Iqhinga sihluke isu, uyini umehluko?

Ezahlukahlukene qhinga kusukela isu? Uyini umehluko phakathi le miqondo emibili? Indoda ethile ehlakaniphile yake yathi okudingeka ucabange osendaweni futhi uthathe isinyathelo - tactically. Isu ngumqondo ajwayelekile, plan, okungase aqukethe amacebo amaningana. Amaqhinga yena, ugxile kuleso sihloko ingxenye plan jikelele. Ekuqaleni, la magama asetshenziswe ikakhulukazi umongo lezempi, manje elisetshenziswa ezihlukahlukene Amasimu kwansuku zonke, kuhlanganise ibhizinisi. Uyini umehluko phakathi amaqhinga kanye namasu, enjalo ebonakala nezilandiso?

Umehluko omkhulu

Isu iyahluka kwenye amacebo ukuthi kukhona ngokuphelele amasu ahlukahlukene ingase ibe izingxenye abamelwe yesu olulodwa. Ngokwesibonelo, kumelwe udala (isu) lokuwina share ethile emakethe. Ungasebenzisa izimali ukukhuthaza brand njengoba ukukhangisa nge udumo ukuzibandakanya (amacebo). Isu lihlanganisa ukuhlela phakathi nempi, futhi emitameni elinokuthula futhi amaqhinga iqhaza ekuqaliseni ukusebenza izimpokophelo, unesibopho ikhwalithi ukuphumelela amasu abakhethiwe.

Iqhinga kanye amacebo kwezamabhizinisi

Ezahlukahlukene qhinga kusukela isu? Ngokuvamile imiqondo le basuke esihlobene futhi nezilandiso nganoma iyiphi indlela, + ngakho ukuhlukanisa kubo ngezinye izikhathi ezinzima kakhulu. Ngamagama alula, kubangela ikhanda isu amacebo - konke okunye. Into esemqoka ukuthi basebenza Ngohlelo, kungenjalo ukusebenza ekufezeni umgomo ayikwazi kubhekwe. Uma kukhona isu ngaphandle amacebo, kusho ukuthi kukhona eziningi imicabango nemibono, kodwa entula izenzo ezithile ezidingekayo.

Uma sicabanga kwenkululeko ibhizinisi, zonke izinhlangano self-ukuhlonipha impumelelo kudinga ukuba "amaphiko 'ezinkulu (ukucabanga ububanzi amasu) futhi" izinyawo "ezinkulu (izinyathelo eziwujuqu okufinyelela imigomo). Ukuze sicacise leli phuzu ngokucacile lokhu, ungakwazi ukunikeza isibonelo ethile umkhakha othize. Ngokwesibonelo, umgomo wenkampani ukutsi umholi ngokuya yokuthengisa endaweni ingxenye emakethe. Tactically lesifanele ukunikela ngaphezulu izixazululo engabizi kunalawo wamabhizinisi ukuncintisana, futhi ngaphandle kokuyekethisa izinga lenkonzo.

isu Ubuciko

Isu izwi livela lesiGreki elithi "strategos", okuyinto uhumusha njengoba "ubuciko" iyonke. Kuvame kudidaniswe amacebo (igama lesiGreki "taktike"), okuyinto uhumusha njengoba "inhlangano yempi." Umqondo wokuqala wegama elithi "amacebo" kuyinto "oda." IsiShayina jikelele Sun Tzu echazwe umahluko kanje: "Akusibo bonke abangalamukela ukubona amaqhinga asetshenziswa ukunqoba, kodwa kungekho okwazi ukubona isu ngokusebenzisa elalineziboshwa usindiso olukhulu." Umehluko phakathi imiqondo "amacebo" futhi "isu" ngokuvamile wukuthi isu yakhelwe eside, futhi amaqhinga - esikhathini esifushane.

Esikhathini ukuqonda yesimanje imiqondo la uhambe ngalé amagama lempi futhi ingasetshenziswa njengendlela ngokusentshenziswa ezihlukahlukene ngemikhuba emibi kwezebhizinisi. Enkabeni yalo, isu - luyimfanelo ukucabanga bekuhlela, ukushintsha inhlangano okuthile. It ichaza izimpokophelo ezizofezwa, kanye nemibono ukuze kufinyelelwe le migomo. Ukuze ukuhlela ulandele tactically ayicabangile isinyathelo esiqondile. Amaqhinga asetshenziswa zihlanganisa izindlela futhi izindlela lobuciko kuqalisa.

