Ukuhlaziywa kombuzo wokusesha: isinyathelo ngesinyathelo sezinyathelo

Imithombo ngayinye inomgogodla we- semantic, owenziwe nge-master master usebenzisa amagama angukhiye, imishwana kanye nezixhumanisi. Uchwepheshe onolwazi uyazi ngaphambi kokuba ugcwalise isayithi ngokuqukethwe, udinga ukuqonda ukuthi yini ongayifaka kulo, okungukuthi, lokho umsebenzisi akufunayo nge-injini yokusesha, ngamanye amagama, ukuhlaziya umbuzo wosesho. Ukuze unikeze imfundiso yesinyathelo ngesinyathelo ekusetshenzisweni kwayo, kubalulekile ukuqonda ukuthi yini umbuzo wosesho.

Igama elingukhiye kanye nombuzo wokusesha

Igama elingukhiye noma ibinzana yilokho esingena kumzila wokusesha we-Google noma i-Yandex. Ngalesi sikhiye, injini yokusesha ihlanganisa isizinda se-semantic samasayithi futhi ikhiqize lezo ezifanele kakhulu, okungukuthi, zifanisa nemigomo yokucinga. Isikhundla semithombo sinqunywa ngokuvuselelwa kwayo okujwayelekile, ukuxuba, inani lokubhekisisa nokunye okuningi. Kodwa indima eyinhloko, nakhu, lapha ukugcwala kwesayithi ngamathekisthi afanelekayo anemishwana ewusizo.

Amathuluzi wokuhlaziya

Indlela yokuqonda ukuthi yini, kuphi futhi nini umsebenzisi efuna, futhi yiziphi izihluthulelo ozisebenzisayo kokuqukethwe kombhalo? Ungathatha i-notebook bese ubhala okuningi, ngokombono wakho, okukhethwa kukho okufanele umsebenzisi angakwenza "ukushayela" kubha yokusesha, futhi ungenza lula lesi sigaba futhi usebenzise i-generator yegama eliyisihluthulelo ezinjini ezihamba phambili:

• Ku-Google - adwords.google.com;
• Ngokuba "Yandex" - wordstat.yandex.ru;
• I-Rambler - adstat.rambler.ru;
• Imeyili - webmaster.mail.ru.

Ukuhlaziywa kwezicelo zokusesha kanye nomncintiswano wesayithi kuqala ngalesi sinyathelo - ukuhlanganiswa kohlu lwamagama angukhiye.

Ukusesha okuyisisekelo

Njengoba uzikhethele injini yokusesha, lapho ufuna ukuya khona, udinga ukuya kwenye yezinsizakalo ezibalwe ngenhla. Isibonelo, uma uhlaziya imibuzo yosesho ku-Yandex, bese udinga ukuya kwisayithi elithi wordstat.yandex.ru, ucacise isifunda oyithandayo (idolobha elithile, izwe noma ukhethe zonke izifunda) bese ufaka igama elingukhiye emkhakheni wokusesha. "I-Yandex Analytics" izosikhombisa izinhlu ezingu-2 - okokuqala konke kuzoboniswa ngegama elifakiwe, emibhalweni yesibili nemibono efana nalabo oyifunayo. Ngaphezu kwalokho, umugqa ngamunye uzobonisa ukuthi izicelo eziningi zingene zingakapheli inyanga. Ukhetha ethandwa kakhulu futhi usondelene nencazelo ekhiye lakho futhi ngesisekelo sabo sakha umqondo we-semantic wesayithi lakho, okungukuthi, bhala imibhalo usebenzisa lemishwana eyinhloko.

Ukuhlaziywa kwemibuzo yokucinga ye-Google inomgomo ofanayo wokusebenza, ngaphandle kokuthi ukubuka izibalo lapha okudingeka ubhalise njengomkhangisi. Kodwa awukwazi ukubuka kuphela imibuzo ethandwa kakhulu, kodwa futhi nezinga lokuncintisana ngezihluthulelo ozifunayo, kanye nenani eliseduze lokuchofoza izikhangiso.

