I-intanethi-"Technopoint": ukubuyekezwa kwamakhasimende, incazelo, ukuhambisana nokusiza

Imakethe ye-elekthronikhi igcwele ngokweqile nenani elikhulu lezinkampani ezithengisa imikhiqizo. Ngokuthakazelisayo, ukuncintisana akukhona nje kuphela phakathi kwezitolo kanye nemikhiqizo, kodwa futhi phakathi kwezitolo ze-intanethi nezitolo ezinkulu zangempela.

Kulesi sihloko, sizokhuluma ngenkampani ethandekayo ethathe ngempumelelo ezindaweni zombili. Lena isitolo esikhulu sezitolo zaseRashiya "I-TechnoPoint." Imibono yabathengi, incazelo ye-assortment, imigomo yokuthenga kanye neminye imininingwane eminingi ewusizo mayelana nalezi zitolo zingatholakala ekubuyekezweni kwanamuhla. Ake siqale!

Mayelana nathi

Okokuqala, sinikeza ukunakwa kwakho inkampani elawula lolu chungechunge lwesitolo. Lena yinkampani ye-DNS, esebenza emakethe yasekhaya kusukela ngo-1998. Uma ukholwa ulwazi olunikezwe kwiwebhusayithi yabo, kunezindawo ezingaphezu kuka-1200 ezisebenza emadolobheni angu-400 ezweni lethu. Kulula ukucabanga ukuthi kunzima kanjani ukuhlela ubudlelwane bamakhasimende , izindawo zokuhlala, izindawo zokuhlala kanye nezinye izinqubo zebhizinisi ezihambisana naleli bhizinisi.

I-Sales Vector

Ezitolo zayo inkampani ithengisa kuphela imishini kanye nemishini. Isayithi libuye lithi kukhona izinto ezingaphezu kuka-15,000 ekhathalogu yomkhiqizo. Le mikhiqizo ihanjiswa ngezigaba ezingu-15, futhi kukhona konke okushiwo yi-Smartphones eminye imikhiqizo yasekhaya. Yonke le mikhakha yemikhiqizo itholakala ezindaweni zokugcina zenkampani "Technopoint". Ukubuyekeza kubonisa ukuthi ububanzi (ngisho kuqhathaniswa nezinye izitolo zobuchwepheshe) bukhulu ngempela lapha. Kodwa konke kwaqala emuva ngo-1998, ngokuvulwa kwesitolo semishini yasendlini ku-Vladivostok ...

Ukukhiqizwa

Yonke imishini, edayiswa kwinethiwekhi yokuhweba "Technopoint" (ukubuyekezwa kuqinisekisa lokhu), ithulwe kuwebhusayithi esemthethweni. Ngakho-ke, ukuthola umkhiqizo owuthandayo ngomzuzwana othile kulula - phezulu kwekhasi ungabona ifomu ofuna ukuligcwalisa ngokufaka igama lomkhiqizo. Yiqiniso, azikho izinkinga ezinjalo ekuphileni kwangempela, ngoba ukuthola idivayisi oyidingayo kuyindlela elula yokuxhumana nomxhumanisi ngqo endaweni yokuhweba.

Ngokuphathelene naleli phuzu, udinga ukucacisa okuthile. Ukuthi inethiwekhi ethi "I-TechnoPoint", ukubuyekezwa mayelana nesitolo (iSt. Petersburg) iqinisekisa lokhu, isebenza "kwesevisi yokuzimela", inikeze umthengi ukuba athole izimpahla ngokuzimela futhi enze ukukhetha. Lokhu kusho ukuthi uma ungena ku-salon, ngeke ubone ngokushesha umphathi lapha ofisa ukukusiza. Kungenzeka ukuthi uzodinga ukuya esibulalayo esikhethekile esithi "utshela" lapho umkhiqizo onentshisekelo khona. Ngakolunye uhlangothi, kunzima kakhulu, kodwa ngakolunye uhlangothi kulula kakhulu. Ngaphezu kwalokho, abasebenzi abambalwa kusho amanani angabizi kakhulu.

