Izinhlobo ajwayelekile kanye entsha ushokoledi "Ubisi"

Abantu abaningi baye bazama ushokoledi izwe brand "Milka", kodwa hhayi wonke umuntu Ubala flavour ukuthi inkampani unikezele ngesikhathi yayo umsebenzi eminyaka ubudala. Ngaphezu kwalokho, akuzona zonke flavour zenziwa emazweni ahlukahlukene ngenxa yezizathu kuyaqondakala, ukuthuthwa kwezimpahla, imishini kanye izinto zokusetshenziswa. Nokho, yilo abathandi amnandi abayeki nge ukulangazela kulindeleke izinhlobo ezintsha zezinto eziphilayo.

Mayelana inkampani

Kusukela 1901, "Ubisi" ukhiqiza yokudlanga kakhulu ubumnandi emhlabeni - ushokoledi. Ngu ingenela umugqa phambili nezinye izinkampani (Nestle, Ferrero Roche), umuntu owakha izozama ukuze kuhlaliswe zonke izifiso umthengi. Ngokuthakazelisayo, ngokuvumelana kweminye imithombo, "Ubisi" inombolo eyodwa ukwenziwa ushokoledi eYurophu.

Njengamanje inkampani ungumnikazi amaphesenti isikhathi ukukhangisa amanethiwekhi ezinkulu ithelevishini emhlabeni wonke, futhi inikeza imikhiqizo yayo ezihlukahlukene zako. Zonke izinhlobo (ushokoledi senziwa ifomula olukhethekile ukuxuba nokhokho oyimpuphu nobisi) bahlolelwa njengoba emakethe, kanye ongoti womshini amaswidi.

Akwaziwa, inkampani usezuze kwayo sibonga ukunambitheka ushokoledi noma inkampani yokukhangisa, kodwa Milka bachuma, okusho ukuthi izinyo elimnandi ungakwazi ukujabulela zonke okuthandwa ezintsha futhi esisha, ikhishwa njalo.

Izinhlobo ushokoledi

Kubalulekile ukuqaphela ukuthi nkampani inyathelisa kuphela ubisi chocolate white. Lolu lwazi hhayi kuphela kwandile, kodwa futhi igama (Ubisi + Ukhokho). Kuvele Eqinisweni ezithakazelisayo ukuthi inkomo onsomi elifanekisela ngobubele umkhiqizo. Empeleni, zonke izinhlobo ushokoledi "Ubisi" Ufake emakethe ngaphandle inqubomgomo nolaka yokuncintisana.

Kusukela ngo-1972, umenzi waqala bandise ukukhiqizwa ezivamile oncibilikile nati flavour entsha. Ngenxa yalokho, kusukela ngo-1980-ke washiya emhlabeni ezinhlanu eziyinhloko ushokoledi wrappers. Manje inkampani ngokukhethekile ezihlukahlukene izimboni: chocolate ishq, amaphilisi, amakhekhe, amabhisikidi kanye nezinye izinhlobo. Nokho, Chocolate, kuyisici esihlupha ngomkhiqizo ngamunye futhi akashintshi lunye lenkampani.

Kule minyaka emihlanu edlule, lokhu inkampani seyithuthuke umkhiqizo emakethe eziningi zokwesaba, banqoba yonke ngaphezulu ethandwa. Nokho, base original okuthandwa ezinhlanu. 2011 kwasinika lonke entsha - evundile ushokoledi "Amagwebu Ubisi".

Izinhlobo ushokoledi "Ubisi" ngesiRashiya

Ngeshwa, izindaba ukufinyelela kithi kancane sekwephuzile. Le nkampani yaqala ngokubambisana neNhlangano Russia kuphela ngo-2004, yethule flavour ezine ukwabelana. Naphezu kokuhlaselwa okukhulu tinhlobo letinsha ushokoledi, okuyinto uqala ukuvela lapha, luhlala imikhiqizo ethengiwe kakhulu: ubisi, hazelnut, nama-alimondi, omisiwe.

