Isilinganiselwa abakhiqizi isondo: Bridgestone, Michelin, Goodyear, Pirelli

Ukukhetha ilungelo iraba yezimoto - ukubambelela okuhle, futhi nalo ukuphepha umshayeli nabagibeli. Ngo okukhethekile ezitolo emakethe uhlu olubanzi kakhulu amathayi, ngakho iningi abathengi ulahleke kukho konke lokhu ezihlukahlukene brand kanye tinkhulumo.

Ukuze ngandlela-thile ngithole indlela yabo kanye nokuba, njengoba besho, kuze kube manje, okhonjiswe ukalwe abakhiqizi isondo, okubandakanya brand ethandwa kakhulu baziwa high imikhiqizo yabo futhi uthole uthando abashayeli emhlabeni wonke. Zonke okwethulwa izinkampani phezulu iqhaza njalo kwezinye nemibukiso, lilinganise okusezingeni eliphezulu, thatha amabhonasi, imiklomelo kanye ngokuqinile wakhuthaza ukuze uthole enye uchungechunge yimpumelelo amathayi.

abakhiqizi Isilinganiselwa isondo:

1. Bridgestone.
2. Yokohama.
3. UMichelin.
4. Goodyear.
5. Dunlop.
6. Pirelli.
7. Nokian.

Cabanga ngamunye owayekhona kabanzi futhi uqaphele ezinye izici brand eshiwo ngenhla.

"Bridgestone"

Bridgestone Corporation ungumholi eyaziwako ukukhiqizwa amathayi okusezingeni eliphezulu ukusebenza. Sha silwenza amathayi, ukwamukela ubuchwepheshe bamuva endaweni, futhi ivivinya imikhiqizo yayo ezihlukahlukene izimo zezulu - kusukela kwelanga, kanjalo ukushisa kuya ebusika nokhahlo.

Kule minyaka engu-kweshumi leminyaka, Bridgestone Corporation unyaka nonyaka kuthuthukisa amasondo alo nokwenza eziningi umzamo womshini zobuchwepheshe zenjoloba. Plus, sha kungokwalabo abavikeli oshisekayo imvelo, okusho ukuthi imikhiqizo yenkampani zilungele amazinga "green".

Izici onobuhle

Isilinganiso of "Bridgestone" abakhiqizi IThire lanqotshwa ngenxa jikelele imikhiqizo yayo. Summer amathayi has adhesion kakhulu kokubili endleleni nesasehlobo kanye kweqa ukumelana Inkomba londoloza ngobuningi kukaphethiloli. Winter isondo onobuhle basonta ekilasini elite studless umkhiqizo futhi isici kuheleza esifanayo esihle, kungaba ubuso eneqhwa noma ice golny.

Ikakhulukazi Kuyaphawuleka kukhona imodeli jikelele ukuqinisekisa ukusebenza okuphephile imoto ngaphansi kwezimo ezinzima kakhulu kwemvelo. Ngoba bekulokhu kukhona ice okumsulwa, mhlawumbe alilihle, kodwa edolobheni, nezinkinga yayo ebusika - Luhle.

"Yokohama"

Yokohama Rubber Inkampani waqala nomlando wayo emuva ngonyaka 1917. Futhi manje, iminyaka eyikhulu sha liyaqhubeka lijabulisa kithi ngamathayi okukhulu. Ububanzi wale nkampani uzothola okuthile bona nangamabhayisikili, futhi abanikazi imishini ezimayini.

Kudayiswa ngu "Yokohama" iraba emhlabeni wonke. Abathengi Ungayithola hot El Paso, futhi lapho amakhaza eshubisa umnkantsha Yakutsk.

Ngenxa inkampani marketing abanekhono futhi, yebo, kakhulu imikhiqizo ephezulu, yokuthengisa injoloba, umenzi usunificile ngisho "Bridgestone" (ukhuluphele ngenxa izingxenye ebhekiwe: amabhayisikili, isithuthuthu, imishini ezimbonini).