Ngakho-ke, isayithi aliqukethe kuphela izihloko nezintengo, kodwa futhi nezithombe zomkhiqizo ngamunye kanye nokubuyekezwa kwamakhasimende asevele anesipiliyoni nalesi sakhiwo. Futhi ukuphawula ukuthi ngokuqondile kusayithi kugcinwa futhi uhlu lwezimpahla ezitholakala esitolo esithile sezitolo "I-Techno Point." Ukubuyekezwa kubonisa ukuthi ukuqapha okunjalo lapho ungathenga khona izimpahla "bukhoma" kulula kakhulu futhi kusindisa isikhathi kumakholi kubabonisi. Kuvela ukuthi umthengi ngamunye angakhetha into yakhe futhi azi ukuthi uzokuthola, njengoba itholakala.

Enchazweni yesayithi ujabulisa nokuningi kwezithombe zomkhiqizo ngamunye. Lokhu kusho ukuthi isitolo sinesithakazelo ekwenzeni umbono omuhle kunayo iklayenti yayo.

Uhlu lwamanani

Izindleko zezimpahla zibuye kuwebhusayithi esemthethweni ye "TechnoPoint". Ukubuyekezwa kwesitolo kubonisa ngokucacile ukuthi inqubomgomo yezindleko zezimpahla lapha ihlose ukwenza kube lula ukufinyeleleka. Khumbula, sesivele sikhuluma ngokutholakala kwama-terminals akhethekile wokusesha izimpahla. Lokhu kufakazela ukuqinisekiswa kwalombono. Ngaphezu kwalokho, izindleko zemikhiqizo, esiye sakwazi ukuyithola kusayithi, ibuye ikhulume ngokuma kwesabelomali sale nethiwekhi.

Enye iphuzu ububanzi bomkhiqizo . Lapha (okungenani esitolo se-intanethi - lokhu kuyiqiniso), okokuqala, izibonelo ezifinyeleleka ezitholakalayo ziyatholakala, okusobala ukuthi zifuna kakhulu kunezinto ezibiza kakhulu. Kulokhu akukho lutho olumangazayo, ngoba imakethe yezimpahla ezifuywayo ihlale 'ixosha' isabelomali.

Ulwazi lokuthumela

Kukhona isu elikhethekile, ngokusho ukuthi "i-Techno Point" isebenza kanjani. Ukubuyekeza mayelana nesitolo, esitholakalayo kunethiwekhi, sibonisa ukuthi isebenza ezinxenyeni ezimbili - isitolo se-intanethi (esisebenza ngesisekelo sewebhu yabo esemthethweni, lapho umuntu angakwazi ukubeka khona umyalo, akhokhe, bese eqoqa kwenye yezinto zokugcina impahla); Kanye nesitolo sangempela se-electronics (inethiwekhi yezitolo ezingu-1200, esizikhulume nazo). Ukuchaza inqolobane yokubuyekezwa kwe-intanethi ye-"TechnoPoint "ukuthi isevisi yesitolo se-intanethi inikeza ithuba lokuhleleka kwezidingo.

Ukuqinisekiswa esikuthola kusayithi: lapha (ngokwehlukana kwedolobha ngalinye) uhlu lwezinto ezihlukahlukene zokuthi kungenzeka kanjani ukuthola izimpahla zinikezwa. Ngokwesibonelo, eMoscow, kunezinketho ezimbili - ukuthola izinto kwimodi yokuveza (kuyoba kubizayo), futhi nokulethwa okulula ngaphakathi kwezinsuku ezingu-1-2. Uma ungalinda i-oda lakho, kufanele uthathe ukhetho lwesibili bese ulondoloza kuso.

Njengezinsizakalo ezengeziwe inkampani inikeza amakhasimende ayo futhi ukufakwa kwemishini emikhulu yasendlini, ukudilizwa kwayo phansi odingayo njalo njalo.

Izitolo kanye newebhusayithi

Njengoba, njengoba sekushiwo ngenhla, i-"TechnoPoint" iyithuba lokuhleleka ngokusebenzisa izitolo zokugcina kanye nezitolo ezilula, umsebenzisi uthola ilungelo lokukhetha ukuthi angathanda ukuthenga kuphi. Futhi, uma ukholelwa ukubuyekezwa, kuyoba eshibhile esimweni somyalelo esakhiweni - kodwa ukulethwa kuzobiza inani elithile. Ngakho-ke, umuntu akanakusho ngokungaqondile lapho angathenga khona ngaphezulu.