Namuhla, nakuba akubona bonke, kodwa eziningi flavour senzeka yabo emashalofini zokuhweba. Phakathi kwabo, a chocolate ukungena nakwamanye amazwe emhlophe caramel kanye nut ofakwe, inhlanganisela izinhlobo ezimbili noma ezintathu. Omunye Tile iqukethe 90 amagremu komkhiqizo, futhi eYurophu yokuthengisa tile ezinkulu ngenkuthalo eyayiqhutshwa 250 g

Esikhathini esizayo esiseduze isivele aziwa izinhlobo eziningi ushokoledi eRussia augmented caramel kathathu futhi amakhukhi amasha ukuthi kakade edayiswa ezweni lendabuko.

eseyintsha

Phakathi imikhiqizo emisha ukubona ukukhanya ngonyaka odlule, ethandwa kakhulu wathola "Milka Lu" futhi "Ubisi Tuck." Okokuqala, bakholelwa izinto ezihlukahlukene ngokuqondene ushokoledi inkampani namakhukhi engunyaza, kodwa awafani. Ahlukile izithombe okuyinto ethulwa ngezansi, zifana, kodwa futhi ezahlukene: umkhiqizo wokuqala okunosawoti, kwesibili - elimnandi. Umkhiqizi ukudlalwa ku kokuqhathanisa, kuyajabulisa ukubamangaza amakhasimende.

Futhi ukudayisa weza ishq futhi chocolate izingane. Ziqukethe ubisi oluningi, futhi ukunambitheka kancane mawkish kuka ezivamile oncibilikile. Okunye ukuhlukahluka nazo ekhishwe ofakwe abahlukahlukene, kodwa, ngeshwa, akuyona ukuthengisa zonke izinhlobo eRussia. Chocolate uhlala omunye ozithandayo awukudla izingane, izinto ezintsha zitholakala ngokujabula.

Yini elindele kithi?

Abaningi entsha kwatholakala inkampani, ngakho-ke kunzima ukucabanga ukuthi sizoba okunye ngathi. Okusanhlamvu, amakhukhi, zonke izinhlobo ushokoledi - lokho ubumnandi ngaphezulu ungacabanga ukubamangaza wonke umuntu?

Nokho, kukhona esinye. In isitokwe at umkhiqizi okuningi "I-Aces up sleeve yakhe." Ngokwesibonelo, amahemuhemu evame kakhulu kusikisela ukuthi maduze inkampani "Coca-Cola" uzoqala nokubambisana asebenzayo nge ushokoledi "Milka". Kunengqondo ukuphetha ngokuthi kuzoba oncibilikile, kodwa akekho owaziyo. Kunoma ikuphi, konke uyahlolwa futhi uzothola ukuhlolwa ngamandla abathengi.

"Ubisi" ngenkuthalo usebenzisa izithelo amalungiselelo, kuhlanganise amabhilikosi, ama-raspberry kanye strawberry. Kungenzeka ukuthi kuzodala ukuxuba ezokwenza touch fresh ushokoledi esikhathini esizayo esiseduze.

umbono uchwepheshe

Naphezu ukuthandwa ushokoledi, akubona bonke uthanda lokhu inkampani. Ezinye amakhasimende ukuthi maduze nje ku umkhiqizo waqala ukuba wazizwa ukunambitheka into ezingezona ezemvelo, plasticine. Ikakhulukazi ngokucacile lomkhuba nasemkhakheni yokunambitha muva umbonile amaswidi ukukhanya. Ahlukile isithombe, esimagama aso okusesihlokweni esithi, uncharacteristic aqukethe izithasiselo ezifana caramels futhi nougats. Le mikhiqizo Uthole izikolo aphansi.

Kubalulekile wazi ukuthi ngeke kucatshangelwe imibono ye nezingane, zona nabantu abahlosiwe embonini ushokoledi. Nokho, yengane okuzwa ukudla kukhona begxile kakhulu ekuqondeni ukunambitheka kuka emthunzini wawo. Ngenxa yalesi sizathu, "Ubisi" uhlala omunye izinkampani ethandwa kakhulu ekukhiqizeni amaswidi eRussia.