Ezikhangiso - kuyini? Ukukhiqizwa amabhodi amakhulu ezikhangiso, osayizi zabo

izindlela ephumelelayo imikhiqizo kanye nezinsizakalo, kanye nezinkampani ngokuvamile ukukhangisa. Ukuheha amehlo izilaleli ebanzi usebenzisa ukukhangisa ongaphandle. Billboard iyithuluzi elihle bawubeke.

Kuyini lokhu?

Kwafika igama "billboard" design kusuka e-United States. Lapho, inkampani waxhoma amabhodi ukukhangisa ( "Bill", izikhangiso) ku amabhodi sokhuni, amabhodi ( "Bordeaux"). Inhloso yalesi design - ekwazisa abasebenzisi bomgwaqo futhi ukuvikela inkumbulo ulwazi lwabo yokukhangisa ngezinhlobo yezinsizakalo zethu, imikhiqizo adayiswa yinkampani.

Ngakho, yini esingayenza ukusho mayelana ezikhangiso? Kuyini lokhu? Lokhu isihlangu ongaphandle ukukhangisa izakhiwo. Zimele eqondiswa Uhlaka ukwesekwa, Unamekwe nge ipulangwe noma lashukumisa amashidi steel, izingoma sezulu-camera.

Indima ebalulekile indawo

Ezikhangiso efakwe emigwaqweni kanye nasemigwaqweni, ku ngawo emigwaqweni emikhulu nemincane nge ukusakaza ezokuthutha ayegcwele, uhlukanisa imichilo bophahla, futhi emikhawulweni mbumbulu zezakhiwo. ukukhangisa Outdoor e izindawo permeability esiphezulu sabantu nezimoto ndlela iphumelela kakhulu emkhankasweni, ezifana amabhodi nsuku zonke (amabhodi) kuwele abameleli zonke namaqembu omphakathi e emkhakheni umbono.

Indawo elihle kunawo ne ongaphandle ukukhangisa ezikhangiso endaweni ukwehlisa ezihambayo velocity traffic izibani iphendula, yokuwela yabahamba ngezinyawo kanye nezinye izimpawu eqine emkhakheni ukuminyana unomphela. Ngokuvamile basuke ibekwe eduze site kokudayiswa umkhiqizo zimenyezelwe. Ukuze zidonse ukunaka kwanoma abahamba ngezinyawo ukuncoma kokufaka ukukhangisa izakhiwo kanye eceleni komgwaqo. isihlangu Ngempumelelo ogibele strip kuhlukane elithatha traffic aphikisanayo.

Ukukhangisa emabhodini

Ezikhangiso ngeke amboze-lens, yona ukuvimbela okuqonda sibonwa: izakhiwo, izihlahla, amaloli esindayo. Kalula futhi ezingabizi ukubuka ulwazi amabhodi kuyodingeka Chile oqondile.

imiklamo ezinjalo ziye yabakhanga abagibeli uma ushayela esiminyaminyeni sezimoto ngenxa ubukhulu kwesikrini futhi design elikhanyayo. Lezi zimpawu zokuhlola kuthinte ezibukwayo isitoreji isithombe. Ezikhangiso kumele kube ukhanga, kodwa hhayi ukuthi ukwaziswa okuningi ngokweqile.

Ososayensi baye bafakazela: bezibona kanye sebethule kwimemori yesithombe ngokushesha okuningi kunalokho kokufunda umbhalo. Ukuhlola ulwazi kusuka umshayeli isikhathi esanele thikazisa ushayela. Ngakho-ke, ukukhangisa emabhodini kufanele ngengozi.

ukulungisa okuncane

Hhayi omningi kakhulu, igcizelelwa umfanekiso ingxenye. Isiqubulo yokukhangisa ukuze adlulisele okushiwo isiphakamiso. Kungcono ukusebenzisa, ifonti enkulu ecacile. Ngezinye ibanga izinyathelo ezingaphezu kuka-50 umbhalo okhanyayo ngeke ubonakale, kodwa amafutha amaningi kuzohlanganisa ibe band okuqhubekayo. lettering Simple nge amathoni okungafani - lokhu siyindlela olukhulu.

Ukubekwa emabhodini, esiningi ulwazi umbhalo kungenzeka eduze yokuwela yabahamba ngezinyawo. Lokhu kungenxa ijubane eliphansi ukunyakaza kwabantu. Inani ulwazi panel kumele ibe ngendlela yekutsi umuntu ngenkathi ushayela wayekwazi ukuwufunda lowo myalezo kusuka ekuqaleni kuze kube sekugcineni. ebusuku ukukhanya ezikhangiso sithuthukisa umphumela, futhi kwakha isithombe omuhle inkampani.

ukukhangisa ezihlanganisiwe design sici ukugcizelela izakhiwo ezithile, ngokufanele kuhlanganiswe izakhiwo emgwaqweni kusukela iphuzu yobuhle umbono. usayizi billboard kufanele kuvumelane izinto ezizungezile. Ngakho isakhiwo ukukhangisa awubhekene izakhi zokuhlobisa of izakhiwo.

