Ukukhomba amakhasi. Ukuqondisa okusheshayo kwesayithi ngamasistimu okusesha "Google" no- "Yandex"

Wonke umuntu webmaster uyazi ukuthi ukuze abantu bakhe baqale ukuvela ezinjini, ukukhomba kwakhe kuyadingeka. Mayelana nokuthi ukufakwa kwe-site kungukuphi, ukuthi kuqhutshwa kanjani, nokuthi kusho ukuthini, sizosibekela lesi sihloko.

Kuyini ukukhomba?

Ngakho, igama elithi "indexation" ngokwalo lisho ukungena ebhalweni lento ethile, ukubalwa kwabantu ngezinto ezitholakala. Isimiso esifanayo sisebenza kuma-indexing sites. Eqinisweni, le nqubo ingabuye ibizwe ngokuthi ukufakwa kolwazi mayelana nezinsiza ze-intanethi kwisitatimende sezinjini zokusesha.

Ngakho-ke, ngokushesha nje uma umsebenzisi ehlasela inkulumo elandelayo kumkhakha wokusesha we-Google, iskripthi sizobuyisela umphumela kuye, kufaka phakathi isihloko sesayithi lakho nencazelo yalo emfushane, esiyibona ngezansi.

I-indexation yenziwa kanjani?

I-indexation ("Yandex" lokhu, noma i-Google - ayidlali indima) ilula kakhulu. Yonke iwebhu ye-intanethi, egxile kwisisekelo se-ip-amakheli, okuyinto injini yokusesha, i-robot ezinamandla ezinamandla - "izicabucabu" eziqoqa ulwazi mayelana nesayithi lakho. Ngamunye wabo unenani elikhulu lezinjini, futhi basebenza ngokuzenzakalelayo amahora angu-24 ngosuku. Umsebenzi wabo - ukuya kwisayithi lakho futhi "ufunde" konke okukuwo, ngenkathi wenza idatha ku-database.

Ngakho-ke, ngombono, ukukhomba indawo kungencike kumnikazi wensiza. Isici esinqunyiwe lapha i- robot yokusesha, efika kusayithi bese ihlola. Yilokho okuthinta ukuthi isayithi lakho livele masinyane kanjani emiphumeleni yosesho.

Izinsuku zokukhomba?

Yiqiniso, kuyazuzisa kuwo wonke ama-webmaster ukuba abe nemithombo yakhe emiphumeleni yosesho ngokushesha ngangokunokwenzeka. Lokhu kuzothinta, okokuqala, isikhathi sokuhoxiswa kwesayithi kuya ezikhundleni zokuqala, futhi, okwesibili, lapho izigaba zokuqala zokwenza imali kusayithi ziqala. Ngakho-ke, ekuqaleni i-robot yokusesha "ihlaba" wonke amakhasi ensiza yakho, ingcono.

I-injini ngayinye yokusesha ine-algorithm yayo yokufaka idatha yesayithi ibe yi-database yayo. Isibonelo, ukufakwa kwamakhasi e-Yandex kwenziwa ngezigaba: ama-robot ahlola amasayithi njalo, bese eyala imininingwane, emva kwalokho okuthiwa "ukuvuselela" kwenzeka, lapho zonke izinguquko zisebenza. Ukuhlala njalo kwezenzakalo ezinjalo akuqinisekisiwe yinkampani: zigcinwe njalo ezinsukwini ezingu-5-7 (njengomthetho), noma kunjalo, zingenziwa kokubili izinsuku ezingu-2 nezinsuku ezingu-15.

Kulesi simo, ukufakwa kokufakwa kwesayithi ku-Google kuhamba ngendlela ehlukile. Kule injini yokusesha, "izibuyekezo" ezifana nalezi (izibuyekezo ezise database) zigcinwa njalo, kulokhu, ngaso sonke isikhathi ama-robots angena ulwazi kwi-database, bese eyokwaziswa njalo ezinsukwini ezimbalwa, akudingekile.

Ngokwesisekelo esingenhla, singathola isiphetho esilandelayo: amakhasi e-Yandex angezwa ngo-1-2 "izibuyekezo" (okungukuthi, ezinsukwini ezingu-7-20 ngokwesilinganiso), futhi ku-Google kungenzeka ngokushesha kakhulu - ngokoqobo ngosuku.

