RTB ezokukhangisa - is ukukhangisa ngesikhathi sangempela

Ngaphambili, indlela eyinhloko ngempumelelo yokukhangisa kwaba ukukhangisa abezindaba. RTB-ubuchwepheshe osungugqamezweni entsha ekuthuthukiseni ukubhalwa leli bhizinisi kwi-inthanethi. Revolution waqala ngo-2008, lapho ngaphambili "wholesale" ukuthengwa yokukhangisa ezisekelweni kwathathelwa indawo "okudayisa" uhlelo. isikhala ngasinye ukukhangisa yathengwa futhi ithengiswe ngesikhathi sangempela nge endalini. RTB - Real Time Othi - igama ukuthenga okunjalo futhi yokuthengisa uhlelo.

RTB ezokukhangisa - Umqondo

I RTB ezokukhangisa - ubuchwepheshe obusha yokukhangisa online, elisebenza phezu kwesimiso endalini izimemezelo ukukhangisa ngesikhathi sangempela. Umehluko wukuthi ukukhangisa enjalo kuhloswe isivakashi eziqondiwe hhayi ukuthengwa yokukhangisa isikhala kumawebhusayithi. Uma umsebenzisi kuziwa ofuna ukuya kuyo oyikhethile, uhlelo RTB wenza endalini osheshayo. Ngamunye show RTB-ukukhangisa wathenga yesibili yokuhlukanisa. Ngemva kwalokho, lo sipho nenzuzo kakhulu ikhasimende livela phambi kwamehlo yomsebenzisi. Abathengisi ku endalini sites amanethiwekhi isikhangiso. Kufanele kufakwe RTB-imibukiso.

Ukugunyaza umsebenzisi

Ukukhomba iziphequluli yomsebenzisi asetshenziswa, ama-akhawunti e ukuxhumana nomphakathi, ezisekelweni mobile, njll shayela Umsebenzisi ilitshe, uma ihambisana ngokugcwele kumkhangisi. Ulwazi lomuntu siqu ngaye ngesikhathi esifanayo sihlale siqiniseka ngokugcwele. Kwemihlambi izethameli eziqondiwe (sokukhomba) kwenzeka ngesisekelo amaphrofayli umsebenzisi engaziwa enikeziwe DMP. Ukukhiqiza ngokuthe xaxa ngokuya umkhangisi has ngokunembile RTB ezokukhangisa. Njengoba inqubo endalini kumele sichaziwe ngezansi.

Kanjani RTB

RTB ezokukhangisa - uhlelo elikuvumela ukuba ukuxhumana nomthengisi kanye umthengi ngokunethezeka. Umsebenzisi Ufika kudingeka ngempela ukukhangisa, futhi umdayisi kwandisa Inkomba ukusebenza yokukhangisa yayo. Inqobo nje uma umsebenzisi ilayisha ikhasi lewebhu, uhlelo RTB uqhuba endalini ngesikhathi sangempela. DSP uhlelo (bona bamele izimfuno abakhangisi) ukuhlola ukubaluleka futhi wenze ukubheja. Ngemva kokuphela endalini kuyakhethwa umkhangisi, futhi kubavakashi uyoboniswa kuyinto RTB ezokukhangisa yakhe. "Yandex", isibonelo, inikeza inethiwekhi yayo ukukhangisa lolu hlobo umkhiqizo ukukhuthazwa.

Ukuqala endalini

Endalini iqala uma umsebenzisi iqala ukulanda ikhasi lewebhu kusiphequluli sakho. Leli khasi liqukethe kweyunithi lesikhangiso. Okulandelayo RTB-exchange athumele ulwazi kubathengi nebangomuso ukukhangisa ndawo. Iphinde ibika ubukhulu, indawo iyunithi isikhangiso, kanye zokwakheka kwesikhangiso. Ngaphezu kwalokho ngocansi ID yomsebenzisi, page kabani sewebhu ukulayishwa. DSP-abathengi hlola lokhu kwazisa bese ukulinganisa umtfombolusito. Qala ngidayisa endaweni inikezwe. Ngesisekelo amasayizi amazinga, RTB-exchange winner kunqunywa. Auction ihlala millisecond mayelana 100. I ukubheja esiphezulu uthola indawo umfanekiso, futhi kubonakala ekhasini yomsebenzisi.

Izinzuzo ubuchwepheshe obusha

RTB ukukhangisa - iqoqo izinzuzo abakhangisi, abasebenzisi kanye amasayithi.

abakhangisi

1. Sokukhomba ncamashi ngenxa kungenzeka ngokusebenzisa zindlela zabo. Lokhu kunciphisa imibukiso "elingenalutho".
2. Umkhangisi inquma ukubaluleka umbono ngamunye, esikhundleni ukuthenga wholesale ngemali.
3. Ubuchwepheshe kusiza ukukhombisa umsebenzisi, ngokusekelwe izithakazelo kanye nezici zabo, banner esiyingqayizivele.
4. Isicelo emisha kwandisa ngemali yezikhangiso amasayithi.
5. RTB sigcwalisa ukukhangisa zendabuko. Kungenzeka ukuthi usethe izinga ubuncane ngezansi abonisa wakhe ngeke lithengiswe. Kulokhu, efomini ezivame kakhulu zokukhangisa uboniswa.

umsebenzisi,

1. Izikhangiso ezimbalwa.
2. Ukukhangisa omele ngaphezulu izithakazelo umsebenzisi, kuba mnandi futhi kancane engaphathekile.

Ukuze RTB-sites

1. Isicelo emisha kwandisa ngemali yezikhangiso amasayithi.
2. RTB akuyona azixoshe ngokuphelele ukukhangisa evamile, uma endalini ingaphelele, abasebenzisi ukubona amabhanela ezivamile. Njengoba kushiwo ngenhla, umbukiso azithengiswa, uma kungekhona bazokhokha imali ephakeme ukwedlula esiphansi ngaye.

RTB uhlelo

RTB ezokukhangisa - kuyinto uhlelo ngokusebenzisana amagama okuyinto ulwazi kuyadingeka. Uhlelo lusebenzisa imiqondo le:

1. Demand Side Platfrom (DSP) - isiteji ngawo abakhangisi isebenze. Esikhathini platform kukhona esibonakalayo, kubonakala uma usebenzisa add-ins kwi-DSP.
2. Thengisa-Side Ipulatifomu (SSP) - lezi izinkampani ukuthi kukhona ngidayisa izindawo ezisekelweni ukukhangisa.
3. Ad Ukuhwebelana nesikhangiso Networks - exchange noma inethiwekhi ukukhangisa, zinikeza amasayithi nokuxhumana nabakhangisi.
4. Ukuphatha idatha Ipulatifomu (DMP noma Data Partners) - abanikezeli amaphrofayli Web abasebenzisi Internet, ezisetshenziswa for ngokunemba sokukhomba.
5. Ukuhweba Desk - kuyinto isengezo DSP, okuyinto ikuvumela ukuphatha ukubuyiswa kwemali yokukhangisa ikumodi othomathikhi.
6. DCOP - le platform zokudala esisiza ekwakheni banner.
7. Ad Ukuqinisekiswa kwe nokuvikelwa Brand - uhlelo post-test amayunithi, kanye nokuvikelwa lemikhiqizo.
8. Analytics - lokhu izibalo amathuluzi ukusiza ungalandela umsebenzi womsebenzisi kunethiwekhi.