Ukwahlukaniswa imiklamo

1. ngu inani izinhlangothi, esinikela ngolwazi. Kuye lokhu umehluko:

- eyodwa emaceleni;

- kabili emaceleni. Okungukuthi ohlangothini "A" kuhloswe traffic main ageleza, esesayidini "B" wakhe;

- ezikhangiso ezinyunyana. Kusho ukuthini lokhu? Leli fomu linikeza inyunyana izindiza amathathu isakhiwo ufakile, isibonelo, empambanweni yemigwaqo;

- ezine emaceleni (bungavami).

2. Ifomu:

- flat;

- V- ezimise;

- esingunxantathu.

3. Usayizi ukukhangisa ensimini. Standard 6x3 billboard usayizi m Balisebenzisa nosayizi ezidumile amabhodi -... Futhi 6x3 12h3 m Kukhona ezinkulu-format ezikhangiso 18,1h6,1 m Omunye izinzuzo kwezakhiwo sinjalo izindawo yokukhiqiza of bonke osayizi ngesicelo.

4. ukuhlukanisa ezikhangiso uhlobo-Sectional (transformer) kanye egoqekayo.

Izinhlobo ukukhangisa ezakhiwe

1. Static - isakhiwo ezimele ejwayelekile.

2. Dynamic ukubeka ngempumelelo kakhulu. Ubuchwepheshe, ekukhiqizeni ngamanani amancane kanye nomklamo izici olunikezwa kushintshana ukubukeka izithombe eziningi. Lezi zihlanganisa prizmabordy (Prizmatrony) - kuba usayizi ezikhangiso 3x6 m. Inkambu Imininingwane lokhu design siqukethe amaphrizimu esingunxantathu equilateral. Nge Ukujikeleza yabo ngokusebenzisa 120 ° kwenzeka ushintsho isithombe, futhi lapho lo mjikelezo 360 ° isithombe washintsha kathathu.

Ezikhangiso digital format libonisa amavidiyo. Kukhona onobuhle ezisebenzisa visual effects, izithombe exhumana holographic.

Namuhla, ngaphezu bendabuko ezikhangiso umile ethandwa ezikhangiso ephathekayo. Hlobo luni design? Zibizwa ngokuthi avtoafishi, avtoschity, brendmobili. Ad ukubekwa Into ephawuleka kakhulu imoto ezihambayo. emotweni siguqule kalula mobile billboard mobile umile. ukukhangisa abanjalo kungcono esetshenziswa ibhekwa amasheya aphethwe ezindaweni ezahlukene njengoba.

Ukufakwa kanye inhlangano yabantwana izakhiwo

Ngaphambi kokufaka ezikhangiso udinga ukuba ukhethe indawo ethize futhi sihlaziye permeability yayo. Ngakho ukuchaza indawo ikusasa isihlangu. Ukuze izakhiwo esungulwe okokuqala, kufanele uthole imvume ukuthunyelwa zabo nokuxhumana nge amasevisi afanele: iziphathimandla zikamasipala, iminyango ukukhangisa kanye izakhiwo. Ngokuvamile lezi zikhathi yenhlangano wahlanganyela ukukhangisa ejensi. Nokho isihlangu format kulawulwa uMnyango emzini Architecture.

Ngokuvamile izindawo ezikahle kakade matasa, ngakho-ke kulula kakhulu ukuthenga noma ukuqasha umklamo isethi ngesikhathi ejensi ukukhangisa, futhi ukuphetha nabo inkontileka. Billboard igibele block ukwesekwa noma Monolithic isisekelo esinombhalo ukuqinisa.

Ezikhangiso zingaphansi umoya neqhwa nemithi, ngakho ukukhokhela ukunakekelwa okukhethekile ukuze ukufakwa. Setha design kufanele kube eqinile futhi ethembekile.

Ingabe Zikhona Izimo Ezenza kufanele ucatshangelwe lapho kusethwa

- Uma uqhathaniswa nezinye zokukhangisa abezindaba yokuncintisana kumele ame kahle ezikhangiso yakho. Photo, ukucinga indikimba yendaba, isizinda, Inani lezinhlamvu, Isikhala phakathi namagama, umbala wefonti kombhalo - konke lokhu kubalulekile!