Izici imigomo

Ukuqala kokusetshenziswa enhlosweni kungaba ngenjongo futhi uyaqaphela kuthuthuke ngokuhamba kwesikhathi. Ngokulandelana, izoshintsha kanye uhlelo okufinyelela imigomo kanye nezimpokophelo ezifanayo. Ukuqaphela Progressive kanye nokuqaliswa kuhlelwe, kanye lwati lolutfolakele phakathi nalesi sikhathi, ukwandisa ukuqonda yamasu jikelele futhi unikeze isiqondiso sendlela kungaba engcono lula inqubo ifeze.

Strategy kanye amaqhinga: uyini umehluko?

Sage okuthiwa Sun Tzu owake wathi isu ngaphandle amacebo - lena indlela okulengayo yanqoba kanye amaqhinga ngaphandle kwesu - umsindo ukunqotshwa ngaphambili. Ezahlukahlukene qhinga kusukela isu? Isu Kubandakanya ukukhonjwa imisebenzi eyisisekelo inhlangano nokusetshenziswa inhlanganisela ngempumelelo izici nokulawula oluzosetshenziswa ekufezeni.

Isu okuyobabulala noma kungeke kuze kwenziwe. Isazi-French Michel de Certeau kusikisela ukuthi isu empeleni, kudala isikhala ayo akancike. Amaqhinga ngesimo imisebenzi ethize ivumela ukuqaliswa eziyingxenye yesu lobuciko. Alone, akunakwenzeka ukuba sifinyelele umphumela elinqobile.

ukuhlela amasu

Kaningi abantu ukudida isu kanye amaqhinga acabange ukuthi le migomo esetshenziswe khona womabili emkhakheni ukuhlela amasu, kodwa akuyona. Isu iphendula umbuzo wokuthi yini esifuna ukuyifinyelela, futhi amaqhinga - indlela siyaphi bafinyelele imigomo yabo. Yilokho umehluko phakathi iqhinga kusukela isu. Ngakho, isu ukhonza njengesiqondiso ku Inombolo yezenzo. Abanikazi bamabhizinisi amancane abaningi bachitha isikhathi esiningi uhlela impumelelo yakhe kwezamabhizinisi, abazi bona hhayi ukuthi kulula kanjani kungaba. Kubalulekile ukufunda ukwehlukanisa phakathi imiqondo ezifana zamasu kanye nokuhlela wezindlela.

Ezahlukahlukene qhinga kusukela isu? Ubunzima itholakala lokuthi ukuthi kokubili izincazelo ezihlobene eduze futhi, ngeshwa, ngokuvamile esetshenziswe khona womabili. Nokho, isu kuhlangene ngokungenakuhlukaniswa izinqubo ukucabanga adingekayo ukuze uhlele izinguquko, kukhethwa Yiqiniso eminye isinyathelo, nokunye. Kuchaza Imibandela imigomo efiselekayo kanye kungani sidinga ukuba ziyifinyelele. Stage ukuhlela amasu kuhlanganisa imibono ibhizinisi, okubangela umuzwa lembulunga yonke elinezinto ezinhlobonhlobo into kungavela ngenxa ekufezeni isethi.

Amaqhinga - kukhona izenzo ezithile ethathwe ngokusebenza kwesu abakhethiwe. Akha yini okudingeka yenziwe, kulokho oda, nalokho kusho nasengcebweni yabantu. Ungasebenzisa amasu ahlukahlukene, okuhlanganisa inombolo yezenzo ezahlukene kanye nemizamo enqophe ukuze kufinyelelwe umgomo ofanayo. Tactic ngokuvamile idinga ukuzibandakanya lenhlangano iyonke. Phakathi ukuhlela amasu adingekayo ukuze sinqume ukuthi imiphumela ethize ufuna ukufeza (imigomo yakho) nendlela ngeke ukukala le miphumela. Ngo kwakhiwa uhlu izinjongo zamasu kuchazwa, kubalulekile ngonanzelelo amaqhinga ezizosetshenziselwa ukuyifinyelela ngayo.