Kuyini vodka ekhethekile "Morosha"?

Akukho nkampani bejabule kakhudlwana abadala, njengoba utshwala ezinhle. Nakuba izingozi iziphuzo utshwala equkethe ungakhuluma eziningi ngaphansi kumathebula yethu ngeke. Ngakho-ke, kubalulekile ukwazi ukuthi iyiphi imikhiqizo oludakayo ezenziwe ngaphandle kwalokho amakhemikhali "ngokungekhona okwemvelo" futhi okuyinto edume ngokuthi "palonoy-vodka."
Esikhathini esingeside ngakho edlule, uvele TM "Morosha" emakethe Ukraine. Igama engavamile kanye nokukhangisa umkhankaso ezinhle lwenza lo vodka inzuzo ukwanda phakathi Ongoti abaningi iziphuzo ezidakayo nezinto zokuhlanza kwamanye amazwe. Uyini umehluko phakathi vodka "Morosha", ke ngempela uhlukile ngezithako zawo nokuthi Izibuyekezo ngalokhu utshwala - kanjalo uyokuqonda oda.

brand indaba

Ngo-August 2011, e edolobheni laseLviv (Ukraine) utshwala ngamazwe ubambe Global Imimoya baqala ukunyathelisa likagologo ekhethekile okuthiwa "Morosha". Ohlukile lesi siphuzo ukuthi ngokungafani nezinye, kulo vodka esetshenziswa lamanzi esiphethu ezisuka kule mithombo Carpathians. Lokhu, ngokusho umkhiqizi, kwenza vodka "Morosha" ethambile futhi lemvelo.

Omkhulu ukukhangisa umkhankaso owenziwa ikakhulukazi ku-TV, umzalele izithelo: e 2 izinyanga ngu-1 million isiphuzo amabhodlela kwathengiswa.

Abathengi bathandile vodka umsungulo "Morosha", okuyinto kwaphawuleka uma siqhathanisa nabanye iziphuzo eqinile yentengo esigabeni esifanayo.

Ngokuhamba kwesikhathi, ukukhiqiza "Moroshu" zaqala ngo-Russia - Vologda. Siye ayikashintshi noma iyiphi ekwakhiweni noma design "Moroshi", kodwa labo baye bazama vodka futhi lapho, futhi kwakungekho umehluko ukunambitheka.

Ukwakheka vodka

The main "iqhinga" isiphuzo - ukusetshenziswa lamanzi esiphethu e kwengoma. Khiphela nabo umthombo entabeni "Mizunskoe" esiqeshini Lisinets Ivano-Frankivsk esifundeni. Ngenxa yokuthi amanzi hits endaweni engamamitha 1122 amamitha ngaphezu kolwandle, it has a ehlukile amaminerali kwengoma. Amanzi efanayo usetshenziswa njengesibonelo ekamelweni lokudlela esifundeni, futhi ungakwazi ukuwaphuza ngaphandle pre-zokuhlunga.

Amanzi uvunyelwe ukuma isikhashana, ngemva kwalokho-ke silungele ukwenza vodka kuwo. Ikakhulukazi lokhu lamanzi esiphethu is wacosha utshwala "Lux", okuyinto kwakha ukunambitheka esiyingqayizivele utshwala futhi sithinta umsungulo yayo.

Ukuze alondoloze ngokugcwele umfanekiso "eco" e "Moroshu" wanezela imimoya elimnandi lemifino entabeni futhi infusions izimali oatmeal. Ngakho, lesi sitshalo "Hetman" ukudala vodka esiyingqayizivele ngaphandle liphinyiselwe utshwala ukunambitheka.

ukumaketha

Ekuqaleni, evgeniy Chernyak kumnikazi wenkampani ubambe ukwenze yokubeka uphawu 'Morosha "ngezithukuthuku umkhiqizo kwemvelo. Naphezu kweqiniso lokuthi inani lale vodka ingaphezu Ngokwesilinganiso, sibonga engokwemvelo kanye umsungulo yalesi wokuphuzwayo onjengowasekuseni abathengi.

"Morosha" - leli zwi livela kuJehova lwesigodi kwabakhileyo Carpathians elimelela buyinto asemkhathini lapho phezu umusi ihlathi avuke izihlahla, kepha efaniswe inkungu. IZwi lafika njengoba brand e umsindo, ikakhulukazi abathengi musa noma ucabange ngemvelaphi izwi.

