I-Netflix - iyini?

Ngokuqinisekile, ukuxosha ama-expanses we-intanethi, ubhekene negama elithi Netflix. Kuyini? " - umcabango ongeyena oshayayo ekhanda lami. Ungathola impendulo yalo mbuzo kulesi sihloko. Sizokhuluma nge-Netflix: ukuthi yikuphi, izici zayo, ama-serials nokuningi okuningi. Ingabe unesithakazelo? Funda lesi sihloko!

I-Netflix - iyini futhi yidla ngani?

Imibukiso ye-TV yezigidi zabantu iye yaba yingxenye ebalulekile yokuphila. Emibuthanweni ye-serials, ungavame ukuzwa igama le-Netflix. Iyini, futhi ihlobene kanjani nochungechunge? Kulula kakhulu. I-Netflix yinkampani ephezulu yaseMelika ehambisa amafilimu ahlukahlukene, ama-serials ngokusebenzisa imidiya yokusakaza. Kalula nje, i-Netflix idayisa abasebenzisi bayo ukufinyelela kwezobuciko obuhlukahlukene, amadokhumenti, imibukiso, uchungechunge lwethelevishini, njll. Le nkampani yasungulwa ngo-1997. Ungafunda kabanzi mayelana nomlando wale nkampani ngokuningiliziwe kulesi sihloko.

Umlando wenkampani "Netflix"

Njengoba usuvele usufunde ngenhla, inkampani yasungulwa ngo-1997. Noma kunjalo, ngaleso sikhathi ngangihlanganyela ekuqashiseni i-DVD-ROM ngeposi. Isungulwe yi-"Netflix" U-Reed Hastings - IT-entrepreneur, owayevele efuna indawo yokutshala imali yakhe. Futhi ukhetho lwawela enkampanini ehlanganyela ekuqashweni kwama diski. Isinqumo sikaReid senziwa yisigameko esenzeke kuye. Lo wesomabhizinisi washaya ikhasethi ngefilimu "Apollo 13" futhi wasilahlekelwa. Ukulahlekelwa yiReed kwakuzokhokhwa ngokwezinga eliphezulu ngo-1997, imali engu-$ 40. Ngaleso sikhathi uReid, ebhalisa umngane kaMark Randolph, wadala inkonzo yakhe yokugubha.

Le nkampani yayithuthuka ngokushesha, futhi ngonyaka ka-1999 inkonzo ye-intanethi i-Video on Demand yasungulwa (noma, njengoba yayibizwe ensimini yaseMelika, i-VoD). Ibhizinisi laliseningi liye lahweba ukuthengiswa kwevidiyo ngokufunwa, noma ngabe ingxenye yokuthengiswa ngeposi eyenziwe mayelana nemiyalo yezigidi ezingu-7.

Eminyakeni yamuva, inkampani ikhula ngamandla. Le nkampani ine isiteshi sayo - "Netflix". Ngaphezu kwalokho, uhlelo lwe- "Netflix" luye lwabonakala njengomunye wemibono yebhizinisi ephumelele kakhulu eminyakeni emihlanu edlule. Eminyakeni embalwa edlule, "i-Netflix" yaqala ukukhiqiza uchungechunge lwayo, oludumile ngekhwalithi yabo ephakeme. Uchungechunge olusuka ku-Netflix ngokuvamile luthola imiklomelo ehloniphekile futhi, okubaluleke kakhulu, ukujabulela impumelelo enkulu phakathi kwezilaleli. Kungani "i-Netflix" idume kangaka?

Izimfihlo zempumelelo "Netflix"

Mhlawumbe isizathu sokuqala sokuthandwa okunjalo ukutholakala kwensizakalo. Amashaneli amaningi aseMelika (njenge-NBC, i-FOX, i-ABC nabanye) akhokhisa cishe ama-dollar angu-25 ngephakheji ejwayelekile yeziteshi zethelevishini. Futhi ukuze wengeze iziteshi eziyishumi nambili noma ezengeziwe, uzodingeka unikeze olunye u-30-40 oluhlaza. Ukubhaliselwe ku-"Netflix", nakho kuzodla u-$ 8 kuphela, okwenzelwe abantu baseMelika - okuyisigubhu. Kwamenyezelwe ngokusemthethweni ukuthi izindleko zokubhalisa ngeke zanda, kodwa ngisho noma kunjalo, zingase zinciphise ngokushesha.

