Imoto ukukhathazeka German "Volkswagen" (Volkswagen): Ukwakheka, imoto brand

Ukukhathazeka "Volkswagen" iyona enkulu kunazo zonke emhlabeni. VW Group ungumnikazi wezinkampani eziningi ezithandwayo yezimoto futhi ukhiqiza izimoto emangalisa ukuthi bayindlala kuwo wonke amazwe athuthukile. Nokho, kufanele sitshele kabanzi ngalokhu ukukhathazeka okukhulu.

amaqiniso ezithakazelisayo

Ukukhathazeka "Volkswagen", noma kunalokho ekomkhulu layo, elise eJalimane, Wolfsburg. Ilihumusha igama ngokuthi "imoto zabantu". Kuyinto ongokomfanekiso kakhulu, ngoba ngempela le mishini bayindlala kakhulu.

Kuyathakazelisa ukuthi ngoSeptemba 2011 amasheya ukuvota kwe-Group inani 50.73% is owned by kungekho enkampanini engaphansi owaziwa eliyifa German. Yikuphi, njengoba ungase ukuqagela, iyona Porsche SE. Nokho, kufanele kuphawulwe ukuthi inkampani "Volkswagen" onazo zonke 100% wamasheya lokhu eliyifa. Kwaphela isikhathi eside, izingxoxo ayesezohlubuka ujoyine VW futhi Porsche e isakhiwo esisodwa. Kwakuhlelwe ukuthi uzobe kangaka okuthiwa - VW-Porsche. Kodwa lokhu akuzange kwenzeke (kamuva le ndlela izochazwa).

Kuyathakazelisa ukuthi Martin Winterkorn bekulokhu Usihlalo Webhodi kokubili eyodwa kanye neqembu lesibili. Kodwa ngo-September 2015, liye saphela.

"Volkswagen" Okukhathazayo kakhulu ngendlela 342 izinkampani ukuthi sizibophezele ukukhiqiza imoto ziphinde zinikeze amanye amasevisi ahlobene nezimoto. Kuyinto umxhwele ngempela.

umlando

Ngakho, ngaphambi kokukhuluma ngalokho ingabe ukukhathalela "Volkswagen" Ukwakheka, kuba ukutshela kafushane kuwufanele kithi mayelana nomlando wayo. umdali Its uFerdinand Porsche. Ngo-1938, i-VW imboni lokuqala elalakhiwe. Ngokwemvelo, kwakunjalo Wolfsburg.

Ngo-1960, ngo-Agasti 22, futhi kwakubonakala sengathi ngaphansi kwegama OOO "Volkswagen izimboni." Lapho esezinzile iFederal Republic of Germany, lokhu inkampani okungewakho eLower Saxony. Futhi gama lashintshwa. On the zendabuko, okwenza uhlala ingashintshiwe kuze kube yilolu suku. Ngemva kwalokho Volkswagen AG phathelana wahlanganyela hhayi kuphela enkulu ekwakhekeni izimoto izithuthuthu, kodwa futhi ukuhlinzekwa Logistics nezinkonzo ezingokwezimali. Ngaphezu kwalokho, ngisho ukudla encane ibhizinisi esikhiqiza, kwadingeka lokhu ukukhathazeka.

imisebenzi eminye

Nineties ngokuseduze baqhelile bamela out kanzima emazweni amaningi. Germany azihlukile kanye ukukhathazeka - nakakhulu. Izimoto "Volkswagen" waqhubeka ethandwa, kodwa le nkampani usabhekene obuthile. Kodwa uFerdinand Piëch waqasha umphathi esibucayi, ngokoqobo ukulondolozwa inkampani. Kuze kube 2015 waqondisa izinqubo zezimali. Futhi lo muntu uye wanquma ukwandisa ukukhathalela "Volkswagen". Ukwakheka, okuyinto namuhla siyazi ukuthi akekho uma Piech sasingeyona okhaliphile wemibono kungenzeka.

Ngo nineties ngasekupheleni, inkampani isibe odumile ngaphezulu, ngoba ngaleso sikhathi kwaba khona ukwahlukana Volkswagen Bentley okuveza izimoto-Rolls-Royce. Nokho, kanye Munich BMW, okuyinto ke ephethwe namalungelo walesi brand. "Volkswagen" Kusukela ngo-2003, abangaphezu kuka-labo azisetshenziswa - ukukhathazeka "BMW" ekugcineni wathenga sha-Rolls-Royce.