Ngokushesha ke umkhankaso ukukhangisa umkhankaso omkhulu ku-TV. infomercial Beautiful nge ukubukwa lweziNtaba ZaseCarpathian futhi esicacile nge isiqalo "eco" uye abanesifiso eziningi. Futhi ubeke inkulumo ngendlela engokwemvelo yale abakhiqizi vodka "wathuthela" futhi egabheni ngesimo amaconsi ezinegama ngesimo iqabunga. Kwakuyisenzo esasibonisa ucezu esihle egqamisa "Moroshu" emashalofini phakathi kwezinye vodkas. Futhi kuyahluka kukakhokho ibhodlela, ezenziwe ngezinto zemvelo eluhlaza.

Ngokuhamba kwesikhathi, umkhankaso wokukhangisa ukuthi leaked ku-intanethi, kanye nekhwalithi iwebhusayithi TM olusemthethweni sidaliwe "Morosha". Ngokuhamba umsebenzi wakhe kodwa inhliziyo yayibukhuni akavumanga isikhathi eside ngaphezu nabantu abangaba yishumi nambili. Ikakhulukazi kule ndawo aye wenza izithombe esiyingqayizivele, eqoqwe eziningi ulwazi mayelana endaweni futhi wasungula version zamadivayisi eselula.

brand impumelelo

ukukhangisa eyindida futhi okugcizelela engokwemvelo wenza yakhe: ukuze kube manje, "Morosha" e-Ukraine kuba phezulu 5 vodka ethandwa kakhulu kuleli zwe futhi lizofika ngokuqinisekile kuyanda eRussia. Ngo-2013, e ezweni likagologo kuboniswe ukuthuthukiswa ezithandekayo usuthandwa ku-81%. Lesi sibalo - enye yezindawo ezinkulu kakhulu emhlabeni ngokuba velocity esiphelweni ye-brand.

Kusukela 2013, e-Russia ngesikhathi "North Russian" e Vologda ukukhiqiza vodka "Morosha" ngoba emakethe Russian. Lapha-ke ukukhiqiza ubuchwepheshe obufanayo, kodwa lamanzi esiphethu emthonjeni Karelia. Nakuba lokhu ingenye brand, abathengi abaningi banomuzwa umehluko okukhulu vodkas ezivela emazweni ahlukahlukene. ERussia, akunjalo eliphezulu vodka "Morosha" Izibuyekezo ikhasimende - ubufakazi.

Amafomu "Moroshi"

Kuye ukuphakama lapho amanzi akhishwa umthombo ku Carpathians, abakhiqizi ngikudalile ukulungiswa ezinhlanu ezahlukene kwalesi utshwala.

• "Spring" ( "Dzherelna"), lapho amanzi akhishwa endaweni engamamitha 470 m ngaphezu kolwandle.
• "Carpathians" - 630 m.
• "Okuvikelwe" - 850 m.
• "Ngo amanzi echibini Synevir" - 989 m.
• "Premium" - 1050 m.

Futhi, kusukela ekupheleni kuka-October 2015-ke wakhipha "Vodograyna" vodka ekhethekile. Amanzi ukuthi likhiqizwa ezingeni ukuphakama 430 ukuphakama. Kungezwe ke okukhishwe ka milfoil, lemon ikhasi elderberries abamnyama.

Umbandela wokuthola eRussia, okuyinto libhekene vodka "Morosha", - lizinga umsungulo. Ngakho, kuba 1, 2, no-3 ezingeni, futhi ikhasimende ngalinye kungaba pick out abanye baqagela ngokunembile. Ngakho-vodka "Morosha 3" - linamandla, futhi 1 - soft kakhulu. Amabhodlela ekhiqizwa ivolumu 0.5, 0.7 no 1.0 litre.

Izibuyekezo "Moroshe"

E-Ukraine, lokhu vodka kuyinto ukunambitheka ezahlukene ngempela. Ngenxa ezihlukahlukene enkulu ukukhetha okukhethwa kukho ozithandayo kumthengi lula kakhulu.

Ngokuvamile, lapho kudabuka khona lolu vodka "Morosha" - omunye ethandwa kakhulu, naphezu kuyanda jikelele kwamanani kuleli zwe. Lokhu kungenxa ikhwalithi isiphuzo, okuyinto lihlukile imikhiqizo yezinye abakhiqizi umsungulo ukunambitheka.

ERussia kuhlukile. abathengi abaningi bathi vodka ikhiqizwa ngesikhathi isitshalo "North Russian" - hhayi okungcono, yize isetshenziswa impela izinga utshwala "Alpha". Ngaphezu kwalokho, abanye abathengi wakhononda mouthfeel hhayi kuphela ezingemnandi yalesi siphuzo, kodwa futhi iqiniso ukuthi zilimaze at okushisa ngezansi 0. Ngakho-ke, e-Russia hhayi ngakho vodka ethandwa "Izibuyekezo Morosha 'ku-inthanethi imithombo - ubufakazi.