Kubalulekile ukuthi ukuhlaziywa kombuzo wokusesha kuqhutshwa umkhiqizo ngamunye, uma kuyisitolo se-intanethi. Isibonelo, kusayithi elinomxholo wokwakha akwanele ukulandelela izibalo kuphela igama elithi "nyundo". Lokhu kufanele kwenziwe kwento ngayinye ku-assortment.

Ukuqamba i-Semantic Core

Amakhi atholakele abalulekile ukuze afinyelele kulo mbhalo:

• Kufanele bahlangabezane kaningi emafenini egama ahlukene, kufaka hlangana nesenzakalo esiqondile nesihlanjululweko, esimweni sokuguqulwa, ngokusebenzisa ama-synonyms;
• Izithombe kumele zibe nesignesha yombuzo oyinhloko;
• Isihluthulelo kumele sibe sezindabeni kanye nezibalo;
• Kunemisho ekhethiwe kusuka embhalweni ngesiqine noma italiki.

Amaphuzu alwe ngenhla abonisa ukuthi umbhalo ufaniswe nomsebenzisi ojwayelekile oyowufunda. Ngakho-ke, isayithi elinokuqukethwe okunjalo kuzobangela ukuzethemba okukhulu engxenyeni ye-injini yokusesha, okuzoyivumela ukuba ithathe imigqa ephezulu yombuzo wosesho.

Sebenzisa ngokuseshwa

Ngakho-ke, sinesiza esigcwele okuqukethwe okuthandwayo. Ungabeka lapho? Yebo akunjalo. Izibalo zemibuzo yosesho zishintsha kakhulu futhi zishintsha njalo ngaphansi kwethonya lezici ezinjengokufunwa, isikhathi sonyaka, izitayela, njll. Ngakho-ke, ukuhlaziywa kwezicelo zokusesha kudinga ukuhlolwa okuvamile kwe-traffic futhi kusebenze ngokuseshwa.

Ngakho-ke, kufanele uhlole ukuthi isikhundla salo mthombo sashintsha kanjani emva kokushintsha okhiye. Ukuze wenze lokhu, fikela amasevisi wokuqapha - I-LoadImpact, Energoslon, njll. Bayobonisa ukuthi isayithi libekwe kanjani emiphumeleni yosesho yalokhu noma leyo nkulumo ebalulekile. Ngokwesibonelo, ngesicelo "strojmagazin Moscow" - indawo 5, on "ukuthenga materials zokwakha eMoscow" - 3 indawo. Futhi kuyisifiso sokwenza ukhiye ngamunye okhethiwe. Kuphela ngale ndlela uzokuqonda ukuthi yini okudingekayo nokuthi yimiphi imibhalo oyidingayo ukuze ulungise.

Ukuhlolwa kokusebenza

Indlela ephumelela kakhulu yokuqhuba ukuhlaziywa kwemibuzo yokusesha kanye nomkhankaso wokukhangisa "Yandex." Ametriki. " Yini esingayifunda ngayo?