Isivumelwano ne "Suzuki"

Izitembu ukukhathazeka "Volkswagen" ezihlukahlukene, kodwa abaningi nabo bamangaliswa yokuthi ngo-December 2009, inkampani German unqume ukudala umfelandawonye ngokuqinile Japanese "Suzuki". Kodwa akwenzekanga lutho kakhulu. Ukukhathazeka nje benana ukwabelana (inkampani German wathutha 1/5 wabo bonke amasheya enkampani Japanese). Sabe wenze lesi simemezelo ukuthuthukiswa ahlangene izimoto ekhethekile ngokuphepha chasiselwe isigaba eco-friendly. Kodwa umfelandawonye akuzange kuhlale isikhathi eside. ungazange lidlule Ngisho eminyakeni emibili kusukela cindezela umemezele ngokusemthethweni ukuthi inkampani banquma ukuhlukana ubudlelwane ibhizinisi. Kwathi ngo-2011, ngo-September.

Uqhekeko wadala ngekhulu XX

Ukukhathazeka "Volkswagen" eJalimane iyona enkulu kunazo zonke. uphiko lwayo main ubhekwa ngqo Volkswagen, oveza izimoto eliphezulu. Leli qembu hhayi wayakha njengoba isishintsha inkampani. Le nkampani ibika ngqo ubuholi beqembu.

Omunye brand ethandwa kakhulu futhi "Audi". Ukukhathalela kwakhe volfsburgsky bathengwa Daimler-Benz inomlando omude - ngo-1964, ukuba ngqo. Khona-ke, e-Audi Division Ngajoyina omunye liqinile, wathenga eminyakeni emihlanu kamuva, ngo-1969. Futhi kwaba inkampani NSU Motorenwerke. Yiqiniso, ingeyakho eyathatha hhayi isikhathi eside kangaka - kuphela kuze 1977.

Ngo-1986, i-yokufuna entsha lwenziwe. Ukukhathazeka uthenge esigxotsheni elilawulayo e Isihlalo lenkampani (53 per cent). Kuze kube manje volfsburgskaya Corporation ungumnikazi 99.99% wamasheya. Lokho, eqinisweni, inkampani Spanish ukuthi ephethwe yinkampani German. Khona-ke, ngo-1991, VW wathenga futhi "Skoda".

Amagatsha ezivukayo ekupheleni kwaleyo ema-90

Sithanda ukusho mayelana Volkswagen Commercial Vehicles. Lena - kweyunithi ezimele, ogama imisebenzi zilawulwa VW Group. Kodwa abanjalo kwaze kwaba ngemva kokuba 1995, ngenxa yemizamo phansi umgcinisihlalo yangaphambili iqembu, okuyinto Bernd Vaydeman. Ngaphambi kule yunithi zamanje wawuyingxenye VW Group. Namuhla uveza amaloli, amabhasi kanye ezimotweni.

Ngo-1998, iqembu atholwe inkampani, okuyinto nguye ukhiqiza umshini zikanokusho ngempela futhi ecebile. Futhi "Bentley". senkampani usezuze inkampani German ne "Rolls Royce", okuyinto kamuva yathengiswa ukuba "BMW" (njengoba amazwana ngenhla).

Ngokushesha ngemva "Bentley 'abathengwa' Bugatti" futhi "Lamborghini". I eqinile Italian uye wathenga ngokwakhe wakwenza hhayi ukukhathazeka "Volkswagen" and uphiko lwayo "Audi". 1998 zikhunjulwe ukuthengiselana ngempela zinesisindo futhi abalulekile.

nezinye amayunithi

"Volkswagen" izimoto baziwa emhlabeni wonke. Magnat ukhiqiza ezinhle ngempela, eliphezulu, okuthembekile, ukhululekile futhi izimoto enhle. Kodwa futhi ukukhathazeka ethengisa amaloli, amabhasi, amaloli, ogandaganda futhi diesel. Basuke ezivezwa Scania AB, okuyinto VW Group wathenga ngo-2009. Mayelana 71 amaphesenti we amasheya enkampani fanele volfsburgskomu ukukhathazeka.

Enye nomkhiqizi ngokulinganayo owaziwa tractor kanye nezinye izimoto - kuyinto MAN AG. esigxotsheni wayo ukulawula e futhi kungokwalabo nkampani isiJalimane, futhi kule minyaka emihlanu edlule.

