Kuyini isampuli? Isampula - ke ...

Abaningi bethu bazi ngokuhlangenwe ukuthi umsebenzi ukumaketha (amasampuli kuyingxenye ke) limelela esibalulekile ngokuletha emakethe komkhiqizo omusha futhi ukwandisa ukufunwa umkhiqizo kakade ayatholakala emakhemisi. Yiqiniso, ithuluzi eliyinhloko esetshenziswa abakhangisi isikhathi eside kwaba ukukhangisa. Kodwa ngaso sonke isikhathi ukuba ukukhuthaza yokuthengisa of ngokwanele yayo. Kule ndaba, izinkampani namuhla eziningi ziye zanquma ukuba leli thuluzi njengoba izibonelo zalokho (ukwabelana ngaso amasampula Giveaway umkhiqizo). Nikezela bajwayelane umqondo ngemva kokuzwa ngokunukubezwa nokuqokwa kwakhe, umsebenzi nezinhlobo.

Kuyini isampuli?

Kafushane singasho ukuthi izibonelo zalokho - iyithuluzi umkhiqizo ukukhuthazwa emakethe ngokusebenzisa ukusatshalaliswa amasampuli amahhala, noma ukusatshalaliswa amasampula njengoba ibhonasi ngokuthenga kwe kunoma imiphi eminye imikhiqizo. Kulokhu, amasampula ungezwakala esitolo, ukusakaza nasendlini ngendlu kumakhasimende angaba namandla, ngeposi, njll Ngokusho kochwepheshe abaningi, izibonelo zalokho - .. Lokhu ingenye yezindlela eziphumelela kakhulu ukukhuthaza umkhiqizo omusha. Nakuba kunjalo, ukusetshenziswa kwaleli thuluzi ubonisa imiphumela emihle kakhulu esimweni isidingo ukwandisa yokuthengisa, sekuyisikhathi eside okuyinto abelokhu ekhona kule emakethe.

Lapho kunengqondo ukuba sifeze izibonelo zalokho?

Lokhu isiqondiso ukumaketha Kunconywa ukuba isetshenziswe ezimweni ezintathu ezilandelayo:

- Ukhiphe ukumaketha umkhiqizo omusha futhi ufuna tshela nalo abathengi ezingaba khona.

- hhayi kangako kukhulu phakathi abathengi imikhiqizo yakho ifunwa kakhulu kwamanye, futhi ufuna ukuthuthukisa sibalo.

- Ufuna ucwaningo emakethe, injongo okuyinto ukuthola ukuthi imikhiqizo yakho ufana nabantu.

Kunanzuzoni izibonelo zalokho?

Njengoba singabona, izibonelo zalokho - lokhu buyindlela ephumelelayo kakhulu. Phela, umthengi ezingase zibe ngeke banethuba eliyingqayizivele ukuba uhlole nokuthi uquketheni nokuqukethwe, ukubunjwa, ukunambitheka, lula ukusetshenziswa, kanye nezinye izici izimpahla. Futhi konke lokhu ngokuphelele free. Inzuzo enkulu lapha ezidonsela ukunakekela umkhiqizo wakho eliyenza kungenzeka ikhasimende ukuba ishintshe kusuka esincintisana kumkhiqizo wakho.

Isampula Marketing iyithuluzi eliyingqayizivele, ngoba ikuvumela ukuba amboze ezihlukahlukene imikhakha komkhiqizo. Lokhu ukudla, izimonyo, futhi kwamakha nokunakekela siqu imikhiqizo, kanye nemikhiqizo isilwane, nokunye okuningi.

Ngaphezu kwalokho, ukwenza amasampuli kungaba kwenziwe hhayi kuphela endaweni ukudayiswa ngqo kwezimpahla (ezifana, isibonelo, iwayini), kodwa futhi ezindaweni ezivulekile (ezitaladini, amapaki, njalo njalo. N.). Lokhu kunciphisa izindleko nobunzima ukubambisana isinyathelo ngqo ekuphathweni Izitolo okudayisa. Ngakho, ngamafuphi, sinikeza izinzuzo zaleli ithuluzi lokumaketha.