Mhlawumbe izinto ozikhethayo zibalulekile . Amanye amakhasimende akhetha ukuzikhethela, kanti abanye bathanda ukubonisana nomxhumanisi. Njengoba isitolo se-intanethi "i-TechnoPoint" ichaza, azikho izinkinga kulokhu kokubili abasebenzi kanye namakhasimende.

Sebenza enkampanini

Ukuze ufunde kabanzi mayelana nenkampani ngokwayo kanye nesisekelo sayo, sabuye sababuza ngolunye ulwazi mayelana nomsebenzi kulo. Njengoba kuboniswe ngabasebenzisi, bakhokha kahle lapha, kunezithuba eziningi zezithuba (sikhuluma ngezitolo ezingaphezulu kuka-1200). Noma kunjalo, umsebenzi awukwazi ukubizwa ngokuthi lula.

Ku "Technopoint" (i-SPb), esasikwazi ukuthola ukubuyekezwa, kunesimiso esibi sezinhlawulo. Uma umxhumanisi evumela ukuthi angaphazanyiswa ngesikhathi somsebenzi, hhayi ukukhuluma ngebhizinisi noma ukuhleka - ulindele inhlawulo. Okufanayo kusebenza kumaphupho ngokuphathelene nekhodi yebhakhodi engalungile, nokulibala emsebenzini, nezinye izinto eziningi.

Njengoba ubufakazi obuchaza isitolo esithi "Technopoint" (eSt. Petersburg) bufakazela kubasebenzi, yindawo lapho umuntu angathola khona ulwazi oluhle ekuthengiseni futhi ngesikhathi esifanayo azijwayele ukuqeqeshwa okunzima. Le nkampani ingaba umsebenzi omuhle kubafundi abaqala nje umsebenzi wabo.

Ukubuyekeza

Sithole ukuthola izincomo zabathengi abahluke ngokuphelele. Ukuthembeka, bangahlukaniswa (ngokujwayelekile) babe ngamaqembu "okudumisa" nokuthukuthela. Esikhathini sokuqala, abasebenzisi babhala izinga lobuchwepheshe bezitolo ze- "TechnoPoint" (eMoscow). Ukubuyekeza, okwenzekayo, kufana cishe kuwo wonke amadolobha.

Ezimvo ezinhle, abathengi bakhuluma ngamanani aphansi, ububanzi obukhulu kakhulu bezimpahla, uhlelo oluhle lwezaphulelo nokulondoloza, okukhuthaza ukuthenga futhi. Ukubuyekezwa okungalungile kuvamise ukubiza abathengisi be-hamovityh nezimpahla eziphansi.

Mayelana nokuziphatha kwabasebenzi, singakhumbula uhlelo lwezinhlawulo ezichazwe ngenhla. Ngisho noma sicabanga ukuthi kungenzeka ukubonakaliswa kobuqili engxenyeni yomxhumanisi, isitolo sithatha izinyathelo ezinzima uma kwenzeka ikhasimende lilungile ngempela. Kodwa-ke, ngamunye wethu uhlola "ubuqili" ngendlela yakhe, ngakho-ke akunakwenzeka ukusho ukuthi zonke izitolo ezinjalo "Technopoint" zisebenza. Ngokuphathelene nezimpahla eziphansi-inethiwekhi, ngokusho komthetho wamanje, yenza ukubuyiselwa kwemali noma iwaranti ukukhanda. Ngakho-ke, akufanele ukhathazeke ngalokhu uma ungazange ube yicala lokuhlukana.

Iziphetho

I-chain of stores, esiyichazile kulesi sihloko, iqhubeka nokukhula kwayo. Futhi lokhu kusho ukuthi abaphathi bacabangela izici ezidingekayo ekuthuthukiseni ngempumelelo inkampani. Imikhiqizo yekhwalithi kanye nezinga eliphezulu lenkonzo - phakathi kwabo.