Isizathu sesibili yi-multiplatformism. "I-Netflix" ayibophekile kudivayisi ethile. Ungabuka uchungechunge njengokwikhompyutha, i-smartphone, i-TV, ithebulethi ngisho nekhonsoli yemidlalo. Kuyinto elula kakhulu futhi ewusizo.

Isizathu sesithathu yikuqukethwe kwekhwalithi. "I-Netflix" idlulisela inani eliyingqayizivele kumaphrojekthi alo. Ngenxa yalokhu, kungenzeka ukudala ama-serials ephezulu kakhulu aphethe indaba ehle kakhulu, abadlali abakhulu kanye nemiphumela ekhethekile engokoqobo. Isibonelo, inkampani yakamuva yakhipha uchungechunge oluthi "House of Cards". Lo mdlalo wezombusazwe wabiza inkampani i $ 60 million. Imali eningi kangaka ayiqashiwanga ngisho nakumafilimu, kungakhulumi ngama-serials (isibonelo, emhlabeni othengisayo kakhulu "ama-Shades amaGrey" asetshenziselwe ama-dollar angu-40 kuphela). Futhi izindleko zikhokhwe ngaphezu kokukhokhwa. Uchungechunge oluthole imiklomelo eminingi futhi ngesikhathi esifanayo lenze isikhangiso esihle senkampani uqobo. Ingabe ufuna ukwazi ngeminye imibukiso ye-TV evela ku- "Netflix"? Lesi sihloko sizokusiza kulokhu.

Imibukiso ye-TV

Njengoba sekushiwo ngenhla, isici esiyinhloko salolu chungechunge oluvela "ku-Netflix" yizabijethi ezinkulu kanye nekhwalithi ephezulu. Ngaphezu kwalokho, esinye isici esivela ukuthi kuvela ku-Netflix uchungechunge ngokushesha ngosuku olulodwa. Inkampani ayihlukumezi abasebenzisi bayo, kodwa ikhombisa ngokushesha amakhadi ayo. Kodwa, mhlawumbe, sizodlulela kulokho okushiwo futhi sikhulume ngemisebenzi eminingi ethembisayo yenkampani.

I-Daredevil ("i-Daredevil") - uchungechunge olusanda kukhishwa, olusekelwe kumanoveli wesithombe esivela ku-Marvel. Umlando usitshela ngoMat Murchch, owayephuphuthekiswe ngengozi. Kodwa ngokulahlekelwa umbono, uMat wathola umqondo ophakeme. Umfana wakhula futhi, kanye nomngani wakhe uFoggy Nelson, wavula ihhovisi lommeli. Emini, uMat uvikela abantu abangenacala enkantolo, futhi ebusuku ulwa nobugebengu e-Hell's Kitchen. Lolu chungechunge luyaziwa ngomcebo walo omncane futhi ocatshangelwe, izimpi ezihlelwe ngokuphelele kanye nabadlali abahle kakhulu. Yini enye uVincent D'Onofio endimeni yomphikisi omkhulu. Okwamanje, kukhishwe isizini sokuqala kochungechunge, kanti okwesibili kufanele kukhululwe (i-premiere ihlelwe ngo-Ephreli 2016).

I-Orange yi-New Black ("i-Orange - i-hit of the season") - enye uchungechunge olufanele. Isakhiwo sizositshela ngentombazane egama layo linguPiper Chapman, okwathi ngokungahambi kahle, waduduza ngemuva kwezinyanga ezingu-15. Manje intombazane ngeke isetshenziselwe kuphela imvelo entsha, kodwa futhi iyasinda.

I-Netflix eRussia

Okwamanje, isevisi isebenza kuphela e-US, amanye amazwe aseLatin America naseYurophu. Ngo-Mashi kulonyaka, "Netflix" yavulwa e-Australia naseNew Zealand. Ekwindla yalonyaka, inkonzo izosungulwa eJapane. Ngo-2016 kuhlelwe ukuqalisa i-Netflix eRussia, eChina, eNingizimu Korea nakwamanye amazwe.