- I-engeli phakathi indiza ye-billboard esiqondisweni ukuzanyazanyiswa ukugeleza.

- Ukubonakala nebhodi. Ukukhangisa ensimini akufanele kube izihlahla avaliwe, izakhiwo, izingongolo, izimpawu zomgwaqo. Ebusuku, ukukhanyisa Kunconywa ukusebenzisa kwasemuva.

- Ezokuthutha Ukuhlolwa Izidingo - ukuhambisana ibanga ovumelekile kusukela endleleni ebhodini ngesikhathi sokufakwa.

izici yokukhiqiza

Imigomo nokubekwa ezikhangiso - ukukhiqizwa izinga ezikhangiso. Ukuze lokhu base camera ngensimbi lashukumisa noma ipulangwe. Kwamanzi ziphathwe isakhiwo ekhethekile okuvikelayo (isb, ukuvenisha) noma uthayela. It kuvimbela ukubhujiswa ngenxa yesenzo uma isimo sezulu sisibi.

poster Ukuphrinta

Amaphosta for ezikhangiso wenza ababenyathelisa. Lapho izixazululo angajwayelekile sihlanganise nabo izibani ezikhethekile, 3D-izakhi, ifaka, babutha izingcezwana eziyizinsalela ophumile phesheya ukukhangisa ensimini. Kunyatheliswa:

- ephepheni esindayo. It akakubekezeleli imithelela sezulu, ngakho ukuphila nenkonzo yalaba amaphosta kancane. Kunconywa isikhangiso esisodwa.

- ku-indwangu, okuyinto Yenziwe isikhangiso banner. Billboard ngendwangu uyobheka izinga okusezingeni futhi ezithakazelisayo.

Ngu yini indlela singasebenza isithombe?

- Umdwebo;

- Graphics;

- ifilimu self-Yesigcilikisha ;

- format Esibanzi umbala egcwele zokunyathelisa.

Ukuze iphelela esifushane amaphosta (5 izingcezu) batusa ukusetshenziswa ifilimu self-Yesigcilikisha, okuyinto intela phezu izimo sezulu kanye imelelwa Iphalethi enkulu imibala. Yisikhathi kakhulu oqothulayo imidwebo, ngoba upende inomkhawulo phezu ikhwalithi nobude besikhathi ukukhiqizwa. Isetshenziselwa ukukhangisa okukhethekile nge umqondo esiyingqayizivele.

izindlela ezaziwa

Indlela ethandwa futhi kulula lapho ukubeka billboard - ukunyathelisa, esihlinzeka ukuphrinta digital noma offset. Indlela yokuqala isetshenziselwa ukunyathelisa amaphosta kuphela ukwakhiwa iphepha futhi ugijimela emifushane (ubuncane 10 amaphosta).

Offset Imininingwane libhalwe phezu ekhethekile banner (vinyl) ezahlukene ukuminyana izicubu. Lapho afakwe kahle, ukuphila yokusebenza lokwazisa izinyanga 3. Ngokuhamba kwesikhathi, idinga ukushintshwa (ngenxa yesimo sezulu, okusheshayo esivuthayo amnyama umbala). Wangaphambi kokunyathelisa futhi ukukhiqizwa amaphosta kusuka banner indwangu kuthatha isikhathi esiningi.

Ukuze womshini olulodwa ukukhangisa isithombe ngosuku olulodwa, ungakwazi ukusizakala ezinkulu-format zokunyathelisa. umbala amaphrinta Special uzitholele kokubili ephepheni esindayo, futhi ku-canvas vinyl. Ukuthandwa phakathi izindlela zokusebenzisa isithombe livele indlela electrostatic.

Izinzuzo ezikhangiso

- kuthinte ebanzi nezithameli nomthelela ngempumelelo laba ababa nengxenye kulo ezokuthutha nabahamba ngezinyawo;

- ukumboza ensimini enkulu ekuqhubeni ukukhangisa imikhankaso;

- ukubonisa isithombe agqamile umbhalo asezingeni elifanele iyiphi ngosayizi nemikhawulo eyinkimbinkimbi;

- ukwakhiwa ifa amandla anele nokwethembeka;

- eminye ikhanyisa ezindaweni ezakhelene isihlangu ebusuku.

isiphetho

Ngakho, ezikhangiso - kuyini? Kuyinto hlobo lokukhangisa ongaphandle, ngempumelelo kuzo zonke kwezakhi zenhlabathi emphakathini. Ngamapulangwe isakhiwo emiphakathini yesimanje futhi ethandwa kakhulu ekukhangiseni.