Manje mayelana Porsche. On kwathiwa ekuqaleni, kodwa kubalulekile ukuba ubuyele kulesi sihloko. 49,9% of the amasheya enkampani okungewakho VW Group ngonyaka ka-2009. Wabe okuxoxiswene nokuhlanganiswa lezi zinkampani ezimbili eqinile ukuze zibe yisikhungo esisodwa. Kodwa lokhu akwenzekanga. VW Group namanje wathenga "Porsche". Ngakho, umenzi ezidumile 12 wabizwa njengengxenye yeqembu. abameleli Ukuthengwa izindleko volfsburgskim cishe 4.5-euro ayizigidi eziyizinkulungwane. Futhi-ke kwadingeka ukuba phezulu "ukwenza" omunye waba isabelo sakhe (avamile).

Futhi inkampani ungumnikazi nomkhiqizi ethandwa kakhulu izithuthuthu (the Ducati Motor Holding SpA) kanye studio ItalDesign Giugiaro. Liphinde hhayi wathenga VW Group, futhi "Lamborghini". Ingxenye elandelayo yaleli ukwabelana (9.9%), futhi baqhubeka iphathwe Giorgetto Giugiaro umndeni (omunye wabasunguli be-studio).

Case 2015

NgoSepthemba wonyaka ofile kukhona kungamanyala ezinkulu emhlabeni ukukhathazeka "Volkswagen". Khona-ke kwathi abantu abangaba yizigidi ezingu-11 nezimoto egijima ku amayunithi udizili, babe isofthiwe isebenze ngesikhathi ukuhlolwa. Le software kunciphisa kakhulu inani kwekhabhoni eziyingozi uzongena kule gesi emkhathini. Kwatholakala ukuthi ezingeni nitrogen oxides sasikhipha kakhulu ngempela. Nehlazo emhlabeni ukukhathazeka "Volkswagen" Kwagqashuka ngokushesha okukhulu. Le nkampani, by the way, wavuma icala lakhe.

Le software efakwe oyisibonelo lokubolekwa TDI (Series 288, 189 kanye 188). Ukhicita imishini iminyaka 7 ayiphelele - kusukela ngo-2008 kuya 2015. onobuhle okunjalo "engaphelele 'babaziwa" igalofu "isizukulwane lesithandathu" imimoya ukuhweba "(eyesikhombisa), kanye" Tiguan "," Jetta ", le Beetle, ngisho" Audi A3 ".

Ukuhlukumeza okutholakele ngesikhathi iqembu labacwaningi e-University of West Virginia iye ukutadisha ukwakheka amagesi qeda, okuyinto adedelwa emkhathini ngenkathi ushayela.

Izinhlawulo kanye nezinhlawulo

Ngokwemvelo, ngoba lokhu wahlawuliswa ukukhathazeka "Volkswagen". Sekukonke, sasifana nokuthi kunabantu abangaba yizigidi eziyizinkulungwane 18 zamaRandi. Ukubala kwenziwa okusekelwe inani imishini. Futhi inani udinga ukhokhe ukuze uthole "engaphelele 'imoto imayelana 37.500 zamaRandi. Yebo, ukukhathazeka eside waklonyeliswa isigwebo "Volkswagen".

Omunye umphumela kungenzeka kuqashelwe ukwehla okukhulu amanani amiselwe amasheya ukukhathazeka. Ochwepheshe abaningi bathi Kulokhu kungathinta mechanical engineering umkhakha kulo lonke leli zwe. Ifuna ukuqiniseka abathengi ezingaba lingase lehle kakhulu maqondana imishini, ekhiqizwa eJalimane, futhi edumile "izinga German" manje alikho ngempela ireferensi.

Nokho, kuba ukuthi izibikezelo enjalo ungazange lifezekile. Futhi akunakwenzeka ukuba zigcwaliseke. Phela, izinkampani German akhiqiza imoto ezinhle ngempela kuzo zonke izici. "Volkswagen" behluleka ukuyixazulula. Abanye abantu abadala namanje - ukudayiswa senzakalo nehlazo ayengezansi amaphesenti 5.2 ngasekupheleni ebusika ngonyaka odlule. Kuyinto eJalimane. yokuthengisa Global yawela ezimbili per cent. Nokho, akungabazeki ukuthi - lena into yesikhashana.