Inqubomgomo okunezinhlobonhlobo Inkampani

inqubomgomo Trade - iqoqo imisebenzi kanye namasu zihlose ukuthola imigomo ibhizinisi futhi ukuyifinyelela. It washayelwa plan of action ngaphambi inkampani ekhiqiza noma ikhuthaza imikhiqizo emakethe uhlobo oluthile. I inqubomgomo yomkhiqizo kuhlanganisa Inqubomgomo okunezinhlobonhlobo ibhizinisi kanye ukusetshenziswa kwezinqubomgomo ukuhweba. Ukuhweba Isu kunqunywa jikelele amasu ibhizinisi Yiqiniso.

Inqubomgomo okunezinhlobonhlobo kuyinto kwencazelo iqoqo kulawo maqembu umkhiqizo zazo kakhulu luncanyelwa ngempumelelo ibhizinisi kanye ukuqinisekisa izindleko-ukusebenza imisebenzi yayo, ukwakheka ububanzi umkhiqizo ukuhlangabezana nezidingo emakethe, nesimo esingokwezimali inkampani futhi ngetinjongo tayo tekusebenta.

Lapho kumiswa okunezinhlobonhlobo kwemikhiqizo kumele:

- lihlela isilinganiso phakathi kwama Kutholwe imikhiqizo emisha okudinga ukulungiswa kanye ngcono, imikhiqizo bendabuko, kanye akasebenzi;

- Imisa ezahlukene imikhiqizo futhi kuhlelwe ambalwa kanye izinkomba qualitative ;

- Icacisa inombolo imifanekiso, kanye ukulungiswa umkhiqizo ofanayo;

- ukunquma indlela yokwakheka ngibone umjikelezo wokuphila kwe ngomkhiqizo ngamunye, kanye amathemba nokubuyekeza okunezinhlobonhlobo.

kwakhiwa inqubomgomo okunezinhlobonhlobo is ukuze afinyelele imigomo yesikhathi eside futhi zibaluleke ngokukhethekile ngaphansi kwezimo ezinzima yokuncintisana kusebenza umkhiqizo nje okufunwa phezulu uhla futhi izinga. Imibuzo yakhe zithathwa ngesikhathi amasu ibhizinisi ezingeni futhi uyakucabangela izinhloso zayo jikelele zamasu.

Inqubomgomo okunezinhlobonhlobo, ukukhula kwawo kanye nokwenziwa kwezinto kwenzeka wadala ngaphansi kwale mibandela elandelayo:

• kudinga ukuba khona nokuqonda okucacile isu jikelele ibhizinisi emakethe;

• kudinga ulwazi oluhle emakethe kanye nesimo nezidingo imikhakha target yabathengi;

• kudingeka isithombe esicacile kwezidingongqangi ezikhona kanye amakhono ibhizinisi njengoba namhlanje nasesikhathini esizayo.

Inqubomgomo okunezinhlobonhlobo kumele silungisiswe ngesisekelo izimiso ezivamile, batfole emakethe ngesikhathi esifanayo amaqembu umkhiqizo elandelayo:

- eziyisisekelo - izimpahla ukuletha inkampani omningi inzuzo;

- ukwesekwa - imikhiqizo ukuletha enkampanini engaphansi inzuzo kuka eyisisekelo, kodwa ngaso sonke isikhathi siyeza emakethe neliqinisayo izimali;

- amasu - imikhiqizo lapho inkampani uhlela ukwenza inzuzo eningi esikhathini esizayo;

- Tactical - imikhiqizo eyenzelwe ukukhuthaza ukudayiswa iqembu umkhiqizo main.

ububanzi ushintsho kungase kusekelwe izindlela ezintathu:

1. izinguquko ngokuma okunezinhlobonhlobo. Lezi zinqubo bayingxenye diversification mpo womsebenzi ukukhiqizwa inkampani kanye gxila ukunwetshwa noma ukusikwa ukukhiqizwa nezingxenyana ezithile zalezo zakhi, okuyinto yayikade othengwe kusukela abahlinzeki, kanye nekwakha sokusakaza yayo ukukhuthaza yenkampani imikhiqizo ekhiqizwa.

2. izinguquko evundlile kukhona izingxenye diversification ovundlile. Ngakho igama izinguquko ngaphakathi uhla imisebenzi ekhona noma ezindaweni ezakhelene, noma ukufaka emakethe entsha ngaphakathi kohlaka wokubambisana ngaphandle izinguquko amazinga eduze.

3. izinguquko Complex. Diversification kukhona kokubili nendawo futhi zibheka.

Ukunwetshwa noma ukusikwa banga kungase kube ngenxa yezizathu ezimbili. Ngokuvamile, lesi sandiso lihlotshaniswa inqubo diversification noma ukuvaleka okubangelwa isidingo ukuhlanganisa kokubili enezingqimba futhi mpo.