Kuyini ilogo

Igama elithi "logo" ubhekisele ukumelwa sokuqhafaza sha. Empeleni, lesi sibalo, ngenhloso okuyinto - ngosizo imibala kanye nezimpawu ukudala isithombe Uyobonisa okushiwo inkampani noma umuntu. Kuyini logo? Lena isithombe kuhlosiwe ukuthi kube umongo yokukhangisa, owawuthi abathengi bazokubona nomkhiqizi izimpahla noma umnikezeli wakho wesevisi.

Ngalo abathengi zibukeke ukuhlonza umnikazi ethile inkampani. Kuyini logo ebonisa ukuthi ngokuyisisekelo imisebenzi inkampani? Okokuqala, kuba isithombe kwenza isifiso umthengi ukubhekana imikhiqizo noma amasevisi ngithengiswe ngaphansi sha limelela.

Iminyaka engamashumi amabili edlule, abantu abaningi abazi ukuthi yini logo. Lokhu kungenxa yokuthi, njengoba enjalo, amalogo cishe akukho nhlobo, futhi uma behlangana, base ikakhulu ezihlobene imisebenzi ezinkampanini zamazwe angaphandle.

Namuhla, izidingo babé lubucayi kakhudlwana futhi kakhulu kunangonyaka, isibonelo, eminyakeni emihlanu edlule. Izimangalo okuphumelela futhi aqaphele logo kumele kube njengoba ezikhangayo emehlweni abathengi, obonakalayo futhi ongasoze. Kuphela ngaphansi kwalezi zimo kungadaleka isithakazelo kudingekile phakathi umphakathi.

Okwamanje Kwakukhona isicelo okwandile uphawu izingubo. izingubo ezinjalo akuyona kuphela wenza umsebenzi zokuzivikela, kodwa liyisici eyinqaba ka ngosiko. izingubo ezikhethekile inkampani logo kuba amaklayenti kalula. Umsebenzi yaleli fomu - ukudala isitayela esisodwa, futhi uqinisekise ukuthi ukuqashelwa kule nkampani.

Isinyathelo sokuqala ekwakheni ngempela eliphezulu liyabonakala logo iyona choice kwesokudla wefonti. Amafonti zamalogo enzelwe kute kuvetwe umcondvo esimele inkampani. Iningi amafonti atholakalayo njengamanje, sesivele sisetshenziswe kwenye indawo. Ngakho-ke, labo abafisa ukwenza logo izici yasekuqaleni futhi kwaba creative, kungcono ukwakha font akho kubonisa ukuthi ubuntu kanye nesitayela lenkampani.

Abantu sebevele bakujwayele ukubona umbhalo eliphezulu kumabonakude, e ifilimu futhi ukuphrinta ukukhangisa. Umsebenzisi kalula ukuhlukanisa ifonti oqokiwe ilogo eyenziwa nayizimfundamakhwela. Asikwazi ukuvumela labo abangase babe abathengi sloilos umuzwa cheapness, futhi kungakho ikhwalithi embi ezihlinzekayo noma izimpahla ithengiswe. Lapho ifonti efanelekayo kutholakala, ungakwazi uqhubekele ukukhethwa imibala, okuyilona elisebenzayo futhi isakhi esibaluleke kakhulu futhi kungaba nomthelela omkhulu bezibona abathengi ezingaba khona. Umbala kufanele ubangele izinhlangano emnandi kuphela futhi engenzi akusibekele okushiwo logo.

Akubalulekile ukuba azame ukwenza ukwakheka eziyinkimbinkimbi kakhulu. Uma kuzoba izakhi eyinkimbinkimbi kakhulu ukuthi akukwazi ukhumbuleka ngempela e oyiyo. Kuyini logo? Ngokwengxenye enkulu, lokhu kungenxa ubuso inkampani, kanye uma eziyokhishwa ngaphandle ukunakwa efanele, ngeke bakwazi ukwenza imisebenzi ewumgogodla.