula kwalolu hlelo kungenakugwema futhi kukhula nezinga lokusetshenziswa. Umncintiswano weMakethe, empeleni, ubukhulu bezomnotho kubukeka kahle. Umsebenzi wokuqala lapha ukunqoba umncintiswano futhi ube "kumama". Ngomqondo omncane, ukuncintisana kwemakethe kungukungqubuzana okwenzeka phakathi kwabahlanganyeli bemakethe ngezimo ezingcono (ukukhiqizwa, ukuthenga nokuthengiswa kwempahla kanye nezinsizakalo).

Ngokuvamile, izimpahla / izinsizakalo zamafemu ku-niche efanayo yemakethe zithwala imingcele encane yokwehluka okuphawulekayo. Ungazimela kanjani ngokumelene nesizinda jikelele? Ezinye izinkampani zikhetha ukwandisa isabelo sabo sokuthengisa ngokuya endleleni yezindleko zempi. Abanye bazama ukuthola impumelelo ngokuthuthukisa ikhwalithi nokuthembeka kwemikhiqizo yabo. Bobabili abanamahloni ukushushula ifulegi elimibalabala lokukhangisa, bezama ukuthola udumo kumbuthano wabathengi (ngokuqhubekayo bakhohlwa ukuthi "owaziwayo" akusho ukuthi "ukhethe") ... Ungabamba kanjani umvuthwandaba wakho futhi uhlale uhamba ngokuvumelana nempahla yesimanje- Ubuhlobo bemali? Kusukela kusuqhinga lokubambisana ukuze kusetshenziswe isimo esithile, inhlangano ngayinye ihamba ngendlela yayo eyingqayizivele. Kodwa ingabe kungenzeka ukuthi kube khona indlela yonke yokuhamba phambili kubangani?

Amafomu omncintiswano wemakethe ahlukene. Kuvunywa ukuthi umncintiswano uphelele emazweni athuthukile nalawo athuthukayo (nakuba lokhu kungekhona njalo).

Ukungaqiniseki ngempela, inkampani ayinayo okwanele ukugcina isandla sokunene phezu kwe-pulse yabathengi, nangesobunxele - emphinjeni wokuncintisana. Isibikezelo sesikhathi eside senkampani, obuningi bobuholi obungahlanganisi ukubaluleka okwedlulele kudumela, kuyadabukisa, ukukhathalela kuphela "ukuhlonishwa negolide". Ngakho ukusho, "yoma oars, mnumzane!". Umncintiswano weMakethe uyimvelo enobudlova, kuphela kuphela okukhona okungasinda.

"Idumela elihle lenkampani iyintsha-mali ephumelelayo kakhulu ekusimeni kwayo kwesikhathi eside," - ngalokhu kuzwakala umthamo ongcono wezenhlalakahle. Akuzange kube khona isitatimende esinjalo lapho kuxoxwe khona nezinhloko zamabhizinisi amakhulu.

Idumela elihle ebhizinisini lichazwa ngokuthi ukuziphatha kwenkampani emakethe, okuwukuziphatha nokuziphatha, okuhlala ngaphandle kwemisebenzi yayo yokukhiqiza. Eqinisweni, kuyinto engabonakali yebhizinisi elinquma izinga lokuheha le nkampani.

Izinzuzo zedumela elihle ziyabonakala. Lokhu kubambisene isikhathi eside, kanye neziphakamiso zokutshala izimali ezingaphezulu, futhi nethuba lokuheha abachwepheshe abasha abaqeqeshiwe. Futhi, idumela "elungile" le-firm liyisizathu esinamandla sokugqugquzela abasebenzi asebevele bakhangwe. Kukhona amacala abonakalayo abasebenzi abenza izenzo zobuqhawe egameni lenkampani yabo (njengoba, isibonelo, ngesikhathi somlilo ngo-2003 kwesinye sezitolo zeKoenigsegg, lapho abasebenzi bekhulula imishini yabo nemikhiqizo emlilweni ngaphandle kokulinda abacimi bomlilo ukuba bafike).

Yebo, ukuthembeka komthengi ngokuqondile kuxhomeke kudumela lenkampani. "Wonke umuntu ufuna ukuthenga kumfana omuhle," kukhumbula isichazamazwi esidala saseMelika, okuyinto enzima ukungavumelani.

Izingozi ezingase zihlangane ngokusebenzisa "igama elihle" emncintiswaneni yilokhu:

• Kukhona njalo umuntu ofuna ukuphazamisa idumela lenkampani yakho, oye wadala isikhathi eside futhi ulokhu udala. Futhi konke kuzokwenziwe ngamakhono akho okuzombusazwe.
• Inkampani ingase ibe "ehlobene" nemisebenzi emisha. Idumela elikhona libeka njalo izibopho ezithile, kudingeka lihambisane. Uma abathengi nabalingani bezwa bekhohlisiwe ekulindeni kwabo, lokhu kuzokwenza ukuthi ibhizinisi lakho libi kakhulu kunezintandokazi "zezitha."

Yiqiniso, idumela elihle aliyona i-panacea yezinhloko ezikhishwa ngabathengi, kepha namanje ithuluzi eliphumelelayo elingasiza kakhulu inkambiso yenkampani ekufezeni imigomo yayo.