Kulokhu, yiqiniso, yonke injini yokusesha inezici zayo ezicacile zokuthi ukufakwa kwe-indexing kwenziwa kanjani. "I-Yandex", isibonelo, ine-okuthiwa "i-quickboat" - i-robot engenza idatha ekukhishwe emahoreni ambalwa. Kuyiqiniso, akulula ukwenza kube yizinsiza zakho: ngokuyinhloko kuhlotshaniswa nezindaba kanye nemicimbi ehlukahlukene ephezulu ebonakalayo eqhubeka ngesikhathi sangempela.

Ungangena kanjani ohlwini?

Impendulo yombuzo wokuthi ungangena kanjani idatha mayelana nesayithi lakho ibe yinkomba yezinjini zokusesha kokubili elula futhi eyinkimbinkimbi. Amakhasi okukhomba i-nature, futhi uma ungacabangi, kodwa umane nje, gcina ibhulogi yakho, ngokuyigcwalisa kancane kancane ngolwazi - izinjini zokusesha zizogcina "zigwinye" okuqukethwe kwakho.

Enye into lapho udinga ukusheshisa ukufakwa kwekhasi, isibonelo, uma unenethiwekhi okuthiwa "ama-satellites" (amasayithi athengisa izixhumanisi noma izikhangiso, ikhwalithi ngokuvamile evame kakhulu). Kulesi simo, udinga ukuthatha izinyathelo ukuqinisekisa ukuthi ama-robot aqaphele isayithi lakho. Okuvame kakhulu yilokhu okulandelayo: ukungeza i-URL kwisayithi ngendlela ekhethekile (ebizwa ngokuthi i- "AddUrl"); Qalisa ikheli lezinsiza kusuka ezinkampanini zokuxhumanisa; Ukungeza ikheli kumaqondana amabhukumaka nokunye okuningi. Ngendlela ngayinye yalezi zindlela esebenza ngayo, kunezingxoxo eziningi kwizingqungquthela ze-SEO. Njengomkhuba wokubonisa, icala ngalinye lihlukile, futhi kunzima ukuthola izizathu zokuthi kungani isayithi elilodwa likhokhelwe izinsuku ezingu-10 futhi enye enye izinyanga ezimbili, ngokuqondile.

Indlela yokusheshisa i-hit ohlwini?

Noma kunjalo, ingqondo ongayenza ukuze isayithi ifike ku-index ngokushesha isekelwe ekubekeni izixhumanisi kuyo. Ikakhulukazi, ngokubeka ama-URL kumasayithi wamahhala futhi asesidlangalaleni (amabhukumaka, izinhlu, amabhulogi, amaforamu); Mayelana nokuthenga izixhumanisi kumawebhusayithi amakhulu futhi angahambisani (usebenzisa ukushintshaniswa kwe-Sape, isibonelo); Futhi ngokungeza isitifiketi kufomu le-addURL. Mhlawumbe kunezinye izindlela, kodwa lezo ezivele zibalwe, zingabizwa ngokuphepha ngokuthi zithandwa kakhulu. Khumbula, ngokujwayelekile, konke kuxhomeke kusayithi kanye nenhlanhla yomnikazi wayo.

Iziphi izingosi eziwela ohlwini?

Ngokusho isikhundla esisemthethweni kuzo zonke izinjini zokusesha, inkomba ihlasela amasayithi adlulisa uchungechunge lwezihlungi. Yiziphi izidingo eziqukethwe yilokugcina, akekho owaziyo. Kuyaziwa ukuthi ngokuhamba kwesikhathi konke kuthuthukiswa ngendlela yokuhlola amasayithi angabonakali ukuze athole ukuthengiswa kwezixhumanisi nezinye izinsiza ezingathwali ulwazi oluwusizo lomsebenzisi. Yiqiniso, kubadali balezi siteshi, umsebenzi oyinhloko ukukhomba amakhasi ngangokunokwenzeka (ukuheha izivakashi, ukuthengisa izixhumanisi njalonjalo).

Yiziphi izinsiza ezifunwa yizinjini zokusesha?

Ngokusekelwe kolwazi oludlule, singaphetha ngokuthi yiziphi izingosi ezingahle zifakwe emiphumeleni yokusesha. Ulwazi olufanayo lwakhulunywa ngabamele abamele izinjini zokusesha. Okokuqala, lawa masayithi aqukethe okuqukethwe okungekho okwehlukile, okwenziwe ngokuzenzekelayo okungabaluleki kuzivakashi. Bese kulandela izinsiza lapho imininingwane encane idalwe ukuthengiswa kwezixhumanisi nokunye okunye.