• Isifinyezo somyalelo. Kulo sifunda ukuthi yiliphi igama elingukhiye (umkhiqizo, isevisi) umsebenzisi wayebheke kaningi emaphesenti. Ukuze uphuthukise ibhizinisi, ungagcizelela kakhulu isikhundla esithandwayo, futhi kungadingekile ukuba ungachithi amandla ekukhuthazeni.
• Izilaleli zakho. Ngosizo lwe- "Yandex-Crypt" liqhuba ukuhlaziywa ngokugcwele kwezivakashi kwisayithi - ubulili, iminyaka, isimo senhlalo (le data esivame ukugcwalisa amafomu okubhalisa), ukuthi yini abavakashela isayithi, injani isithakazelo ekusesheni.
• Sebenza nezivakashi ezivamile. Ngokufaka umlingisi we- "Yandex.Metrica", ungakwazi ukulandelela abasebenzisi abathile, isibonelo, labo abaye bafinyelela enqoleni yokuthenga, bathengi noma bachithe okungenani imizuzu engu-3 kwisayithi, njll.
• "Amamethrikhi" anika ukuhlaziywa okugcwele kwemali, kokubili ejwayelekile isikhathi esithile, futhi yangasese (umsebenzisi othize noma isifunda esithile). Ngakho ungaqonda ukuthi ubani onenzuzo kakhulu ukukhomba imibuzo yokusesha.
• Ukuhlaziya izibalo zemibuto yosesho kufanele kwenziwe ngokulandelana ngokulinganisela kwesabelomali osisebenzisile ekukhangiseni. Ngosizo lwe "Metrics" ungalinganisa ukuguqulwa kokuchofoza kanye nemikhankaso yokukhangisa.
• Izingcingo ezihlosiwe. Ngesizo salo msebenzi, ungakwazi ukulandelela ngokucophelela ukuthi yisiphi isiteshi sokukhangisa esikulethela izivakashi eziningi, okusho ukuthi uzokwandisa isabelomali sakho futhi usebenzise izindlela eziphumelelayo kuphela zokuphromotha.
• Cishe nge-criteria efanayo, ungaqhuba ukuhlaziywa kwemibuzo yosesho ku-Google.

Ukuhlaziywa okulula kwabancintisana

Imithombo ehlelwe ngokugcwele, ehlaziywe kanye nakwamanye amamethrikhi nakwabanye abasizi, egcwele futhi evuselelwe njalo, angakwazi, ngokuphambene nakho konke okukhuthele, angatheli izithelo futhi angawa phezulu kwimibuzo yokucinga. Kungani lokhu kwenzeka? Mhlawumbe, ngoba kukhona ongcono kunathi. Kungenzeka yini ukulandelela amasayithi anjalo futhi ngaphandle kwemvume yabo yokuqhuba ukuhlaziywa okuphelele kwemibuzo yokusesha yabancintisana? Yebo, yebo.

Kunezindlela ezimbili - kulula futhi eziyinkimbinkimbi. Eyokuqala ilula, kodwa ngezinye izikhathi iphumelela futhi ayidingi isikhathi esiningi nemali. Ngokomusho wakho oyinhloko, udinga ukuthola amasayithi angu-5 we-TOP ngokusebenzisa injini yokusesha futhi uwahlolisise ngokwemigomo emibili - ikhwalithi yokuqukethwe nokusebenza. Okuqukethwe kufaka phakathi imibhalo enentshisekelo, efundekayo, efundisayo, ewusizo, izithombe eziphakeme kakhulu noma ezixhumene nezinye izinto ezigcwalisa isayithi. Ukusetshenziswa kunguhlobo olujwayelekile lwemithombo, ukulungiswa kwesakhiwo esiyinhloko, ibalazwe lesayithi eliqondakalayo , impendulo, ikhono lokukhokha kusayithi, izinkinobho zokuxhumana zenhlalo, inguqulo yeselula, yilokho okutshela umsebenzisi: "Sifuna ukukunikeza isipiliyoni esithengisayo sokuthenga esitolo esihle" . Ngisho nokufundwa kwamafonti kanye nesizinda sekhasi kungathinta ukuthi ngabe umsebenzisi uzohlala kusayithi lakho noma aye kumncintiswaneni.

Uma uhlolisisa abancintisana ngalezi zindlela futhi ufike esiphethweni sokuthi ulungile, udinga ukuya kwesibini, indlela ejulile yokuhlola isayithi lomunye umuntu.

Ukuhlola okujulile kwabancintisana

Ngalokhu uzodinga amasevisi akhethekile nezikripthi, isibonelo u-Inserp, Yazzle nabanye. Ngosizo lwabo ungakwazi ukuhlola zonke izici ezibonakalayo nezokulinganisela kumasayithi okuncintisana - iTIC no-PR isayithi, inani lamakhasi enkomba, iminyaka yobudala, izixhumanisi emuva, isabelomali sokuxhumanisa nokunye okuningi. Ukwazi le datha, ungaqhuba ukuhlaziywa okufanayo njengesayithi lakho siqu, futhi uqonde ukuthi ungakwazi yini ukuncintisana nale nsiza.