Izinzuzo amasampuli

Ezinye izinzuzo ezingukhiye zifaka:

- Ukuheha intshisekelo yalabo abangaba umthengi ukuba umkhiqizo wakho.

- Kungenzeka umthengi kushintsha kusuka imikhiqizo izimbangi 'ukuba umkhiqizo wakho.

- Formation imikhuba umthengi ukuthola ukukhuthala umkhiqizo wakho.

- Isakhiwo kanye nokuqinisa isithombe omuhle umkhiqizo wakho emehlweni labo abangase babe abathengi.

izinhlobonhlobo amasampuli

Zintathu izindawo eyinhloko amasampuli nokumaketha. Sinikeza ukuthola okwengeziwe ngazo.

1. Ukusatshalaliswa namasampula omkhiqizo. Lolu khetho isikisela ukuthi mkhiqizo iphakethe, okuvumela umthengi ezingaba ukuthatha nawe futhi, uma kunesidingo, ukusebenzisa nezinye izinjongo ekhaya. Lolu hlobo amasampuli libizwa amasampuli ezomile. amasampula Ukudluliselwa out kungaba cishe kuyo yonke indawo: emgwaqweni, ngo esitimeleni, eziyinxanxathela, njll Kuyathakazelisa ukuthi ungabona isampuli ezibhedlela ... Kungabonakala sengathi ukhathele ngemuva kokubeletha kwabesifazane hhayi ukukhangisa nanoma yiziphi izimpahla. Nokho, ezinye izinkampani, ikakhulukazi ngokunikela imikhiqizo izinsana ukunakekelwa, yiphani njengezipho izipho omama abasebasha lahlukene khulula umkhiqizo izithombe. Uma owesifazane uyokwaneliswa izinga izimpahla, kungenzeka kakhulu ukuthi esikhathini esizayo sizosebenzisa imikhiqizo yalesi brand ethile.

2. Wine. Lolu hlobo lwe-izibonelo zalokho ubizwa ngokuthi izibonelo zalokho ezimanzi. Kulokhu, abathengi ezingaba ukunikela ukuzama imikhiqizo ngqo amaphuzu yedivayisi yokuthengisa. Ngakho, kwaba sobala ukuthi uma umthengi ngeke bumnandi noma ezinye izici umkhiqizo, Kulapha on the spot, uzokwazi uyithenga.

3. HORECA. Lolu hlobo lwe-izibonelo zalokho kuhlanganisa amathilomu, zokudlela namahhotela. Kulokhu, njengoba umthetho, ezihambayo imikhakha komkhiqizo ezilandelayo: ikhofi, iziphuzo ezibandayo noma uphuzo oludakayo, ugwayi.

Yini okufanele sinake inhlangano amasampuli

Ukuze bekhankasela okukhuthaza imikhiqizo yakho ephumelele nge impumelelo esiphezulu, kubalulekile ukuba acabangele izici ezilandelayo:

• Proper futhi ekhangayo ukuma design namasampula omkhiqizo, kanye abagqugquzeli ukuqeqeshwa. Futhi ukulalelisisa ukubukeka kwabo, ngoba kuyoba amakhasimende ezingase zivele umkhiqizo wakho.
• Ukukhethwa nezithameli, indawo kanye nesikhathi senzo. Kubalulekile ukubala ncamashi lapho endaweni yokudayisa evakashela yisibalo esikhulu sabasebenzi esingakaze amakhasimende akho ezingaba khona.
• Qiniseka ukuthi waphinda qiniseka ukuthi esitolo lapho ohlela usabalalise izithombe khulula, lo mkhiqizo angathengwa.
• Gada umsebenzi abagqugquzeli. Phela, kungenzeka ukuthi bamane bathathe amasampula akho ucezu, elikhiphe kubo ngoba basakaza.