Kodwa-ke, uma uhlaziya ukukhishwa kwezinjini, ungathola wonke lawa masayithi kuwo. Ngakho-ke, uma sikhuluma ngamasayithi angeke abe khona ekukhipheni, kufanele siqaphele okuqukethwe okungewona okwehlukile kuphela, kodwa futhi nezinye izici - izixhumanisi eziningi, isakhiwo esingalungile, nokunye okunye.

Fihla okuqukethwe. Indlela yokuvimbela ukufakwa kwekhasi?

Izinjini zosesho zithinta konke okuqukethwe kusayithi. Kodwa-ke, kukhona inqubo ongayinqanda ukufinyeleleka kwamarobhothi okusesha kusigaba esithile. Lokhu kwenziwa ngokusebenzisa ifayela le robots.txt, lapho "izipikisi" zezinjini zokusesha ziphendula.

Uma ufaka leli fayela empandeni yesayithi, amakhasi azobekwe indexed ngokusho kweskriphthi esibhalisiwe kuso. Ngokuyinhloko, ungakhubaza ukukhomba ngokusebenzisa umyalo owodwa - Ungavumeli. Ngaphezu kwalokho, ifayela lingabuye lichaze izingxenye zesayithi lapho lokhu kungavunyelwe khona. Isibonelo, ukuvimbela sonke isayithi ukungena kwinkomba, vele ucacise ukushaywa okulodwa "/"; Futhi ukuze ukhiphe isigaba "esitolo" kusukela kulokhu kukhishwa, kwanele ukukhombisa isici esinjalo efayela lakho: "/ shop". Njengoba ubona, konke kunengqondo futhi kulula kakhulu. Ukukhomba amakhasi avala kalula kakhulu. Kulezi zinjini zokusesha ziya ekhasini lakho, funda i-robots.txt futhi unganikeli idatha ku-database. Ngakho kulula ukuyisebenzisa ukuze ubone ekusesheni lezo noma ezinye izici zamasayithi. Manje ake sikhulume ngokuthi inkomba ihlolwe kanjani.

Ngingabheka kanjani ukufakwa kwekhasi?

Kunezindlela eziningana zokuthola ukuthi mangaki nokuthi yimaphi amakhasi akhona ku-"Yandex" noma iGoogle yedatha. Eyokuqala - elula kakhulu - ukusetha umbuzo ofanele kufomu lokusesha. Kubonakala sengathi: isayithi: domen.ru, lapho esikhundleni se-domain.ru obekayo, ngokulandelanayo, ikheli lesayithi lakho. Uma wenza isicelo esinjalo, injini yokusesha izobonisa yonke imiphumela (amakhasi) ase-URL ecacisiwe. Ngaphezu kwalokho, ngaphezu nje kokufaka uhlu lwamakhasi wonke, ungabona futhi inani eliphelele lezinto ezixhunyiwe (ngakwesokudla kwenkulumo ethi "Inani lemiphumela").

Indlela yesibili ukuhlola ukufakwa kwekhasi usebenzisa amasevisi akhethekile. Kuningi labo manje, ungabiza ngokuthi xseo.in kanye ne-cy-pr.com. Kulezi zinsiza, awukwazi ukubona kuphela inani eliphelele lamakhasi, kodwa futhi unqume ikhwalithi labanye babo. Noma kunjalo, udinga lokhu kuphela uma uqeqeshiwe kakhulu kule sihloko. Njengomthetho, lawa amathuluzi we-SEO ochwepheshe.

Mayelana "nokuphoqeleka" ukukhomba

Ngingathanda nokubhala kancane mayelana nalokho okuthiwa "ukuphoqelelwa", uma umuntu onendlela ehlukahlukene "enobudlova" ezama ukushayela isayithi lakhe enkampanini. Yenza lokhu okulungiselelwe akuphakamisi.

Izinjini zokusesha, okungenani, ukuqaphela umsebenzi owedlulele ohlotshaniswa nomthombo omusha, kungabangela ezinye izigwegwe ezingathinteli isimo sendawo. Ngakho-ke, kungcono ukwenza konke ngendlela yokuthi ukufakwa kwamakhasi kubonakale kungokwemvelo ngangokunokwenzeka, kancane kancane futhi kubushelelezi.