Zibuke ngokwakho ngamehlo omsebenzisi

Ukuhlaziywa kombuzo wokusesha kuzogcina kuphumelele uma ukwazi ukuhlola ngokwanele isisetshenziswa sakho. Ukuze uqale, ukhohlwa ukuthi ungumnikazi (webmaster) wesayithi, bese uzama ukuyihlola ngokuvumelana nalezi zindlela ezilandelayo:

• Ingabe imithombo ilayishwe ngokushesha uma uyifinyelela?
• Ingabe uthanda ukuklama, kungcono ukusebenzisa, kucacile ukuthi ungachofoza kuphi?
• Ingabe kukhona i-Favicon (isithonjana kuthebhu yesiphequluli) esenza isayithi sibonakale futhi liqinile ngaphezu kwabanye?
• Isayithi livela kanjani kwezinye iziphequluli ezihlolweni ezahlukene?
• Isayithi livela kanjani kunguqulo yeselula?
• Funda yonke imibhalo. Ingabe zicacile, ingabe zithwala umthwalo wokufundisa? Ingabe unesithakazelo ekufundeni? Ingabe ifonti ikhululekile, ifundeka, ihluke emlandweni jikelele wekhasi?
• Kulula ukuthola oxhumana nabo, imigomo yokulethwa nokukhokha? Ingabe ibalazwe lesayithi licacile?
• Ingabe kukhona ukuzulazula? Ukuba ekhasini elilodwa, ingabe umsebenzisi uzokwazi ukubuyela kwisiqondisi sempande?
• Indlela yokubuza umbuzo wesithakazelo, shiya isibuyekezo? Ingabe kukhona uhlelo lokuphendula?
• Ingabe izinzuzo zezimpahla zigqanyisiwe? Ufuna ukuwathenga?
• Ingabe ikhwalithi yesithombe yanele? Ingabe zibonisa ukubukeka komkhiqizo?
• Ingabe amanani abonisiwe? Ngokuvamile, abasebenzisi bashiya isayithi, ngoba abakwazi ukwazisa, kubiza lapha noma bashibhile.
• Ungeze izindaba mayelana nokukhushulwa, ukuthenga okusha, noma ingabe zidala? Mhlawumbe, kufanelekile ukukususa, ukuze kungabonakali umbono womsebenzisi wesayithi elifile?

Ukuxazulula izinkinga

Njengoba uzibheka ngamehlo omthengi futhi uhlola wonke amandla omncintiswano, ungashintsha kakhulu isikhundla sakho ku-SERP yokusesha. Ungakwenza kanjani lokhu? Okokuqala, yenza uhlu lwendlela ukuhlaziywa okuveziwe kombuzo wosesho kubonise ukungapheleli. Zama ukulungisa ngokugcwele lokhu. Bhala phansi lezo zhlangothi zomncintiswano obonakala sengathi ufanelwe. Zama ukuyisebenzisa ekusebenzeni kwakho. Isibonelo, shintsha umklamo, shintsha imibhalo embalwa, engeza izithombe noma amanani.

Kungakapheli inyanga noma ezimbili, futhi, hlaziya isisetshenziswa sakho endaweni yayo ekusesheni, sebenzisa amamethrikhi ukulinganisa ukuthi bangakanani abasebenzisi abaye bathola ngalesi sikhathi. Uzobona ukuthi umphumela uzoshintsha kanjani.

Esikhundleni sokuphetha

Ukuhlaziywa kwemibuzo yokucinga ye-seo-optimizers kuyindlela eqinisekisayo yokuthuthukisa isayithi ku-TOP. Ngokuqonda kuphela ukuthi "isayithi" linabantu abanikazi abathandwayo nabathandwayo, imibhalo, izixhumanisi, izithombe kanye nokunye okuqukethwe, ukuthi kunjani umsebenzisi, ukuthi kuhluke kanjani kumncintiswaneni, ungafinyelela imiphumela ephumelelayo.