I Ukubekwa Mkhiqizo

Ukudla ezibalwe ngezansi ulwazi isithombe umkhiqizo siqu uvunyelwe njengoba ukunqoba, nokunye lalahleka ekulweni umthengi sokugcina. Uyomangala ukuthi bavunyelwa ukuba bahlale isiphukuphuku uma ukukhulumisana nekhasimende isazoqhubeka igcwaliseke? Isilinganiso awayiphazamisi futhi akhathazayo Mkhiqizo Ukubekwa "uyakwazi akhiphe isu lakho ihlaya elibi, ngokucela ekuthatheni eliphelele amakhasimende kokuphakelwa umkhiqizo noma isevisi yakho.

umthengi wanamhlanje azizona iziphukuphuku, futhi amathemba nesithakazelo ukukhetha emakethe ukuphendukela kunoma iluphi uhlangothi. Futhi uma ukungitshela ukuthi ubophekile ukuba uthenge umthengi, lapho okufanele uhambe ngayo, ke uyovusela okungenani engaqondi umbuzo othi, "Kungani wenze kanjalo ngokuqondile, uma ucabanga Ngingumfana ukuthi oyisiphukuphuku?"

Ukuze uthole ukwaziswa yakho "Ukubekwa Mkhiqizo", lena akuyona umkhuba fresh ekukhangiseni yasetshenziselwa, futhi okuhle Soviet izithombe ezinyakazayo, kodwa wahlulwa. Ngokwesibonelo, ukuthatha ifilimu abadumile iqondiswe Leonida Gaydaya "Ivan Vasilievich".

Akwaziwa Uhlaka?

ukubekwa Nenavyaschevy, eU.SSR Savings amabhange.

Asithathe ezithebeni omunye ngeshwa kakhulu, kokubili - isahlulelo sami (futhi engizama okwamanje ukuxoxa ukuthi umthengi isilinganiso), "Mkhiqizo Ukubekwa" e cinema yesimanje. Kushintshaniswa nhla inikezwe ifilimu, Ngangilokhu ngikholelwa ukuthi bengingekho yemidlalo movie bazogcwalisa isimo kaKhisimusi, kodwa ekhaya, bheka ngokusebenzisa nokunwetshiwe isikhangiso iyunithi, lapho mina lokho, nenganinika khona, ukuthi abeke zonke izimfanelo ezinhle umkhiqizo zimenyezelwe, hhayi oyedwa kuphela akazange abe kude esandleni, ukuze shift ukunakwa. Nkulunkulu angithethelele, sibonelo Russian ezinganekwaneni ezifana: Timur Bekmambetov, abafowethu Wachowski, kodwa uma kokuchitha isethi ifilimu ka "Indida enkulu ukudalelwa - 2" sasisikhulu kangangokuba cishe wonke ifilimu wathatha ukukhangisa abalingani kanye nabaxhasi we ifilimu?!

Ake ubone kusukela Psychology womuntu izimpahla kanye nezinsizakalo "Mkhiqizo Ukubekwa". Njengoba isithakazelo inamathela yokuthi kancane athwala incazelo efihliwe, uma ufisa. Incazelo efihliwe njalo kwavusa isithakazelo okukhulu okungaphezu nje komzimba nqunu. Innuendo njengoba mfana, hhayi njengoba popularization yentfo letsite (inqubomgomo awubalwa).

Kancane ngomlando "Mkhiqizo Ukubekwa".

Kuyiphutha ukukholelwa ukuthi "Ukubekwa" kwaba at isiqongo salo lapho isithombe abavamile elahlekile ukwehluleka kwayo, ziphenduka lokho okuthiwa "i-movie". Wayekhona, ngakho ukukhuluma ngaso sonke isikhathi, kwadingeka sihloko ncwadi kuphela noma basho itiye abanye namhlanje ekuseni bafaka Elizabeth II, lapho namuhla uMbusi sisadla nomkhaya, kule ndawo ngokushesha baba edume. Naphezu kweqiniso lokuthi isihloko engakaze aholelwe, kodwa abanikazi-trade marks bahluleka miss ithuba ukuhlola lokhu kuthambekela.