Eminyakeni eminingi zokukhiqiza isipiliyoni, kuhambisana imikhiqizo eliphezulu anike amandla inkampani amakontileka imali eningi nge sha zihlaba, futhi manje "Yokohama" (iraba) imelele lemikhiqizo ezifana "Lexus", "Porsche", "Toyota", "Mercedes", "Aston Martin" "Subaru" futhi "Mazda".

"UMichelin"

Umlando waleli inkampani edume umhlaba waqala ngo-1830. Indawo nesizotha futhi akuthandeki ngokuthi Clermont-Ferrand UMichelin Umkhulu ihlelwe production ingadi encane, okuyinto waziphatha ukukhiqizwa enjoloba amasondo. Ngemva kwengxenye yekhulu leminyaka lo muntu owayegibele ibhayisikili, owanqoba marathon France-Germany-France, wembula imfihlo ukunqoba kwakhe - sha amathayi, "UMichelin". Nje konyaka nengxenye kakade amashumi ezinkulungwane abasubathi sebemukele lokhu imikhiqizo ephezulu.

Inkazimulo yokuhamba inkampani emhlabeni wonke, futhi uye waba athandwayo Michelin amathayi, ngoba umnikazi wanoma iyiphi imoto enamasondo amabili noma amane zifuna ukuba amathayi ukuthi fikisa ahlula. Unyaka nonyaka, i-brand ithuthukiswe ubuchwepheshe obusha, edonsa ochwepheshe ezihlakaniphile futhi ngokuphumelelayo kahle emakethe, ngenkathi ekuthuthukiseni umkhiqizo wabo.

UMichelin amasondo kanye nalamuhla emasikweni yayo elinqobile. bamabhayisikili abaphambili abaningi bakhetha sha nezinye brand 'UMichelin', hhayi kuphela ngenxa ezinye izinkolelo-ze, kodwa futhi ngenxa izinga okusezingeni eliphezulu ngempela wale mikhiqizo.

"Goodyear"

Abakhangisi Goodyear iThire Rubber Inkampani wazama enkazimulweni. Tyres wale nkampani neyaziwayo emhlabeni wonke. Brand uyawuthanda ukuthandwa enviable phakathi abashayeli akuyona kuphela ngenxa ukukhiqizwa eliphezulu iraba, kodwa futhi yinqubomgomo ukumaketha abanekhono. On the "Goodyear" emashalofini ungathola amamodeli we ezahlukene amanani.

Ekuqaleni kwekhulu lamashumi amabili, inkampani ongene inkontileka levulekile nge inethiwekhi izimboni Genri Forda, ngaleyo ndlela ukuqinisekisa ngokwayo ithrekhi ngqo ikusasa eliqhakazile. Ngu nekhulu, sha ekhiqizwa enjoloba cishe zonke izinhlobo imishini, futhi wafunda inkampani emhlabeni wonke.

"Goodyear" abakhiqizi isondo kufakwe isilinganiso ngenxa ukusetshenziswa kobuchwepheshe obusha emsebenzini wokukhiqiza imikhiqizo yayo, esithinta ngqo induduzo ukushayela. Brand lokuqala lobunikazi amathayi igcwele isiteshi ukuhoxiswa uketshezi. Ngaphezu kwalokho, ubuchwepheshe bokuqopha nge-"ukunyakaza buthule" (akukho umsindo uma isondo yonakele) Futhi liye yinkampani. "Goodyear" kahle ukuhlolwa imikhiqizo yayo imikhondo yayo futhi ngesikhathi ukukhiqizwa aqede ukusetshenziswa kwanoma yisiphi izakhi "ezisinda" kangaka zamakhemikhali.

"Dunlop"

Sha "Dunlop", mhlawumbe hhayi izindebe zonke umshayeli, kodwa ngokuqinisekile wonke umuntu okungenani abake bazijabulela tubeless amathayi. Brand wokuqala wathola igunya lokwenza ukusetshenziswa kwalo buchwepheshe, futhi tubeless amathayi Dunlop aqala ukulinqoba emhlabeni.

Ngaphezu kwalokho, onjiniyela inkampani BakaJehova babephakathi kwabantu baba kuqala ku ukukhiqizwa steel isondo kuya yimpandla, okuyinto ungeze ekuphileni kwabantu ngezinga elingakaze appreciable impilo tekusebenta imikhiqizo. Phakathi abashayeli wanamathela isitatimende esicacile: "Sidinga isondo okuphakade - ukuthenga" Dunlop ".

Dunlop Rubber uyawuthanda ukuthandwa enviable kanye nenamba enkulu amagatsha emhlabeni wonke ikuvumela ukuba badlulisele abantu imikhiqizo efanele. Ingxenye umxhwele amandla ukukhiqizwa inkampani itholakala ezweni yalezi amathayi - e-UK, kodwa lapho kanye namahhovisi ezinkulu e-United States, Japan neFrance.

"Pirelli"

Isiqondiso igunya inkampani - kukhiqizwe amathayi ezemidlalo ikilasi "Formula 1" imoto. pilot Abaningi sportkarov kuyakhethwa Pirelli amathayi inhlanganisela yimpumelelo futhi afanele izici.

amaqembu Ucwaningo abathintekayo ekuthuthukisweni brand kanye nokwethulwa imikhiqizo nephephile ekhiqizwa nge ubuchwepheshe bamuva. Amathayi "Pirelli" kukhona isango kakhulu futhi ngacishe buthule ithrekhi.

A ezahlukene iraba emashalofini sha ivumela yimuphi umshayeli ukukhetha imoto yabo okuthile eyabo, futhi kucatshangelwa izimo zezulu yale ndawo kanti futhi isikhathi sonyaka. Summer amathayi wenze umsebenzi oncomekayo kanye isango kokubili nesasehlobo, okuvumela umshayeli ride ukhululekile. Winter ongakhetha kwafana ehlobo: ubuchwepheshe zanamuhla futhi high quality materials kunendlela ngokunembile ukugcina imoto phezu ezineqhwa.

Zonke-inkathi onobuhle ukuzivumelanisa ngokuphelele izimo zemvelo zamanje futhi ivikelwe kahle kusuka okushisa, ukuze bakwazi ngokugcwele ubizwe jikelele. abashayeli abaningi, zama futhi uphawu "Pirelli", asisakwazi give up induduzo inikeza kumniniyo.

"Nokia"

Nokian Tyres brand ungumholi ingxenye yayo eNyakatho Yurophu. Inkampani ukwenza hhayi kuphela ukukhululwa amathayi izimoto kanye amabhayisikili, kodwa futhi unalo izivumelwano eside nge yezolimo kanye nezimayini izikhulu.

A kuqala for brand babekhona futhi namanje basekhona isondo ubusika onobuhle, uyakwazi withstanding kunesithwathwa olunzima. Ngenxa yalesi umoya, sha balujabulela i ukuthandwa enviable futhi bezwe kwethu. Ngempela, eRussia isiphepho esikhulu seqhwa, iqhwa kanye abandayo - kunjalo evamile.

Kodwa-ke, libanakekele nehlobo isondo ongakhetha lokhu brand: zobuchwepheshe obuphambili, izinto ezinhle kakhulu futhi imiklomelo eminingi ukwenza onobuhle ukuncintisana ngempela uma kuqhathaniswa nezinye abakhiqizi.

Le nkampani isikhathi esiningi kakhulu ebhentshini wokuhlola kanye test ensimini ekuqineni imikhiqizo ungaphakathi ndawo ebandayo, ngakho uma uthenga yimuphi imodeli we ebusika qiniseka ukuthi ngeke behluleka ngikulahle ice noma iqhwa.