Lapho ibhayisikobho "uzungu 'futhi abamukelwa imibala egqamile ekubukekeni umbala, khona-ke abamaphephandaba yisikwele amahlombe akhe, futhi akuvumela nedokuchlivo zinkulu impahla ukusetshenziswa ububanzi. Lokhu sithuthukisa hhayi kuphela amasiko abantu, futhi wabangela isifiso imikhuba efanayo izinkanyezi esikrinini: Auto, izinwele umbala, izingubo, izimonyo, izicathulo, amawashi, ekudleni, ngisho nasezincwadini umusi ababhemayo Westerns. Futhi umkhiqizo Ukubekwa elikhulu kangaka, akekho enamathiselwe kungekho ukubaluleka, isibonelo, eduze brand aqine. Abathengi namanje wayezithanda indawo, ezazingakwesokunene Marlene Dietrich e "Stage Ukwethuka" ngo-1950, noma ngasiphi isikhathi ezigugile Klark Geybl movie - "Kwathi ngobunye ubusuku" ngo-1934. Ukwanda ngobukhulu iye ongakhetha anikezwe 80 - '90 kwekhulu lamashumi amabili, beseseGibithe besendlini sitcoms ethandwa, ezahlukene movie umndeni, uchungechunge TV, olwaluhlanganisa kakhulu izilaleli esiphezulu.

Umkhiqizo Ukubekwa yimuphi umkhiqizo owabizwa ukuba abe winner, kusukela kungekho izinkinga, wazithola emkhakheni Ngenxa umthengi ilungelo. Nge zonke izincwadi akazange miss wakhe, abasebenza kakhulu ohlelweni enana nabakhiqizi esiphawulekayo: sizobe interview inkanyezi - wena kithi Mkhiqizo nokubekwa sihloko. Futhi wonke umuntu wayejabule! Ngokwemvelo, lokhu kusho amasampula ngaphezulu kungaholela kusuka emakethe US ngenxa isimo Europe abashisekayo ukuthatha isipiliyoni sabo ngempumelelo ukukhangisa obekiwe, zozela zonke, kuhle efanayo. Angikwazi ukusho okufanayo mayelana isikhala post-Soviet.

Ngenhla ifilimu waphawula elonakele, akufanele ngokomsebenzi engiwenzayo "Ukubekwa", ozakwethu, "Dorval" ukuze amabhajethi ibhizinisi angenamkhawulo 90 -. X, kanye ake uhlelo olugcwele isebenze nabo. Uma sikhuluma impucuko Ukrainian namasiko "Mkhiqizo Ukubekwa", akukabi bakheké ngokuphelele, kodwa imizamo delayutsya. Ngakho inkampani abezindaba owaziwa, uyaliqaphela "Ukubekwa" Ukrainian emakethe imikhiqizo ku umkhiqizo siqu: show amaphrojekthi eyenzekayo - show. Ngeshwa, isipiliyoni kwawela omakhelwane bethu enyakatho. Ngokwesibonelo, akuyona "Ukubekwa" okuhle, brand lebhulakufesi ezomile kwelinye Ukrainian, isilinganiso ngokoqobo - umbukiso lapho abahlanganyeli, nakuba ngokwemvelo akudle, ubona, uyadelela. Enye ngokuhlakanipha Ukrainian kungafaneleka: "shcho zanadto, akusiyo ezinengqondo!"

ozakwabo othandekayo, ake ukuthuthukisa isiko yokukhangisa Mkhiqizo Ukubekwa mathupha, kusukela izidingo zethu. Indlela umkhiqizo sisetshenziswa ngendlela commercial, indlela ukususa izikhangiso isimo othize, uthi mayelana namanani wakhe, izinto eziza kuqala, futhi isiko!